The CMO Syndicate is a fractional CMO firm that helps CEOs accelerate business growth globally. Founded by a group of former CMOs and heads of Marketing from some of the world’s top brands, the CMO Syndicate works with CEOs and their business leaders to accelerate important growth projects, provide marketing advisory/coaching services, or serve as fractional/interim CMO. Unlike traditional marketing agencies and management consulting firms, every member of the CMO Syndicate is an executive-level practitioner who have excelled in their careers of marketing, strategy, or advertising. When clients work with the CMO Syndicate, they benefit from having multiple CMOs collaborating together to solve the client’s most critical growth problems.

We believe magic happens when sustainability leaders across industries come together to intentionally exchange ideas, build action plans, and foster collaboration.

Developed and led multiple initiatives to drive profitable growth, improve operations productivity, guide corporate culture, and increase customer retention. Drove significant sales growth within a complex sales structure: 23.5% sales CAGR (2018 - 2022). Market segmentation leadership as foundation for growth strategy. Led to a 172% increase of revenue CAGR: (2015 – 2018: 7.2%) to (2019 – 2022: 19.7%). Digital transformation and data efficacy leadership. Evaluation, procurement, integrations, implementation, adoption, and continuous improvement for majority of ERP components.Spearheaded the management and execution of entire aspects of corporate restructuring and brand strategy, including reorganizing business divisions in alignment with target markets based on customer insights. Streamlined and led an employee engagement improvement strategy and achieved the highest YoY increase of an employee engagement survey score in the company’s history (17.5%). Reduced attrition rate by 54%.

Transformed the marketing function and fostered collaboration and coordination across business units organized independently by markets, services, and geographies. Applied a strategic and balanced tactical approach to performance marketing and brand marketing, marketing organization structure and performance, corporate communications, and public relations. Significant contributions to the transformation and implementation of changes to the annual business planning process - leading to double-digit year-over-year growth in strategic markets. Developed the knowledge management function to integrate SaaS systems/ platforms for enabling real-time business analysis and intelligence. Developed and implemented a client experience operating process, using Agile principles, to foster a culture of continuous improvement and customer experience awareness. Increased client retention from 70% to 90%.

Contributed to rapid growth through market research, sourcing leads, cultivating working relationships with clients and consultants, and organizing marketing and business development activities. Developed and drove go-to-market strategy. Strategically assembled and managed project teams in the pursuit of Federal lease construction projects. Won three Federal Office building projects worth over $230,000,000. Led PR Consultant partnership to actively seek and secure key speaking and writing opportunities for leaders within the firm.

Digitized firm’s marketing assets and created a database to foster efficiency, productivity, and consistency. Implemented ownership transition marketing strategy during transition from Lohan Associates to Lohan, Caprile Goettsch architects (now Goettsch Partners). Contributed to the success of securing the firm’s single largest and highest-profile project (Adaptive Re-use of Soldier Field - $600,000,000+ construction value) through a long and complex public process. The two-year pursuit included collaboration with multiple value-chain partners including governmental agencies, public relations consultants, design consultants, and construction professionals while navigating evolving agreements relating to confidentiality.