+ CSM for Nielsen Market Lift solution, covering EMEA, APAC & AMET regions.

+ Responsible for managing service delivery for up to 28 MTA(Multi-Touch Attribution) clients with the help of a team of 16. + Collaborated with cross-functional teams internally (Sales, Implementation, Customer Success, Engineering, Data Science, Analytics, SRE and Product) and externally (Clients, Media Agencies, Publishers and 3rd party vendors) to ensure smooth delivery. + Owned a Fortune 30 client Portfolio since 2012 and successfully ensured renewals to date with expansion to 8 markets. + Maintained above 80% customer retention rates throughout the years. + Worked with product management on prioritising roadmap items, building MVPs, brainstorming new product ideas based on client feedback, product testing /POC engagements, creation of GTM strategy and associate training. + Created a Knowledge repository for standardised archival of MTA materials and built a process arround it. + Streamlined the client decommission process and communication plan for a product portfolio. + Responsible for Hiring, Mentoring and Managing a delivery team of Solution Consultants and Managers. + Created a streamlined associate onboarding program for Service Delivery, Implementation and Operations teams. + Partnered with the product team on building and deploying the Cookieless Attribution solution (NISP) for all clients as a workaround for Cookie Apocalypse.

+ Handled project and resourcing plans to ensure on-time & Zero-defect delivery of MTA clients across US/EMEA/LATAM/APAC regions. + Defined Key Metrics for Service Delivery team members and supported their growth and career progression. + Optimized Service Delivery process and SLAs which resulted in - quests in a timely fashion. + Organized frequent training sessions for broader teams and individuals to keep abreast of the fast-changing Digital Marketing domain. + Partnered with External stakeholders, Product Management, Ops Management and Tech Leads in the SD team to proactively identify and resolve issues. + Gained knowledge of data privacy regulations such as GDPR, CCPA etc. and built privacy-compliant solutions for our customers. + Worked on defining standards for various Publisher integrations and data pass backs.

+ Managed a team of 4 Solution Architects based in India & UK and serviced all accounts in the EMEA region. + Responsible for onboarding clients into the MTA SaaS platform. Activities included - Requirement gathering, Data sourcing and Mapping, Cost & Taxonomy definition, KPI definitions, Report creation, Data Quality checks, Issue resolution, Data Analysis etc. + Acted as a feedback funnel between Clients and the Product team to build enhanced solutions for the market. + Introduced a Bi-weekly platform to facilitate cross-team learning and solution consistency. + Visited all our clients in the UK and acquired a deeper perspective on the Product & Process improvements needed to scale up the Attribution solution and the Customer Service provided.

+ Worked closely with the product team while building an orchestration engine for MTA data processing, reporting and UI configuration. + Continued the work on optimizing VIQ tagging solution and migrating clients into the new system. + Worked on migrating all clients to the newly created Hosted Container tagging solution for site-side data collection.

+ Partnered with the head of solution architecture to create a customized BRD for MTA, which optimized requirement gathering and business rule configuration. + Co-created a custom report that provided Order-level Attribution insights and productized it. + Co-created an in-house Iponweb-based Pixel system (VIQ tagging) with the head of Solution Architecture. This provided a completely owned data collection system for the business and removed dependency on 3rd party Ad Servers. + Spearheaded migration of all existing accounts into newly created Pixel solution over the course of a year.

+ Gained knowledge of the Digital Marketing ecosystem and various Attribution solutions used in the industry. + Took up the first client we had in EMEA for MTA and established credibility via a successful POC execution.+ Initiated the first site-side tagging solution for MTA and coordinated with the engineering team for productizing it. + Defined best practices for integrating media from various channels (Display, Paid Search, Affiliate, Organic traffic etc.) into the MTA solution + Worked on Bottom-Up as well as Top-Down Attribution Solutions

KÉSZ Holding Inc is one of the decisive investors and asset management companies in Hungary and the CEE region.The company's portfolio consists of estate development, asset management, operations, enterprise development, and process control. + Functioned as an independent strategy consultant for KÉSZ Holding group, Hungary as part of the MBA Action Learning Program. The assignment - Forecasting economic growth potential of a Hungarian city, financial feasibility study of a large project, financial modeling, interaction with political - administrative bodies and senior management.

CEU Business School is a prominent management education institution in Central Eastern European region. I worked in the business school as a Research Assistant during my MBA program. + Functioned as Research Assistant to Prof. Dr. Paul Marer. The assignment - Device methods/tools to promote the existing MBA exchange program with 16 partner universities around the world, Assistance in the creation of a management case study on “Lighting Industry” in Hungary with Chinese collaboration.

+ Implemented end to end business solution by consulting, monitoring and managing 4 projects, also Working simultaneously on 2-3 projects, in Mainframe leveraging Agile methodology and delivered all projects with zero defects. + Handled various aspects of technical architecture, integration, data migration, reporting, technical documentation, process improvement, change management, issue resolution and improvised the orientation process of new teammates by creating formal training plans and a new set of technology documentations.+ Managed 3-4 member team and performed activities to gather, understand & document As-Is & To-Be business cases, create functional & technical documents, design & develop test & implemented systems, conduct user training & warranty transition.+ Key player in the product development of American Express "Delta Companion E-Certificate" replacing the traditional paper certificate and became SME on client’s Loyalty Application Platform in a short span of time. + Completed projects on time (by planning & communicating efficiently with clients and vendors, estimating risks & efforts, conducting quality audits, allocating, prioritizing and coordinating tasks & resources and taking proper decisions) and received customer appreciations for optimized applications and cost savings. + Designed and implemented quality practices in project via Defect Prevention Committee that I have anchored. The committee was responsible for root cause analysis of issues, creation of knowledge documents & ensuring knowledge dissemination in the project portfolio. + Developed a high sense of cross cultural sensitivity by working with clients and vendors from India, USA, UK, China and Philippines. Tools/ Technologies: Mercury Quality Center, Configuration Management Tools (VSS, CHGMAN), MS Project, MS Visio, ARIS Express

+ Received “Infosys PRIMA Award” for quality project execution in year 2008. + Received “Infosys Excellence Award” for Project execution excellence in year 2008.+ Gained valuable experience by working on 8 projects with varying levels of complexity and became proficient in all aspects of SDLC. All the projects were CMMI Level 5 compliant. + Mentored new entrants by providing training in Mainframe Tools and transitioning knowledge of client’s existing systems. + Took responsibility for implementing a new technology that radically improved the existing customer service interactive in American Express that served Co-branded card members.+ Instrumental in designing and implementing the Loyalty Awards Database & Application for consolidating all the bonuses and rewards of Co-branded card members. + Key player in product launch of "Hilton Premium" cards, which significantly improved American Express's preference by high value customers during the financial crisis. + Received training in Infosys Technologies Ltd as an IBM Mainframe Professional specializing in Banking and Capital Markets domain.Tools/Technologies : Programming Languages (COBOL, JCL, SQL, C & C++(basic knowledge)), Databases ( VSAM, DB2 ), Operating Systems ( MVS, Z/OS, Windows OSs ), Special Software ( QMF, SPUFI, SDSF, BMCADM, IBM Stored Proc Builder )