Tony Lamb Email & Phone Number

Epsom, Gb

Interim Director and Data Strategy Consultant for a portfolio of multi-sector clients (SME companies to multi-billion companies). Working closely with senior leadership teams on all aspects of leading data-driven business-aligned strategies, capability building and data transformation programmes (i.e. restructuring, technology solutions, data platforms, operational processes). STRATEGIC & TECHNICAL OVERSIGHT: Strategic, commercial and technical oversight for delivering high impact solutions. Working across sales, marketing and business development to innovate new data products and launch new propositions for building revenue streams. Launched new data services division and implemented suite of data quality solutions PROJECT INITIATIVES (EXAMPLES): Leading Data Strategy & Model Development, Single Customer View (SCV), CRM Marketing & Database Solutions, Data Governance (Data Security, Quality Assurance, GDPR, Reference Data and Suppression) and digital integration.BUSINESS MENTOR AND COACH; International Coaching Federation (ICF) accredited Coach. Coaching and mentoring a range of clients from Board Directors to more junior staff looking to accelerate their performance and careers. Specialisms in Data Strategy, Leadership, Hybrid Working and building High Performing Teams.

London, England, Gb

Leading training workshops on Presenting Data, Data Strategy and Leading Hybrid Teams, as well as running the marketing for Nua Training

London, Uk, Gb

As part of my professional portfolio of clients I am retained as a subject matter expert in "Propolis", the leading worldwide community for professional b2b marketers. I am responsible for the Data Strategy, Insight and Intelligence group (Hive), helping develop content and providing training, advice and mentoring

London, London, Gb

Helping companies to understand, quantify and build a strategy to realise the value held in their dataProviding training in presentation skills, customised to the specific needs of the data market, to turn the course delegates from Data Explorers, to Data Explainers and even Data Inspirers.

London, Gb

Leading the development and ongoing management of CQC's intelligence data, information and reporting platform and tools, and leading the teams responsible for the organisations data architecture, data engineering, data governance, data quality and data management to enable CQC to become an Insight Driven Organisation

Head of Data Product & Strategy for a UK & international logistics company (circa £10 billion global turnover)DATA STRATEGY: Led phased Data Strategy for the commercial exploitation of Royal Mail’s current and future data assets. Changed cultural mindset with a new stronger strategic and data-driven commercial approach placing data central to the core business. Established data as key growth strand for Royal Mail involving 15-20 billion data elements per annum (mass data model).C-LEVEL & BOARD INFLUENCING: Member of the Senior Leadership Team. Influenced CEO, CFO & COO to build an understanding of the commercial data opportunity and shape future strategy roadmap. Presented business case for a substantial £multi-million CAPEX investment to transform data platforms, processes and capability.DATA CAPABILITY & DATA ASSETS: Innovated / launched new propositions around Single Customer View (SCV), Identity Protection & Verification, Digital Subscription Services and Marketing Segmentation products derived from profiling mail traffic data of 56M UK adults. Leveraged (commercialised) all existing data assets, including building a core data platform, data standardisation, resilient GDPR / data control environment, location mapping data and M&A evaluations (30+ projects). Re-worked existing data products (revenue streams).DATA TRANSFORMATION PROGRAMME: Strategic, leadership and technical oversight. Worked with key vendor partners, consultants and technical / analytics teams (20+ people) on technology selection / solutions development, including embedding embedded AI (Artificial Intelligence) and ML (Machine Learning) solutions.PROGRAMME MANAGEMENT: Led Programme Managers on budgets, key deliverables, proof of concepts, QA / testing protocols and agile delivery capability. Leveraged latest technology from existing vendors and worked closely with Legal & Regulatory Teams to embed a fully GDPR compliant and customer focused data.

Led extensive strategic, commercial, marketing and operational review to define a future business strategy roadmap for the Data Services Division. Defined data management strategy, restructured division and created a solid platform to operate the core business. Transformed mindset for using data and technology as an asset to drive future growth.

Group Data & Operational Delivery Director for a European Marketing Services & Media Company (Division of Royal Wegener, Netherlands); Led Group Data Strategy to help restore profitable growth for a £multi-million UK business (£30M UK turnover). Re-positioned Division away from an over-reliance on selling leads in a declining market to generating higher-value client solutions.GROUP DATA STRATEGY: UK Board Member and held several key leadership positions. Gained senior leadership buy-in to deliver Data Model & Strategy, UK Technical Roadmap and new revenue streams. Spearheaded (innovated) a new solution as one of the first companies to use automated data tools for extracting data to create high-quality optimised core leads for clients. CULTURAL MINDSET CHANGE: Transformed cultural mindset, ways of working and technology capability for building highly targeted client leads from billions of data transactions. Led big data model and technical / operational delivery of enhanced data products.DATA PRODUCTION PLATFORM: Led technical delivery oversight of a new data production platform (IBM Data Stage; Oracle). Built a Single Customer View (SCV) of UK adults, consolidated 200+ data sources and reduced data production times from 3 days to 3 hours.TECHNOLOGY & VENDOR SELECTION: Led vendor selection to embed new high-performance (best-in-class) solutions, plus led ICT Centralisation Programme (15 countries), IT / data centre migration, outsourcing and introduced CRM, campaign management and data tools (i.e. Smart Focus Viper). Built a diverse international multi-disciplinary team to implement resilient data / technical solutions.

DATA QUALITY STRATEGY: Led Data Quality Strategy, Single Customer View, capability and proposition for a best-in-class revenue generating B2B customer suppression product. Fully scoped, designed, planned and delivered a technically challenging initiative. Launched new Data Services division, building suite of Data Quality solutions for clientsB2B DATA PROPOSITIONS: Led integrated sales, marketing, business development and launch strategies to exploit B2B opportunities (4 million UK businesses). Created reference data set, data logic tools and matching database records for selling consumer data, including single customer view of all UK companies and all technical, operational and data governance processes.

Ness Ziona, Il

MANAGING DIRECTOR ROLE: Headhunted to lead and launch the Marketing Information Division. Firmly established reputation as a leading B2B consultancy innovating best-in-class high-performance business marketing data and relational database solutions.GROWTH PLATFORM: Transitioned start-up business into a rapid growth platform. Led sustained (profitable) high double-digit growth in a fast-moving environment. Developed / launched a portfolio of B2B data products for building quality assured lists of key B2B contacts for the top 100,000 companies, including all data, technical and operational processes (capability).DATA PROPOSITIONS: Developed revenue generating propositions, created new data revenue streams and successfully repositioned the business as a value-added Data Management Consultancy (i.e. a leading B2B CRM & Database Solutions Provider).INDUSTRY RECOGNITION & AWARDS: Built a strong brand, achieved wider data industry recognition (won prestigious awards), launched the UK data industry’s first interactive website and attained the first ever ABC Business List Audit for list quality assurance.

Manager | Centaur Direct MarketingPrecision Marketing Assistant Advertising Manager | Centaur PublishingCreative Review Advertising Sales | Centaur PublishingAdvertising Sales Executive | Reach Communications

Executive Leadership Development Programme, Business Leadership

Bsc (Hons), Biochemistry

Education record