Prophix is re-defining Cloud Finance through its Corporate Performance Management (CPM) platform. Our modules support Budgeting/Planning, Reporting/Analytics, Consolidation/Close, and Workflow Automation all tied in with a Virtual Financial Analyst - an AI powered assistant to transform the way you budget, plan and report.

AceAge, a healthcare technology company creating intuitive products to ease the aging process and improve health outcomes. AceAge’s product Karie ( https://kariehealth.com/ ) is an automated pill dispenser that organizes, schedules, and dispenses pills ideally suited for those needing to manage 3 or more medications simultaneously. Karie was designed to make medication management as simple as possible to ensure user independence and provide caregivers with peace of mind.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► Restructured digital properties to create strong conversion (improving traffic by 112% and conversions by 68%)► Search engine optimized digital properties to improve Top 10 keyword ranking performance by 60%► Developed user, influencer & key decision maker personas, mapping their buying & referral journeys resulting in refocussing channel sales segments from B2C to specific B2B distribution opportunities► Managed and created content (digital, web, video, print and trade event) to support top of funnel sales awareness and sales pipeline acceleration▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Support customer awareness & acquisition for 175+ properties through development and execution of brand strategy, national campaigns, regional events/promotion/sponsorship, and sales enablement. Establishment of structures and processes to drive spend efficiency. Support internal corporate departments through graphic content development. Managed multimillion dollar budgets through 2 Directors, 5 Field Marketing Managers and 5 Graphic Specialists. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► Develop Brand Strategy to grow brand recognition and health, and reduce brand risk from exposure to events (like Covid-19)► Execute Omni Channel Campaigns supporting tactics such as Broadcast TV, VOD, Digital and Print► Field Marketing to enable customer acquisition through sales and business development team effectiveness with activation tools, marketing collateral and training tactics, capturing Voice of Field to ensure Marketing alignment to Sales business objectives► Directly managed a team of 5 In House Graphic Specialists to produce internal and external visual content and collateral to support sales, corporate and business initiatives for social media, digital advertising, website, print, clothing and signage ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► Develop and execute go-to-market strategies for direct, dealer and value added reseller (VAR) channels► Sales enablement program execution to incrementally increase sales funnel performance ► Promotion & incentives programs to align sales behaviours to desired business results► Events planning for diverse variety of general business line, vertical markets, channel and internal events to support Brand, Strategy and Sales business objectives.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► Shape internal and external messaging key to Graphics Systems division market share growth, championing brands by influencing view of company offerings, technical innovation, and digital integration.► Direct extensive media and industry relations—leveraging social media, press releases, interviews, and media events. ► Manage budgets of $380K-$500K and up to 8 staff members (Product Manager, Forecasting/Purchasing Manager, Online Marketing Manager, Marketing Assistant)► Oversee execution of P&L and business plan development for division products in Canada (including software, digital broadband workflows, and wide-format inkjet + software licensing and service).▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Industry Influence: Evangelized product value proposition in buying decisions via well-developed, strategic messages. Educated target audiences on ROI against competition.● Media Relationships: Emphasized high-tech features and R&D innovation during interviews with industry publications.● Team Mentoring & Performance: Built achievement-driven environment credited with open discussion, inspiration, and strong leadership. Served as core team member developing Fujifilm's Vision & Core Values.● New-Market Success: Influenced 50% market share (from zero), facilitating 100+ sales of mid-market press equipment with national campaign and C-suite messages, PR presentations, and media promotions.● Sales Improvements: Took key role in sales performance turnaround, using new compensation plan formed with Director of Sales, plus customer feedback shared with teams on actual-vs.-target progress.● Competitive Market Share: Broke down barriers to reach #1 market share as plate supplier, educating market through industry appearances.● National Campaigns: Designed and tuned campaigns against goals for product and market awareness—highlighting existing-product success to gain foothold in new business segments.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► Selected based on marketing expertise and group collaboration abilities to work in concert with global trade show (drupa) planning team—taking high-profile charter to drive process changes as only non-Japanese team member. ► Produced trade show theme and vision —including Power to Succeed Exhibition Zone reflecting company message and featuring live printing based on Fujifilm technology. ► Coordinated execution with European, Asian, American and UK teams for consistency in product messaging.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Japanese Team Collaboration: Quickly built rapport with local team, amending communications and style to fit culture; proposed and built well-received sales chart detailing key goals, plus leads and revenue by country.● Sales Results: Facilitated 250% rise in sales activity by celebrating daily successes and encouraging competitive spirit.● Corporate Relations: As Fujifilm internal spokesman, traveled globally to promote event theme and messages.● Executive Recognition: Earned commendation from global CEO for outstanding performance (as sole non-Japanese executive in corporate history to receive expatriate assignment at Japan HQ).

Promoted from Product Marketing Manager to Director in February 2005. Oversaw product line and corporate marketing. Managed a team of 5. Fuji Graphic Systems Canada amalgamated with Fuji Photo Film Canada in April 2006 to form Fujifilm Canada. Graphic Systems became a business unit of the larger Fujifilm Canada organization. Participated in the merger of processes, business systems and personnel in the startup of the new organization.

Responsible for Graphic Arts product marketing for all products sold by Fuji Graphic Systems Canada (FGSC). This included Digital Workflow products (Rampage, Celebrant, Xitron), digital asset management solutions (Xinet), Computer to Plate systems, and consumable products (Plates, Pressroom Chemistries). Key deliverables included product launches, marketing collateral preparation and sales presentations.

Responsible for product lifecycle management for Digital Workflow solutions sold by FGSC.

Responsible for product demonstrations and field technical applications support on scanners, digital workflow, CtF and CtP devices.

Coordination and planning of offset and digital printing jobs.