Tony Durso Email and Phone Number

SeoTuners specializes in Online Advertising and Internet Marketing. We are a full-service company offering the following services:• SEO / PPC• Local Search Advertising• Reputation Management• Social Media• Business Review Mangement• Custom Website Design / Expert Coding• Graphic Design / Logo Creation• Banner / Landing Page Creation and Advertising• Google Penalty Recovery• Content Creation and Copy Writing• Video Optimization• Mobile App Creation• Email MarketingWe own numerous web properties and are currently doing business as:www.SeoTuners.comwww.GrowingReviews.comwww.DailySocialPosts.com

• Overall profit & loss responsibility, managing both the revenue and cost elements of HTP Company’s income statement. • Grew company annual revenue from $800k per year in 2008 to over $12.1 million in current recurring revenue.• Report directly to the President and CEO.• Assembled a staff in the US that consists of 35+ sales representatives, 10 Project managers, 1 Controller and 2 bookkeepers.• Manage a global operational staff that consists of 300+ Website Technicians in India, and the Philippines, along with 50+ content writers in the UK, Australia, and South Africa.• Oversee the activities on over 1000+ active recurring billing client accounts• Direct the marketing and sales functions as well as the day-to-day operations of the business• Developed the organization’s strategy/mission statement, and implemented appropriate rewards/recognition and coaching/corrective practices to align personnel with company goals• Maintain and monitor staffing levels, aligned Knowledge-Skills-Attributes (KSA), expectations and motivation to fulfill organizational requirements• Drive performance measures for the operation (including a consideration of efficiency versus effectiveness and utilization), for review of key indicators• Created business development plans, and implemented processes to support business growth.• Facilitated business growth by working together with clients as well as business partners (suppliers, subcontractors, JV partners, technology providers, etc.).• Formed teams to understand the target customer to ensure product/service alignment with customer requirements.

• Managed the sales to over 1,100 accounts from San Luis Obispo to San Diego.• Responsible for sales in excess of $1.3 million per month.• Grew account base by 200% by building rapport within my assigned accounts.• Worked as the single point of contact between the accounts and our Projects Division, coordinating project timelines, delivery of materials, fabrication and installation on large-scale multi unit developments.• Led and mentored 5 technicians whose jobs were to perform Certifications and Trainings along with taking care of repairs and handling warranty issues that would arise.• Implemented a Lifetime Warranty program to cover the consumer for any material defects for as long as they own the product.• Instituted a strategy that was designed to maximize our utilization, and efficiencies by handling warranty issues by geographical region while still providing excellent customer service.• Developed a process by which a new account would have to go through an extensive on site training at their facility to become "certified" in our database before they would be eligible to purchase any product.• Administered product knowledge training seminars to architects, builders and designers explaining the features and benefits of using CaesarStone.• Established a program to market the top accounts to our Kitchen & Bath and Architect & Design representatives in efforts to increase overall sales.• Introduced a rewards program called the "CaesarStone Advantage" to promote the use of our product by awarding points based on sales volume. Those points could then be redeemed for tools, discounts, products and more.

• Accountable for upwards of 100+ accounts over 18 States billing in excess of $1.6 million per month.• Generated 400% sales growth during my tenure.• Negotiated contracts with national accounts, researched and analyzed competitors, and worked directly with C-Level decision-makers to increase sales.• Directed the activities of sales representatives and call center associates.• Continual follow-up with customers on the analysis of client Contact Ratios, Application Ratios, and CFL metrics.• Evaluated the Revenue Per Form continuously throughout the day to monitor the efficiencies of each product type in any given State.• Managed and organized critical operations and personnel, strategic planning and development, budgeting, recruitment, screening, hiring and training of staff.• Implemented a predictive dialer to handle inbound and outbound calls to maximize the efficiencies and utilization of the call center employees.• Developed a quarterly bonus structure to reward and motivate the sales representatives.• Handled all escalated customer issues by accurately assessing customer needs to ensure a positive outcome.

• Managed 16 national accounts including Kraft Foods, Panasonic, Motorola, Cosco, and Maritz.• Grew profits/value contribution 8-10% year over year from 1999 though 2005.• Prepared detailed reports for all corporate accounts to aid them in asset management and inventory control of over 22,000 units equaling over $33,000,000 in annual re-occurring revenue.• Performed bi-weekly conference calls and quarterly account reviews to analyze all aspects of each account for continued sales growth.• Directed the inventory of four warehouses out of two separate regional distribution centers.• Planed and coordinated the strategic deployment of new product for end user upgrades.• Reviewed daily orders and met with the product management group and purchasing to ensure we were maintaining acceptable inventory levels based on current run rates.• Enhanced the workflow process for my team by mapping their day-to-day activities, and cutting out unnecessary, time-consuming tasks.• Recognized by Kraft Foods as their #1 vendor for service and excellence in the year 2002.