Tony Fong Email & Phone Number

Portland, Oregon, United States

Portland, Oregon, United States

Led North American men’s sportswear apparel strategy, aligning with regional goals to drive growth and profitability.Conducted market analysis, competitor research, and store visits to inform global product briefings and enable data-driven decisions.Collaborated with local and global teams to create innovative assortments across wholesale, DTC, and e-commerce channels, optimizing revenue, margin, and lifecycle.Managed regional pricing and margin models, ensuring… Show more Led North American men’s sportswear apparel strategy, aligning with regional goals to drive growth and profitability.Conducted market analysis, competitor research, and store visits to inform global product briefings and enable data-driven decisions.Collaborated with local and global teams to create innovative assortments across wholesale, DTC, and e-commerce channels, optimizing revenue, margin, and lifecycle.Managed regional pricing and margin models, ensuring alignment with seasonal objectives and delivering compelling product narratives.Developed Special Make-Up (SMU) products for key accounts, driving incremental sales and enhancing market relevance.Spearheaded a strategic commercial reset for Spring/Summer 2025, influencing global teams and creating impactful sales tools.Managed the highest-volume men's sportswear assortment at Costco, delivering strong business results through tailored strategies. Show less

Portland, Oregon Area

I lead and manage the multiple digital accounts, 1 being the largest marketplace business in the North American market for Adidas. I lead all assortment, marketing and brand strategies day to day. I have worked with marketplaces such as Facebook/ Instagram, eBay and Jet.com to create best in class execution for the brand. Account management: I help inform, lead and manage the current marketplace pro-folio within the partner program. I have hands on experience in managing all aspects of… Show more I lead and manage the multiple digital accounts, 1 being the largest marketplace business in the North American market for Adidas. I lead all assortment, marketing and brand strategies day to day. I have worked with marketplaces such as Facebook/ Instagram, eBay and Jet.com to create best in class execution for the brand. Account management: I help inform, lead and manage the current marketplace pro-folio within the partner program. I have hands on experience in managing all aspects of an accounts from marketing strategy, seasonal assortment strategy, advertising and logistics of a digital account. Advertising/Marketing: I have helped drive growth in key SEO search terms as well as overall impressions for the brand on the accounts I have managed. Validating market share growth and utilizing data to interpret future actions. Leadership: The small team that I lead is another benefit to my current position. I have lead a team that has met and exceeded sales goals. I have coached, encouraged and grown through the different people I have had the pleasure to lead while on this team. In my current role I am able to take all my experience from my brick and mortar to my digital experience and apply the learnings everyday. I love that no day is the same and therefore my project management skills, organizational skill and my business and data analysis skills are tested everyday in order to solve problems for our digital marketplace accounts. I collaborate with multiple teams where I have to adapt communication on a daily basis. I also enjoy being a people leader. Collaboration is a strength. I am currently searching for elevated roles to help me grow and apply a what I have learned in my time on this team to furthering business and allowing me to manage more people to continue to grow as a people leader. Show less

Portland, Oregon Area

Project management: Within this role, there were several projects that I was apart of. -Successfully exited licensed agreement with the NBA. This involved many key stakeholders and highly detailed execution. I was able to land championship tee's on time and in full for that year online on our own ecom. While quickly exiting and organizing remaining excess inventory to appropriate channels. -Launched the NHL x ADIDAS partnership on Adidas.com. Vetted all content from Product… Show more Project management: Within this role, there were several projects that I was apart of. -Successfully exited licensed agreement with the NBA. This involved many key stakeholders and highly detailed execution. I was able to land championship tee's on time and in full for that year online on our own ecom. While quickly exiting and organizing remaining excess inventory to appropriate channels. -Launched the NHL x ADIDAS partnership on Adidas.com. Vetted all content from Product Landing Pages (PLP), PDP's and digital content. Also organized a strict buy of all NHL teams jerseys for own ecom implementing a tiering strategy based on internal analytics and data from the NHL themselves. This launched with a premium experience online, while also supplying key city stores with appropriate stock. -Launched the USA Volleyball x Adidas partnership on Adidas.com. Collaborated with the Volleyball business unit in order to ensure we created a experience that satisfied our stakeholders in US volleyball and drove initial sell through and visibility for this new line. -Pharrell tennis X Adidas - was a key stakeholder to the OMNI channel release of Pharrell's new tennis line . This execution involved launching online and in store in the flagship Sachs 5th AVE store. I managed product, key stakeholders and brand managers in order to execute. This activation was used as "best in class" for future collaboration drops. Sell through on key items was 100% to expectations and drove an overall 97% sell out. Continued Growth: My vocabulary, digital acumen grew tremendously during this time as I learned on the job skills. Such as the value of SEO, product descriptions, digital traffic driving and how digital merchandising is important on landing pages. I was able to apply my previous brick and mortar experience here and grow around a new area and channel. Show less

