Anthony Roque Email & Phone Number

New York, NY, US

• Lead and mentor a team of five ad ops associates and planners responsible for campaign setup, reporting, planning, and optimization across multiple lines of business, including direct ad sales, programmatic, affiliate.
• Develop and maintain the pre and post-sale workflow process, ensuring continuous updates and cataloging them in a process library for team-wide uniformity and efficiency.
• Collaborate closely with the product team to evaluate ad tech tickets, provide documentation, and assess revenue impact, prioritizing revenue-driving initiatives.
• Manage all ad tech platform integrations, working directly with stakeholders to ensure internal adoption of business tools.
• Align product and package offerings with market needs in collaboration with sales and marketing teams.
• Oversee team performance to ensure successful campaign launches and delivery on client KPIs, followed by the preparation of campaign wrap reports.

New York, NY, US

• Managed the implementation of various header bidding wrappers, overseeing the project across multiple teams, including ad tech partners and engineering teams.
• Led multiple DMP executions, playing a direct leadership role in implementing platforms such as Salesforce DMP and Permutive.
• Successfully launched multiple order management systems, significantly improving operational efficiency, resulting in streamlined campaign management and execution.

New York, NY, US

• Actively contributed to the creation, evaluation, and improvement of operational processes across all lines of business under my purview.
• Serve as a business team liaison with product and engineering departments.
• Assigned campaigns to self or other members of the team for execution.

New York, NY, US

• Manage, traffic and optimize direct as well as programmatic, PG, and PMP campaigns.
• Coordinate implementation/updates of header bidder partners across The Daily Beast.
• Work with partners to ensure creative quality.
• Work with multiple teams to ensure campaigns are accurately set up and optimized to deliver KPI goals.
• Effective vetting of potential ad tech vendor partnerships.

Los Angeles, CA, US

• QA, traffic and troubleshoot display and video ad campaigns in DFP
• Diagnose ad serving problems and provide solutions
• Coordinated with account management team to ensure campaign KPI's are met
• Experienced in campaign delivery and ad optimization

New York, US

• Trafficking of Unilever brand campaigns such as Dove, Popsicle, Axe, Klondike, etc.
• Coordinate the rotation of ads and make sure tags are delivered to publishers and vendors
• Execute creation of HTML tags using Doubleclick and Sizmek
• Work with 3rd party vendors to troubleshoot issues that might present themselves pre and post campaign launch
• Act as liaison with media and publisher sites regarding planning, tracking, scheduling and delivery of campaigns

• Manage business relationships for a dedicated set of clients
• Monitor campaign metrics across publishers to ensure optimal results
• Optimization of digital ePlayer content across publisher network
• Creating daily reporting packs for publishers and internal stakeholders
• Identifying new opportunities within existing client accounts and present new ideas to clients
• Prospected and created new partner relationships that extended the distribution network

Cupertino, California, US

• Provided technical support for iOS mobile devices including iPhone’s, iPad’s and iPod’s.
• Handle interactions on a case by case basis making sure that guest have the best possible experience at the Apple Store.
• Provide training sessions to customers who wish to learn more about the Mac OSX operating system.

Boston, Massachusetts, US

• Experienced/learned the sales cycle from prospecting to preparing the partner for a live sale
• Creating prospect lists for the New York and Washington DC markets
• Generating and assigning sales leads into SalesForce
• Performed sale data entry including updating sales pipeline data and paid search forms for upcoming sales

West Chicago, IL, US

• Assisted business end users with their cellular needs including technical troubleshooting and account maintenance.
• Made recommendations according to customer needs on features, accessories, upgrades and rate plans.
• Worked in conjunction with corporate telecom managers to service corporate accounts.

William Paterson University, Marketing

Education record