Responsible for driving technical innovation and marketing performance through efficient and effective business strategies across the sales and marketing arm of the organization. Sets and executes marketing's overall strategic direction for growth through the efficient use of human and technology resources, prioritization, and strategic and long-range goal planning. Leads the discovery, implementation, adoption, and continuous improvement of Salesforce Service and Marketing Cloud, as well as other marketing technology platforms that enable a robust data-driven communication and conversion strategy for BGV Marketing.

Focused on driving efficient and effective internal business strategies as well as embracing external trends to develop, sustain, monitor and improve performance across the sales and marketing arm of the organization. Participates in setting and executing marketing's overall strategic direction for growth; lead the organization in efficient use of resources, prioritization, and strategic and long-range goal planning.

Responsible for developing and overseeing long-term marketing initiatives as well as spearheading short-term advertising and marketing solutions across multiple marketing teams and departments. Ensures the timely completion of marketing projects internally, prioritizes initiatives and projects in order of importance and return on investment, and leads the Business Intelligence team in completing reports, dashboards, and data exploration.

Drove quantitative and qualitative market analysis for the Breckenridge Grand Vacations Marketing and Sales departments. Responsible for identifying key market statistics, interpreting findings, and helping marketing and sales managers understand existing and new marketing strategy performance. Analyzed the effectiveness of campaigns to increase owner acquisitions and create actionable tasks that improve campaign success.

Email, eCommerce, web and social media marketing for Breckenridge Ski Resort.Responsible for all marketing and content on breckenridge.com and mobile site, resulting in 25% YoY revenue growth. Led social media for the resort, driving increases in social revenue by 200% and engagement by over 50%. Developed strategic email marketing strategy, increasing email revenue by 52% and improving open/click rates YoY. Managed professional blogger team and developed an integrated content marketing plan to drive blog revenue by 20% and SEO revenue by 60% YoY.

Led Email and CRM efforts for the Vail Resorts Retail / SSV branch of Vail Resorts. Executed tracking and reporting of email and online marketing results for 44 brands across 200 stores. Assisted with the implementation of the Epicor CRM to provide marketing with the ability to see ROI. Worked as project lead for the integration with email and Point-of-Sales systems across the company. Utilized data-driven marketing to improve promotion use in store and increase inbox deliverability by 25%

Created company-wide Project Management, Quality, Risk Management and Communication plans. Developed cross functional planning, implementation and reporting metrics to ensure success and accuracy across business units. Supported and developed reporting needed for new marketing initiatives. Provided agent training updates related to new marketing campaigns and management of project documentation. Managed social media sites and over 20 web domains including the Dish, MyDish and Dish Latino family of websites.

Co-wrote sections, credited editor of the 7th edition of “Real People, Real Choices” with Dr. Greg Marshall. Web manager for the Journal of Marketing Theory and Practice website.

Spearheaded marketing and financial plans for a high-profile CRM solution across the entire Rollins organization. Responsible for marketing research, competitor analysis, benchmarking industry trends and statistical forecasting. Created comprehensive reports and formulated solutions for messaging, web strategy and brand standards. Monitored and forecasted financial budgets and determined marketing effectiveness and cost per lead.

Marketing, Advertising, Operations, Project Management role. Co-Leader of the company-wide Leadership Team. Performed project management duties including program tracking, timeline development and management. Assisted in budget management and reconciliation, post-promotional analyses and internal and external reporting. Developed effective relationships with internal departments to ensure that client deliverables were achieved. Clear and consistent communication with clients to maintain project status and expectations.