Anthony Desantis Email & Phone Number

Valparaiso, In, Us

New York, Ny, Us

Led the strategic vision and implementation of digital marketing, CRM and decisioning technologies to enable 1:1 customer personalization and drive business value. Collaborated with cross-functional teams, including experience strategists, designers, engineers, and analysts, to assess customer needs, define roadmaps, and deliver impactful features. Defined best practices, monitored performance, and identified optimization opportunities, fostering authentic customer connections while supporting RAPP’s mission of activating growth with precision and empathy at scale.• Direct product strategy for CRM, DAM, CMS, and AI-powered decisioning platforms, enhancing customer engagement and operational efficiency.• Deliver clear, outcome-driven product updates to diverse internal and external stakeholders.• Translate experience strategies into actionable product roadmaps with iterative release cycles, ensuring continuous value delivery.• Identify, prioritize and activate high-impact platform capabilities to support personalized, data-driven experiences throughout the customer lifecycle.• Lead cross-functional intake, prioritization and alignment sessions to maintain a well-defined product backlog • Partner with engineering and technical teams to build scalable, value-driven products aligned with business use cases.• Lead enterprise-level projects with minimal oversight, delivering measurable business outcomes.• Implement agile working methodologies to support iterative development and foster a culture of continuous improvement.

Valparaiso, Indiana, Us

I evaluate and identify opportunities to improve the Customer Experience curriculum by leveraging my experience in digital marketing, incorporating industry trends, and providing insight into the marketing and data landscape.

Irving, Tx, Us

• Help lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.• ​Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team. • Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.• Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process. Partner with agencies to deliver great work through the annual planning process.• Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.• Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.• ​Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.• ​Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals​.• Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real-time measurements.

Irving, Tx, Us

• Drives digital expertise into brand and category plans:• Partners daily with the brand team as Subject Matter Expert (SME) on marketing activation plans (i.e. content, media)• Translates and activates digital expertise from the K-C Way, as well as new learnings from other DALs into their assigned categoryOwns digital performance scorecard and tracking for assigned category:• Partners with other DALs and the Digital Center of Excellence (DCoE) to set a consistent digital scorecard for best-in-class performance within the K-C Way• Tracks digital performance for their category, recommending most impactful digital opportunity areas to enhance brand performanceLeads select digital initiatives for assigned category:• Leads digital activation pilots in partnership with the brand team to prove out future practices• Coordinates execution of select digital projects for assigned categoryScales digital capability• Identifies most impactful digital capability gaps for the marketing organization; support development and deployment of annual and 3-yr digital learning agenda, leading training in their area of expertise.

Chicago, Illinois, Us

Chicago, Illinois, Us

• Excited, educated and aligned marketing teams across the globe on the MarTech vision and roadmap.• Launched RFI/RFP for development of a new digital offers engine, defining project objectives, milestones and ways of working while developing key partnerships with internal cross-functional and vendor teams. • Led project to streamline the end-to-end digital marketing process, simplifying marketing operations to scale advanced strategies and reduce campaign cycle time by 25%.• Orchestrated the Global Messaging Audit, a multi-team task force dedicated to mapping out and reducing customer pain points across all digital touchpoints to create a frictionless, customer-obsessed messaging journey.• Directed Change Management workstream, informing market and global stakeholders of project milestones.• Co-authored MarTech roadmap, including channel expansion, 3rd party integrations and AdTech synergies. • Led prioritization for CRM and offers capabilities, partnering with markets and leading solutioning sessions to define requirements and create a prioritized backlog. • Coordinated RFI/RFP for 3rd party credit card tokenization vendors to unlock payments data for 1P analytics and CRM activation, partnering closely with Global Treasury and Strategy. • Developed a global intake process to prioritize market requests based on business KPIs and global best practices. • Managed and developed a team of three high-performing employees. • Partnered with the Loyalty team to optimize data flows between loyalty and CRM platforms to accelerate speed of data and evolve messaging capabilities. • Translated CRM use cases into business requirements and oversee solutioning and MarTech design sessions and track development using JIRA and Confluence. • Established internal communication channels and built partnerships across the new DCE organization to foster collaboration and support building an optimized end-to-end experience from a customer-centric lens.

Chicago, Illinois, Us

• Organized the Global CRM team as a Center of Excellence, creating a Digital Marketing Library in which marketers can contribute and download best practices, case studies and whitepapers from across the globe.• Developed Global CRM Forum, partnering with marketers across the globe and bringing 20+ markets together regularly to share strategies and real-world success stories centered around a rotating monthly theme.• Functioned as internal consultant to marketing teams across the globe to optimize CRM efforts and establish a customer-centric approach to products and experiences.• Built and executed global training framework to build skills critical to extracting value from MarTech stack.• Spearheaded CRM business requirements and represented CRM in solutioning sessions with technology partners.• Headed the CRM Command Center, adopting agile principles to unlock efficiencies in planning, testing and executing campaigns to accelerate the impact of CRM.• Coordinated the Drive-Thru Task Force, consolidating insights and feedback from cross-functional teams, first-party data and third-party research to identify, quantify and eliminate pain points to increase speed-of-service in the Drive-Thru. • Partner with Customer Insights and Business Analytics teams to lay the foundation for ensuring measurement of CRM efforts are standardized at a Global level.

