In 2000, I co-founded Medicom Health. For 10 years we did custom health app development for many of the world's largest global pharma companies (alongside the largest marketing agencies) and also major national medical associations. By 2012, based on our deep experience developing these tools, we pivoted from custom work into our health assessment product line for health systems. Along the way, we became o more robust health IT company, developing a secondary product – a system to inject pharma discounts into Epic patient record discharge papers, for immediate post-stay use. Late in 2021, we sold both product lines to different buyers, and I continued on to Eruptr (1 yr.) and then to Unlock Health (1 yr.), leading much of the corporate marketing efforts. I've since left full-time work, but continue to consult with Unlock. I expect to start some new initiatives up fairly soon. Stay tuned. ;)