Anthony Roque Email & Phone Number

New York, Ny, Us

• Lead and mentor a team of five ad ops associates and planners responsible for campaign setup, reporting, planning, and optimization across multiple lines of business, including direct ad sales, programmatic, affiliate marketing, and subscription growth operations.• Develop and maintain the pre and post-sale workflow process, ensuring continuous updates and cataloging them in a process library for team-wide uniformity and efficiency.• Collaborate closely with the product team to evaluate ad tech tickets, provide documentation, and assess revenue impact, prioritizing revenue-driving initiatives.• Manage all ad tech platform integrations, working directly with stakeholders to ensure internal adoption of business tools.• Align product and package offerings with market needs in collaboration with sales and marketing teams.• Oversee team performance to ensure successful campaign launches and delivery on client KPIs, followed by the preparation of campaign wrap reports.• Test revenue-driving ad solutions with ad tech partners.• Utilize data reporting solutions to drive informed business decisions through actionable insights.• Collaborate with the product growth team to manage paywall and user flow/experience executions. • Oversee A/B testing and conversion performance for growth operations.

New York, Ny, Us

• Managed the implementation of various header bidding wrappers, overseeing the project across multiple teams, including ad tech partners and engineering teams.• Led multiple DMP executions, playing a direct leadership role in implementing platforms such as Salesforce DMP and Permutive.• Successfully launched multiple order management systems, significantly improving operational efficiency, resulting in streamlined campaign management and execution.

New York, Ny, Us

• Actively contributed to the creation, evaluation, and improvement of operational processes across all lines of business under my purview.• Serve as a business team liaison with product and engineering departments.• Assigned campaigns to self or other members of the team for execution.

New York, Ny, Us

• Manage, traffic and optimize direct as well as programmatic, PG, and PMP campaigns.• Coordinate implementation/updates of header bidder partners across The Daily Beast.• Work with partners to ensure creative quality.• Work with multiple teams to ensure campaigns are accurately set up and optimized to deliver KPI goals.• Effective vetting of potential ad tech vendor partnerships.

Los Angeles, Ca, Us

• QA, traffic and troubleshoot display and video ad campaigns in DFP• Diagnose ad serving problems and provide solutions• Coordinated with account management team to ensure campaign KPI's are met• Experienced in campaign delivery and ad optimization

New York, Us

• Trafficking of Unilever brand campaigns such as Dove, Popsicle, Axe, Klondike, etc.• Coordinate the rotation of ads and make sure tags are delivered to publishers and vendors • Execute creation of HTML tags using Doubleclick and Sizmek • Work with 3rd party vendors to troubleshoot issues that might present themselves pre and post campaign launch• Act as liaison with media and publisher sites regarding planning, tracking, scheduling and delivery of campaigns

• Manage business relationships for a dedicated set of clients• Monitor campaign metrics across publishers to ensure optimal results• Optimization of digital ePlayer content across publisher network• Creating daily reporting packs for publishers and internal stakeholders• Identifying new opportunities within existing client accounts and present new ideas to clients• Prospected and created new partner relationships that extended the distribution network

Cupertino, California, Us

•Provided technical support for iOS mobile devices including iPhone’s, iPad’s and iPod’s.•Handle interactions on a case by case basis making sure that guest have the best possible experience at the Apple Store.•Provide training sessions to customers who wish to learn more about the Mac OSX operating system.

Boston, Massachusetts, Us

•Experienced/learned the sales cycle from prospecting to preparing the partner for a live sale•Creating prospect lists for the New York and Washington DC markets•Generating and assigning sales leads into SalesForce•Performed sale data entry including updating sales pipeline data and paid search forms for upcoming sales

West Chicago, Il, Us

•Assisted business end users with their cellular needs including technical troubleshooting and account maintenance.•Made recommendations according to customer needs on features, accessories, upgrades and rate plans.•Worked in conjunction with corporate telecom managers to service corporate accounts.

William Paterson University, Marketing

Education record