Portland, Oregon Area

People Management: This was the first position where I started managing a team in the back office. Through this experience I was able to grow through feedback from a direct report. I also was able to get interviewer experience as I interviewed and recruited multiple open positions within my greater team. Increased Business: Through data analytics and key stakeholder collaboration, I was able to provide analysis to key stakeholders that unlocked product that we used strategically in… Show more People Management: This was the first position where I started managing a team in the back office. Through this experience I was able to grow through feedback from a direct report. I also was able to get interviewer experience as I interviewed and recruited multiple open positions within my greater team. Increased Business: Through data analytics and key stakeholder collaboration, I was able to provide analysis to key stakeholders that unlocked product that we used strategically in store to change sales trends in key cities. This turn around is one of the most proudest achievements I have had with a team. In the one year I was there, we turned a downward trend into a +20% comp to the previous year. Grew my acumen: Continued exposure to retail planning, retail allocation and store fleet management. During my time as a factory outlet buyer, I visited multiple stores in multiple markets to to understand the consumer and the real time affect of my application of retail inventory planning. Show less

Portland, Oregon Area

Foundational Merchant Acumen: This was my first back office position. Through focused training sessions, I was able to use the two years in this position to learn foundations of retail merchandising. Foundational areas that I strengthen and developed were: Data Analysis : I was responsible driving and building seasonal assortments. In order to track monthly business, I utilized data management systems like BI Micro strategies and SAP to pull data in order to analysis for pricing and… Show more Foundational Merchant Acumen: This was my first back office position. Through focused training sessions, I was able to use the two years in this position to learn foundations of retail merchandising. Foundational areas that I strengthen and developed were: Data Analysis : I was responsible driving and building seasonal assortments. In order to track monthly business, I utilized data management systems like BI Micro strategies and SAP to pull data in order to analysis for pricing and promotional action. While building seasonal assortments, there was a major focus on being data lead with product decisions. Took raw data and manipulated it so we could prove my strategy. Data Entry: Parts of my job function included data entry into systems that affected a whole fleet of stores. I learned SAP through this position. Weekly and monthly I would have to carefully input data with less that 1% error in order to make the stores as successful as possible. The attention to detail also affected our buy quantities so I was taught the value of data entry and detail. Marketing: I was part of the buying team that controlled in store activations. I was able to influence a new signage package and activation in "try on" events within the factory outlet store chains. I was able to get creative made that was specific to the event. The experience allowed me to understand what goes into marketing creation, cost management and in store execution. Planning: Learned retail math. How to use an "Open to Buy" tool. Space and option plan for retail stores. Project Management: I was on many different subcommittees for different initiatives within our store chain. The two I am most proud of is my work on the world cup team and the back to school committee. I had many different responsibilities from product management to stakeholder management. I worked on teams as big as 10 people with different priorities. All commitments I was challenged with were met and exceeded. Show less

Adidas North American Headquarters.

Led a diverse team of up to 15, driving sales KPIs and fostering a positive team culture through adaptive leadership and mentoring strategies.Developed and executed engaging seasonal and product training programs, leveraging gamification to increase training retention and brand adoption across the team.Recruited, hired, and trained 40+ employees through local career fairs and events, building and nurturing a high-performing team to meet business objectives.Exceeded… Show more Led a diverse team of up to 15, driving sales KPIs and fostering a positive team culture through adaptive leadership and mentoring strategies.Developed and executed engaging seasonal and product training programs, leveraging gamification to increase training retention and brand adoption across the team.Recruited, hired, and trained 40+ employees through local career fairs and events, building and nurturing a high-performing team to meet business objectives.Exceeded budget goals for 3 consecutive years, contributing to the highest net sales in the fleet through effective leadership, communication, and employee development.Thrived in collaborative environments, consistently contributing to team success and leveraging diverse perspectives to drive business results. Show less