Manage digital, creative and operational marketing needs for a portfolio of 70+ beverage brands distributed throughout Massachusetts and Rhode Island.

Oversee external communications for Baxter Brewing Company, including social media, newsletter, advertising, website, as well as local & regional media partnerships.

Led supply sales and field marketing initiatives in MA & RI. Engaged regional accounts with regular sales calls to support sell-through for wholesale partners.

Created weekly newsletters highlighting product arrival, vendor tastings, and seasonal specials. Assisted on sales floor with purchasing decisions.

Curated marketing initiatives for seven direct reports in eastern sales corridor. Organized and lead promotional events including expos, tradeshows, and in-store seminars while directing strategic efforts and increasing brand exposure.

Optimized brand awareness, provided educational support for key accounts and drove sell-through within northeast corridor; a founding field service team member that contributed to 1400% brand growth in three years.

Brand ambassador and technical resource for GORE-TEX(r) running footwear. Executed training and promotional initiatives for 96 retail accounts throughout the Northeast corridor. Coordinated outreach events with retail doors that included staff clinics, demonstrations, seminars, and group runs. Provided overview of product line, new developments, and technical aspects to increase brand awareness and sell-through. Incorporated social media outlets such as Facebook, Twitter, and YouTube, to heighten product visibility. Engaged potential retail customers throughout territory to develop new sales channels.