Responsible for all digital marketing activities for Pinnacle Staffing Group, including websites, social media, email marketing, print design, as well as coordinating activities associated with our Indeed recruiting account.

• Gained hands-on experience by designing and building more than 100 websites during my 20-year career.• Offer complete marketing services from social media marketing to branding and print design, including large format trade show signage.• Work with clients from coast-to-coast, including a New York Times Best-Selling Author to small, local non-profits.• Build strong relationships with clients - several lasting a decade or more - to thoroughly understand their personal and organizational needs and deliver customized, visually appealing messaging.• Proudly offer timely, friendly and accurate customer service and free brainstorming sessions with clients to continuously better their brand.• Stay current on software, design and marketing trends to offer best practices to every client.• Praised by clients for punctuality, professionalism, strong ability to listen to client’s needs and proven results.https://barkmarkco.com

Plan a major upgrades to the company’s Trucking News website, CDLLife.com, which earns more than 50 million page views per year: • Safe plugin cleanup and updates, scaling down from 46 to 15. • Ensure major theme & WordPress upgrade does not disrupt the 20,000+ articles and paid ad network. • Improve SEO through on-site and other hosting/speed best practices.Assist 40+ clients with website updates, hosting management and more.Help launch a new endeavor for the company, building job application landing pages for our clients. • Also designed/built home page for this new product: Apply-Now.com

Smith & Loveless Website Network• Design, build, maintain and promote S&L’s network of websites.• Improve Search Engine Optimization rankings with responsive designs, SSL certificates, link building, meta data and other best practices.• Partner with S&L’s IT department to optimize website hosting, resulting in significant improvements in stats: - Increased site Users more than 25% during last 4 years. - Bounce rate of 42%, 16% less than industry average for B2B sites.• Research companies, negotiate contracts, and manage relationships with outside website development vendor to continuously add features to S&L corporate website.• Regularly write and design content to keep site current and fresh.Direct and Social Media Marketing• Manage social media network, utilizing creativity and focusing on the audience to ensure relevance and encourage engagement.• Design, write and distribute successful email marketing campaigns to 14 international markets, resulting in open rates near 20% and a click rate of 7% in FY19.• Launched S&L’s social media network in 2009 and continue to build on-line relationships, resulting in a 42% increase in LinkedIn followers in FY19 and another 14% in FY20.Event Planning and Other Tasks• Plan and promote all aspects of large-scale professional events, including annual awards dinners, sales meetings, engineering seminars and webinars both in U.S. and overseas.• Research and negotiate contracts, collaborate with venues on event details, design all print collateral and signage and create marketing plan for each event.• Create interactive product CDs with engineering catalogs.• Managed staff of interns with projects based in web, print, direct marketing and event planning.

• Successfully managed all aspects of S&L’s monthly corporate newsletter, multi-page product bulletins, and multi-page direct mail parts catalogs, from design to written content.• Designed, maintained, and promoted company websites, increased visitors through SEO practices.

• One of two IT professionals for the School of Journalism who maintained the entire computer network of 200+ Apple and Windows computers in four buildings on two campuses.• Hired, trained and supervised a skilled team of student lab assistants who helped students learn software.• One of two faculty / staff members qualified to train students in web design, development, and site organization, instructed Multimedia Reporting students on basic web page design in Dreamweaver.• Voluntarily collaborated with the KU Endowment Association’s Development Director and student content creators that I hired to produce the J-School Alumni Newsletter.

• Worked directly with clients, advertising agencies and in-house programmers to design eye-catching websites.• Designed user interfaces and developed interactive CDs.• Developed my ability to design / build websites and manage client relationships, allowing me to develop skills I use every day both as a full-time professional and freelancer.