Tony Grotticelli is a driven, Florida-born Sicilian with a passion for making a lasting difference in the music industry. Although his original intent on venturing to Nashville was to become a professional saxophonist, his career path has taken quite a different turn.While still a student at Belmont University, Tony created his own entertainment branding and social media company, TOGA Entertainment, where he served as President. The company was active in the Nashville and New York entertainment scene for 4 years and created an impressive client list including Fall Out Boy, Ben Folds, Keith Urban and many more. After 4 years with TOGA Entertainment Tony took a position with Capitol Record/EMI Music Nashville working in the marketing and developing online strategies. He now is with Universal Music Group as Manager of Digital Content & Analysis and continues to work in the marketing and digital space.Additionally, Tony has worked in conjunction with Orbison Records/Orbison Estate and Lytle Management Group, playing an integral role in the online and digital presences of recording artists Roy Orbison and Gary Allan to name a few.Highly active in Nashville’s professional community, Tony is also a member of SOLID. He has also spoken at many universities and conventions nationwide including SXSW.