- Drove strategic planning, development, and execution of company's platform roadmap, collaborating with cross-functional teams and ensuring platform meets customer and stakeholder needs.- Managed end-to-end platform development lifecycle, including ideation, design, testing, deployment, and performance monitoring.

- Reported to COO, monitored and reported on project metrics to ensure that projects are meeting their objectives and timelines.- Utilized strong problem-solving skills and adaptability on diverse projects, as instructed by management, including the successful establishment of clinics and other business units

- Developed public relations and creative community engagement campaigns in line with corporate development.- Led crisis communications and media relations efforts during challenging situations to protect the organization's reputation and build trust with public, staff and shareholders.

• Responsible for a full spectrum of marketing and branding campaigns including ATL & BTL promotions, marketing communications, public relations, as well as shop and product launch • Plan and execute all advertising activities, PR events, domestic and international exhibitions• Manage and develop e-commerce platforms to achieve monthly team sales target • Take lead in consumer promotions and other ad hoc projects• Organize exhibition and trade fair • Conduct & analyze market research

- Led 30+ client-sponsored campaigns and branding projects, collaborating with sales and visual teams to deliver high-quality marketing programs and events.- Managed all aspects of the event planning process, from vendor selection to on-site coordination, to ensure successful event outcomes and exceptional event experiences

- Explore potential business deals by contacting potential partners & exploring cost effective promotion opportunities.

The World Green Organisation (WGO) is an independent non-governmental organisation concerned with environmental conservation and environmentally related livelihood and economic affairs.- Recruited over 100 corporate to participate the scheme in the inaugural Green Office Award Labeling Scheme (GOALS), working with different professional parties and corporate to cultivate reference pilot companies. Also served as a speaker at information seminar forcorporates

- Led a team of 3 to seek media exposures, answer press enquiries, develop marketing collaterals and internal Communication• Generated almost 50% growth in press coverageand new regular columns

Professional Summary Provided strategic public relations and affairs counselHighlights- Lobbied for China Resources Property Ltd. with government bodies and minimize tenants' bounceback via a series of media exposure and stakeholder engagement events. - Effectively shared media with The Link sustainable facilities management strategy, framed in a positive light. Achieved over 70% positive sentiment in media coverage.

- Worked closely to support specialist department and generate suitable media coverage, including media pitching and preparation of executive interviews- Actively participate in and collaborate with international PR team to support worldwide marketing and communication projects such as overseas exhibitions.