Chicago, Illinois, Us

• Championed customer-centric marketing and led the paradigm shift from mass to targeted marketing. • Evolved CRM at McDonald's to create loyalizing events, establishing a digital Retain, Regain, Convert strategy. • Developed data-driven planning strategies to optimize support for business initiatives based on customer propensity, business impact, segmentation and customer journey.• Established 3rd party partnerships to accelerate reach of CRM programs and exceed program KPIs.• Led personalization strategy for owned channels through deep knowledge of customer data & capabilities.• Developed multi-channel strategies for email, SMS and push notifications.• Served as the subject matter expert of activation for internal and external customer data, tools, marketplace trends and CRM best practices to guide the CRM evolution across multiple customer touch-points and channels. • Developed test & learn agenda geared toward answering key questions that will guide the CRM roadmap.

Chicago, Illinois, Us

• Oversaw and developed strategy for the pilot and national launch of US email offers, planning paid support, iterative test-and-learn acquisition campaigns. • Coordinated heavily with cross-functional teams and monitoring owner/operator and customer feedback to optimize offer redemption and campaign performance.• Developed lifecycle strategies, launching McDonald’s first Welcome and Winback campaigns. • Established email channel benchmarks and KPIs.• Led US ESP migration and developed IP warming strategy to mitigate deliverability issues.• Led SMS pilot, including strategy, execution and partnerships.• Planned iterative channel testing approach to further drive revenue and program KPIs.• Drove transformation of internal processes & tools to increase marketing efficiency and optimization.• Optimize effectiveness of 3rd-party CRM vendors.

Deerfield, Il, Us

• Piloted Walgreens first ever personalized offers test within email, creating testing and measurement plans to prove out the benefit of personalization and personalized offers. • Inspired paradigm shift in digital marketing strategy to focus iterative test design and personalization. • Developed testing plans and analytics process to optimize email programs and report out top-line results and conversions attributable to email using Adobe Analytics (Omniture). • Managed email programs and campaigns across the full campaign development and execution lifecycle. • Developed dynamic setup of campaigns, dramatically increasing personalization capabilities while greatly reducing the time needed to set up and deploy campaigns. • Established weekly creative review process with internal creative teams and led email templatization efforts.• Represented the email team in strategy sessions to develop advanced testing plans, segmentation and personalization for planned and triggered email streams.

Plano, Dallas, Tx, Us

• Write proposals and present walkthroughs to clients.• Develop and execute marketing communications for press releases, direct mail, email campaigns, sell sheets, white papers, technical articles, presentations, videos, social media promotions and trade show collateral.• Manage email marketing content and strategic drip campaigns using Pardot.• Write and manage content for online social media outlets.• Increase online awareness and branding by utilizing Search Engine Optimization (SEO) and Search Engine Marketing (SEM).• Create, market, schedule and present webinars.• Project Coordinate on projects and serve as point of contact between the client and technical team.• Manage and meet deadlines of multiple concurrent projects.• Work with technical team to meet client specifications and provide cost estimate.• Work with business development and sales team to better assist clients' needs and understanding.• Create and lead B2B marketing/communications.

• Prepare client publications from start to finish, including solicitation of materials, editing, proofreading and fact checking content.• Adhere to production schedule, keeping all involved parties (internal and external) on schedule.• Heavy coordination on author submissions within tight deadlines.• Liaison with in-house designer regarding client preferences.• Assist with client websites, including content and updates.• Create and edit user-submitted content to meet AMA, AP and Chicago Manual of Style guidelines.• Edit client presentations and messages to their societies.• Work with 3rd party marketing and design teams to write and design original copy for events.• Review cities CVBs and write summaries highlighting a location's attractions.• Train and oversee Publication Coordinators.• Manage email marketing, abstract submission and general production schedule for 17 associations. • Heavy project management coordination.• Use ConstantContacts to design and edit compelling copy.• Coordinate with internal Medical Education department to ensure all documents met with CME specifications for multiple continuing medical education providers.• Calculate in-house printing costs to determine budgetary restrictions for publications.• Use Adobe Creative Suite products (InDesign, Illustrator, Photoshop) to design printed materials.• Assist editorial team in completing work and adhering to deadlines.• Access and update client information via iMIS.• Cultivate positive, professional relationships with clients.

Mba, Business Management

Bachelor Of Arts (B.A.), English