Specialist areas of expertise include: Creative Thinking & Innovation, Business Development, Company Management and Direction, Graphics, Game Design, Product Design for Retail, IP Development. Over 14 years of experience delivering innovative design for retail, brand development & extension. Experience extends to manufacturing espresso, mugs, pencils, stationery, through to deck chairs, boardgames (2nd game optioned by Hasbro in 2012) & lighting. Worked with top companies globally creating award-winning brand extensions or consulted on IP licensed product potential. Brands include: Royal Opera House, Faber and Faber, Polydor/Universal Music, Innocent Drinks, Apple (TheBeatles) TimeOut Group, Penguin Books Ltd, Puffin Books Ltd, Estate-Arthur Ransome, Frederick Warne, Financial Times, Estate-Agatha Christie, Chorion, Estate-Ian Fleming & Ian Fleming Publications, Transport for London, Oxford English Dictionary, The Hay Festival of Literature, Heal's, South Bank Festival, Spanish Tourist Board, Estate-Roald Dahl, Mary Evan Picture Library, Vanity Fair, National Portrait Gallery. Proven history of brand prototyping, concepts for retail, new brand and IP creation based on existing 'hard-to-use' assets. I can create a long-tail for any brand with under-exploited IP. This goes way beyond the obvious extending the value of typical 2-3 year license projects. Passionate about creating work with cultural resonance (not just 'more stuff'), that engages individuals and new markets. A fluid thinker who knows how to do more than just spell the word 'innovate'.Contact me to discuss any involvement from product design, brand extension, retail product development, IP creation and innovation through to thinking and creativity workshops.For more information see: http://impossiblethings.co.uk/projects