Growth teams know that large scale copy testing sucks time and effort. Copybara automates copy testing and churns out winning ads and landing pages.

Smart Vox Labs builds conversational experiences with AI.CallSanta.ai lets kids experience the magic of Christmas by having a real conversation with Santa. InterviewGenius.io helps job seekers better prepare for upcoming job interviews.

Invaluable is the world’s largest online marketplace of fine and decorative arts, antiques and collectibles, featuring a live online bidding platform that allows collectors and dealers to bid in real-time in auctions held around the world. I led the Product & Design teams.

I led Product and Design at Lola.com. I joined and helped lead a massive product expansion, expanding our business and setting a new strategic product direction. What we built led to huge demand from our customers, and sustained double digit MoM revenue growth. Ultimately leading to a successful exit and acquisition of the business by a major financial institution.Lola.com is the shockingly easy to use spend and travel management software that finance teams use to save time and money on business expenses.We give everyone visibility and control over spending, automatically keep teams on budget, and eliminate expense reports – enabling the finance department to spend less time on manual work.

• Increased key Registry experience metrics (create rate, basket size, predicted quality); 2019 had 80% YoY revenue growth• Refocused Registry strategy, leading team on a path to a new customer experience• Rolled out bandit testing for Registry, increasing velocity of test exploitation and finding multiple >10% headline winners• Partnered with UX to launch personalized onboarding flow; increased registry quality by 15%• Launched new flexible shipping feature that addressed #1 customer complaint

Part of brand new team launching new products focused on increasing the value of TripAdvisor to its member base. Helped vet product strategy and partners for launch.

• Launched new data monetization business for portfolio of SmarterTravel sites; negotiated deals with DMPs for unbranded data and brought new branded data set to market. Annual run rate of $1M• Launched new media products for publisher network; owned end-to-end go to market• Led the conceptualization and launch of new predictive analytic product that targets different ads to different customers based on likelihood to book• Partnered with sales to create custom deals (new product, business terms, etc.) for large prospects

• Launched ad syndication network; helped grow business from $10M to $65M annual revenues• Led revenue optimizations and site experience testing to increase publisher revenue• Partnered with Ad Sales to bring new syndication network specific ad placements; coordinated sales process across both publisher account teams and ad sales teams

• Led Revenue optimizations program; conceived of AB tests that drove millions in incremental revenue by improving site experience• Conceived of new features and UX tweaks to increase user engagement• Rolled out new ad sorting algorithm which increased auction yield, resulting in over a million dollars in incremental revenue• Partnered with ad sales to launch new ad placements to capture additional advertising budget

• Lead a $3.2 million redesign of the digital communications strategy for major think tank; above goal profitability• Manage ten person team of designers, developers and user experience leads• Built an iPad app that showcased client’s content in a tablet experience• Wrote marketing plan that successfully achieved marketing goals for iPhone, BlackBerry and Android apps• Wrote digital strategy analytics memo that helped client focus analytics strategy and led to new work being signed• Manage outsourced development team (US based)• Oversee discovery project that analyzed competitors and current user behavior

• Conducted market research and analysis to set appropriate pricing and product feature set• Built revenue models and new product cost projections that informed product strategy• Managed process to introduce new products via partnerships• Developed marketing collateral that increased sales by 15%

• Led launch and implementation of new community product for finance executives; expanded to company-wide platform for executive networking • Redefined social networking product for entire company; received recognition at executive level for contributions• Ran regression analysis on community discussions to determine factors that drive engagement• Led market analysis and conducted user interviews to establish minimum viable product• Owned end-to-end product, from requirements through launch• Managed off-shore development team (India); guided architecture decisions and assisted with development choices• Established and managed team of 7 (India) that managed community and created content based on community activity• Wrote marketing materials to support sales activities and participated in sales calls

• Led design of a new social networking product for business executives. Core activities included: product design, writing marketing material, product promotion, and establishing new processes • Coordinated company-wide (50+ websites) marketing campaign for social networking product; boosted community size by 69% and community participation by 62%• Lead project manager on monthly website build: maintained backlog, prioritized build composition, coordinated with development team, and managed stakeholder communications• Analyzed user behavior using web metrics (Web Side Story and Google Analytics) • Performed competitive analysis and market evaluation to inform product decisions• Taught myself SQL and built out a comprehensive reporting solution on MS SQL Reporting Services• Advocated feature value to stakeholders in formal presentations and informal conversations• Crafted marketing materials to bring new products to market and educate to internal community

• Led a project team of five focused on short-cycle enhancement projects for ERP systems • Managed internal client relationships with CFO and CHRO. Developed and maintained five-year product roadmaps for ERP systems with input from CFO and CHRO• Managed the yearly $100,000 ERP project budget which included the establishment of yearly project portfolios and ensuring cost containment• Participated in launching team focused on relationship management and IT Product Management • Developed and implemented methodology to measure value of IT project requests • Led training classes on Enterprise Systems (Siebel, Business Objects, SharePoint) for end users as well as trained teammates on project financial analysis techniques