Tony is a life-long entertainment executive with extensive experience in the music and video game industries. He has built and managed several award-winning marketing, CRM, and sales teams, and has a proven track record for creating and growing major entertainment brands via award winning marketing campaigns.Starting his career in the music industry, Tony was first introduced into the world of videogames as the VP of Marketing at GT Interactive software. He went on to become the SVP of Marketing and Sales at Ubisoft in 2002, and in 2017 transitioned to the role of SVP Marketing and Customer Experience. The new role required integrating the “Voice of the Player” into every aspect of marketing, including significant investments in MarTech to enable a full 360-degree view of the customer:- Implemented a full tech stack w/marketing cloud for Media, CRM, and Customer Support to generate personalization and customer journey mapping and attribution. - Developed multiple customer segmentation strategies to enable increased Lifetime Value via improved quality of outreach through machine learning,- Executive sponsor for development of an in-house content creator management tool and database, enabling engagement at scale with nano and micro influencers.In December 2021, Tony became the SVP of Executive Publishing. In his latest role he is responsible for global marketing strategy for Ubisoft’s game brands, managing a team of Executive Publishers and senior marketing executives to ensure revenue from Ubisoft game brands is optimized, beginning with groundbreaking go-to-market strategies and continuing through the life cycle of the product.