Anthony Dragun Email & Phone Number

Seattle, WA, US

Rydalmere, NSW, AU

• Managing CRM activities, campaign delivery requirements supporting business road map to achieve targets for online stores. Successfully led the scope and implementation of Klaviyo to support the requirement for an esp.
• Implementation of automated flows to support strategic approach for all customer communications
• Campaign management from brief through to delivery covering multi brands and regions.
• Segmentation and list management to maximise marketable list revenue and reduce costs.
• Deliver reporting and insights through to team and senior stakeholders.

Offering Marketing Automation services, strategies and implementations to create solutions delivering successful outcomes.* Marketo* Salesforce* Reporting* Customer segementation

Sydney, NSW, AU

• Managing customer life cycle programmes targeting both managed and unmanaged small medium business (SMB) accounts across all lifecycle stages. Supporting National Trade Marketing to automate webinar events and customer.
• Developed marketing automation (Marketo) to deliver marketing qualified leads and booking expiry alerts to National sales teams using Salesforce CRM.
• Segmenting audiences and optimising campaigns to increase effectiveness.
• Working collaboratively with stakeholders to achieve strategic goals and ensure automated campaigns achieve ROI and /or targeted lead generation goals.

Sydney, NSW, AU

• Managed BAU & Feature campaign’s supporting State based ADM sales teams. Implemented marketing automation (Marketo) to deliver MQL’s and Advertising expiry alerts to National sales teams using Salesforce CRM.
• Collaborated with and supported business transformation team providing guidance and recommendations for campaign structures supporting State based account development managers (ADM’s).
• Lead weekly stakeholder and team meetings reporting campaign revenue call provided recommendation to improve campaign process and CRM disciplines.
• Worked collaboratively with State GMs to achieve strategic goals and ensure automated campaigns achieve ROI and /or targeted lead generation goals.

Sydney, NSW, AU

• Campaign management, designing and developing all aspects of the campaigns framework through to execution. Implemented reporting metrics and measures to determine campaign effectiveness.
• Scope included Phone, eMail & SMS campaigns to support Retention, Winback and New business acquisition across categories such as Trades, Employment, Display & Adult Services.

• Managed customer data selections for all marketing and advertising campaigns, target setting, approvals, reporting and analysis for media, print and catalogue initiatives.
• Managed partnership relationships with Disney, Marvel, Lucas Films, Nickelodeon, Sesame Street Mattel, etc. Contract renewals to royalty reporting forecasting.
• Contributed to the annual marketing strategy with senior stakeholders to develop go to market initiatives.