Co-founded everreach, a virtual phone service for UK small businesses, run as a Telefónica Digital incubation project and subsequently sold to Lebara Mobile- Product design and customer experience working responsively across web, mobile and tablet- Agile product management- Brand development, positioning and go-to-market strategy- Developed and executed sales, business development and digital marketing strategies- PR / social media Achievements:- Ideation to live product in market took 4 months with £60k funding working as team of 3- 3,000 paying customers after year 1- Secured mainstream partnerships with TrustaTrader, Rated People, Autonet Insurance among others- Launch PR activity winner of PR Week B2B Campaign of the Year

Leading the global CRM / social media, digital engagement strategy and web presence for TU Me, Telefonica Digital's first consumer focused OTT messaging app publicly launched on iPhone and Android in May 2012.

Leading the EMEA-focused digital marketing strategy to build audience across The Wall Street Journal portfolio of digital products (web - WSJ.com, mobile and tablet apps & ipTV products), efinancialnews.com and MarketWatch.Responsibilities included: e-Commerce optimisation, PPC, SEO, Media Buying (across all print and digital channels), Social Media, Consumer PR, digital product go-to-market strategy, web analytics, partnership developmentKey achievements:Launched WSJ Deutschland (WSJ.de), WSJ's first European local language digital product Conceptualisation and launch of The Wall Street Journal Tech Cafe, consumer PR campaign in London's Silicon Roundabout, subsequently replicated in New York and Tokyo. Campaign led to 3rd highest traffic day to WSJ Tech section and over 100 pieces of press coverage