Tony Everett Email & Phone Number

Irvine, CA, US

• Identify goals and strategies to help national brands address marketing strategy needs, ranging from direct marketing to social media, strategic partnerships, and experiential marketing.
• Attained by CSM Experiential Agency to help organize a high-end experiential event catering to VIP clients on behalf of the prestigious luxury jewelry brand, Cartier
• Attained by Mark Stephen Experiential Agency to oversee the creation and management of the first-ever men's-focused activation at the 2022 Essence/Essence Festival, "Strength of a Woman," presented by Mary J. Blige in.
• Develop broadscale national marketing programs as well as local programs to build client databases, drive in-store traffic, and increase sales across permanent and pop-up stores
• Sourced and managed 10+ client relationships, advising on their digital marketing campaigns, campaign content, market trends, and social/digital media strategy, resulting in a 10% average increase in online sales.
• Execute strategic tasks and monitor project outcomes ensuring the creative and brand vision is delivered at the highest quality standards.

Montreal, Quebec, CA

• Develop holistic retail marketing strategies and in-store programs to increase brand awareness and grow sales via retail partnerships and events in North America
• Develop broadscale national marketing programs as well as local programs to build client databases, drive in-store traffic, and increase sales across permanent and pop-up stores in North America.
• Own all components of partnerships inclusive of joint marketing, special events & programming, promotions, and gifting. Partnerships include Moose Knuckles x Chicago Bulls, x Sofitel Hotels, x Epoch Times, x Explorer.
• Collaborate with Creative Director, Merchandising, and Retail Operations to produce captivating creative assets that match the product and execute complete programs and campaigns.
• Development of a marketing plan, creating promotion strategies, selecting products, producing creative content, and executing digital, in-store, and partner marketing efforts.
• Lead program planning and execution via centrally managed marketing calendars, process documentation, and training, stringent project management/communication, and dissemination of relevant retail marketing materials.

Stockholm, Stockholm County, SE

• Ran all regional and local marketing program development and execution across 240 stores in seven key East Region markets, including NYC.
• Increased premium customer loyalty by 20% via sponsorships and special event programming; events included an exclusive NFL Super Bowl tailgating party, a special entry package to the newly opened Edge sky deck at.
• Rolled out new digital shopping capabilities such as “in-store scan & buy” and “ship-to-store” that created seamless in-store/online shopping experiences and improved same-store sales by 15% year-over-year.
• Facilitated local implementation of national H&M campaigns including major designer collaborations with Versace, Balmain, and Stella McCartney along with seasonal launches that increased regional sales by 22%.
• Drove local community impact through programs with non-profit organizations including Boys & Girls Club of America and Glam4Good.
• Directed the East Region marketing budget of more than $300K and ran program prioritization and allocation of resources; sourced competitive and consumer trends/data to inform marketing planning.

Stockholm, Stockholm County, SE

• Selected by the US Country Manager and global senior leadership to pilot and launch high-impact programs for rollout in more than 5,000 retail locations located domestically and globally.
• Launched the Premier Personal Shopping Service from the NYC Flagship store to attract and deepen engagement with premium customers with annual sales of $350M+ before being rolled out globally.
• Spearheaded 25 new store openings and launch operations in the NYC & DC markets for new premium H&M sub-brand, “& Other Stories,” including store build-out, visual merchandising, and event planning for 4 locations that.
• One Tree Planted Philanthropic Initiative: Launched global sustainability partnership with One Tree Planted, a reforestation non-profit organization; implemented marketing programs resulting in 250K+ trees planted.

Stockholm, Stockholm County, SE

• Administered end-to-end implementation of global, national, and regional marketing strategies for seven NYC stores.
• Engaged with relevant stakeholders to ensure seamless implementation of global marketing programs at the store level; monitored in-store and local program activity/data to guarantee alignment with program objectives.
• Liaised with NYC stores, advised and provided operational support to oversee seamless in-store/digital customer experiences, managed personnel and marketing resources, and facilitated marketing communication.
• Ran monthly meetings with regional marketing to present NYC area and store-level performance packages; shared KPIs and delivering data-driven insights and recommendations.

Stockholm, Stockholm County, SE

• Owned US social media strategy including marketing, platform relationships, content creation, customer service, and issue resolution for subscriber membership of 3.5MM+.
• Implemented social media strategies, guidelines/best practices, and promotional campaigns while monetizing the brand’s presence on Facebook, Instagram, Twitter, Pinterest, with more than $50MM in annual spending.
• Developed compelling social media campaigns to attract new followers and deepen audience engagement: o “Your Art Here” Campaign: A global contest (Facebook/Instagram), engaged followers by requesting.
• Launched 100 unique campaigns to drive product activations, store openings, and brand partnerships.
• Created an influencer outreach program, identified relevant influencers, and partnered to promote H&M content, resulting in $1MM sales increase due to influencer traffic.

Stockholm, Stockholm County, SE

• Led US Public Relations strategy and directed all national VIP and celebrity activities
• Served as US H&M spokesperson, providing relevant information via media outlets including on-air/live interviews, press events/print; focused on primary (NYC/LA) and secondary (50+ cities) markets.
• Built relationships with blogs and long/short lead media to secure national placements.
• Led US Celebrity Relations for 50 annual key campaigns, collaborations, and events.
• Owned strategy and execution for national VIP activities with a focus on coordinating ongoing product placement with celebrity stylists and fashion influencers, & event-specific product placement for TV, NYFW, industry.
• Styled celebrities (Kanye West, Zoe Kravitz, Jonas Brothers, etc.) for high-profile events and collaborations.

Stockholm, Stockholm County, SE

• Led Window Display strategy and managed window display teams for 40 US locations.
• Partnered with the Global Director of Visual Merchandising to improve the national brand and visual merchandising programs and guidelines to ensure consistent customer experiences across 40 retail stores.
• Guided visual merchandising support for showroom signage installations at 25 annual corporate and VIP events.
• Advised Merchandisers, Marketing, Sales, and Operations to generate display plans, resulting in a 15% increase in retail sales.