Identify goals and strategies to help national brands address marketing strategy needs, ranging from direct marketing to social media, strategic partnerships, and experiential marketing.• Attained by CSM Experiential Agency to help organize a high-end experiential event catering to VIP clients on behalf of the prestigious luxury jewelry brand, Cartier• Attained by Mark Stephen Experiential Agency to oversee the creation and management of the first-ever men's-focused activation at the 2022 Essence/Essence Festival, "Strength of a Woman," presented by Mary J. Blige in collaboration with Pepsi, the 2023 XQ x Carnegie Summit, and the Design On A Dime event organized by Housing Works.• Develop broadscale national marketing programs as well as local programs to build client databases, drive in-store traffic, and increase sales across permanent and pop-up stores• Sourced and managed 10+ client relationships, advising on their digital marketing campaigns, campaign content, market trends, and social/digital media strategy, resulting in a 10% average increase in online sales.• Execute strategic tasks and monitor project outcomes ensuring the creative and brand vision is delivered at the highest quality standards. • Create engaging social and digital media campaigns that increase reach and brand awareness by 25%.• Collaborate with affiliates and vendors to foster new relationships between brands and marketing platforms to design successful campaigns that have generated more than $100,000 in product sales.

Develop holistic retail marketing strategies and in-store programs to increase brand awareness and grow sales via retail partnerships and events in North America• Develop broadscale national marketing programs as well as local programs to build client databases, drive in-store traffic, and increase sales across permanent and pop-up stores in North America.• Own all components of partnerships inclusive of joint marketing, special events & programming, promotions, and gifting. Partnerships include Moose Knuckles x Chicago Bulls, x Sofitel Hotels, x Epoch Times, x Explorer Group Canada and generate a sales increase of 25%-30% per event. • Collaborate with Creative Director, Merchandising, and Retail Operations to produce captivating creative assets that match the product and execute complete programs and campaigns.• Development of a marketing plan, creating promotion strategies, selecting products, producing creative content, and executing digital, in-store, and partner marketing efforts.• Lead program planning and execution via centrally managed marketing calendars, process documentation, and training, stringent project management/communication, and dissemination of relevant retail marketing materials and toolkits.• Collaborate on a weekly basis with the VP of E-commerce and the VP of Retail to examine crucial customer data and market trends to establish effective marketing methodologies for enhancing campaign strategies and increasing customer conversion rates.

Ran all regional and local marketing program development and execution across 240 stores in seven key East Region markets, including NYC.• Increased premium customer loyalty by 20% via sponsorships and special event programming; events included an exclusive NFL Super Bowl tailgating party, a special entry package to the newly opened Edge sky deck at Hudson Yards, and “date nights” in partnership with Simon Malls.• Rolled out new digital shopping capabilities such as “in-store scan & buy” and “ship-to-store” that created seamless in-store/online shopping experiences and improved same-store sales by 15% year-over-year.• Facilitated local implementation of national H&M campaigns including major designer collaborations with Versace, Balmain, and Stella McCartney along with seasonal launches that increased regional sales by 22%.• Drove local community impact through programs with non-profit organizations including Boys & Girls Club of America and Glam4Good.• Directed the East Region marketing budget of more than $300K and ran program prioritization and allocation of resources; sourced competitive and consumer trends/data to inform marketing planning.

Selected by the US Country Manager and global senior leadership to pilot and launch high-impact programs for rollout in more than 5,000 retail locations located domestically and globally.• Launched the Premier Personal Shopping Service from the NYC Flagship store to attract and deepen engagement with premium customers with annual sales of $350M+ before being rolled out globally.• Spearheaded 25 new store openings and launch operations in the NYC & DC markets for new premium H&M sub-brand, “& Other Stories,” including store build-out, visual merchandising, and event planning for 4 locations that generated $24-30MM in combined annual sales volume.• One Tree Planted Philanthropic Initiative: Launched global sustainability partnership with One Tree Planted, a reforestation non-profit organization; implemented marketing programs resulting in 250K+ trees planted globally.

Administered end-to-end implementation of global, national, and regional marketing strategies for seven NYC stores.• Engaged with relevant stakeholders to ensure seamless implementation of global marketing programs at the store level; monitored in-store and local program activity/data to guarantee alignment with program objectives.• Liaised with NYC stores, advised and provided operational support to oversee seamless in-store/digital customer experiences, managed personnel and marketing resources, and facilitated marketing communication.• Ran monthly meetings with regional marketing to present NYC area and store-level performance packages; shared KPIs and delivering data-driven insights and recommendations.

Owned US social media strategy including marketing, platform relationships, content creation, customer service, and issue resolution for subscriber membership of 3.5MM+.• Implemented social media strategies, guidelines/best practices, and promotional campaigns while monetizing the brand’s presence on Facebook, Instagram, Twitter, Pinterest, with more than $50MM in annual spending.• Developed compelling social media campaigns to attract new followers and deepen audience engagement: o “Your Art Here” Campaign: A global contest (Facebook/Instagram), engaged followers by requesting artworksubmissions; five winners were invited to participate in an H&M photoshoot, with photos of the art and artists featured in a t-shirt collection that resulted in 100,000+ pieces of merchandise sold.o Coachella Entry Contest: A Facebook/Twitter contest requiring the audience to follow and retweet to be eligible to win; five winners were invited to an all-expense-paid “glamping” Coachella experience resulting in a 10% increase in social engagement and 50,000 new followers.• Launched 100 unique campaigns to drive product activations, store openings, and brand partnerships.• Created an influencer outreach program, identified relevant influencers, and partnered to promote H&M content, resulting in $1MM sales increase due to influencer traffic.

Led US Public Relations strategy and directed all national VIP and celebrity activities• Served as US H&M spokesperson, providing relevant information via media outlets including on-air/live interviews, press events/print; focused on primary (NYC/LA) and secondary (50+ cities) markets.• Built relationships with blogs and long/short lead media to secure national placements.• Led US Celebrity Relations for 50 annual key campaigns, collaborations, and events.• Owned strategy and execution for national VIP activities with a focus on coordinating ongoing product placement with celebrity stylists and fashion influencers, & event-specific product placement for TV, NYFW, industry events, & parties.• Styled celebrities (Kanye West, Zoe Kravitz, Jonas Brothers, etc.) for high-profile events and collaborations.• Managed 12 high-profile designer collaboration launches: Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Cavalli, Comme des Garcons, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Margiela, Isabelle Marant, and Madonna.

Led Window Display strategy and managed window display teams for 40 US locations.• Partnered with the Global Director of Visual Merchandising to improve the national brand and visual merchandising programs and guidelines to ensure consistent customer experiences across 40 retail stores.• Guided visual merchandising support for showroom signage installations at 25 annual corporate and VIP events.• Advised Merchandisers, Marketing, Sales, and Operations to generate display plans, resulting in a 15% increase in retail sales.