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@todaytix.com
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Tony Lance is listed as President at Insight Tix, based in New York, United States. AeroLeads shows a work email signal at todaytix.com and a matched LinkedIn profile for Tony Lance.
Tony Lance previously worked as Director Of Ticketing at Hamilton and Manager - Revenue and Ticketing at Hamilton.
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I have been working in commercial and non-profit arts marketing in New York City for the last 17 years. Additionally, I have worked with organizations across the country to increase their revenue, grow attendance, and have a better understanding of their customers’ behavior through data-driven research and analysis. Non profit clients include Second Stage Theater, Playwrights Horizons, Victory Gardens Theater, Lyric Opera of Chicago, New York Philharmonic, Sundance Institute, Straz Center, and Navy Pier.Before my time as a consultant, I worked at Dodger Properties on the marketing team for Jersey Boys on Broadway and across the globe. I was also part of the team that brought Matilda the Musical from London to Broadway. Following my passion for non-profit theatrical marketing, I managed single ticket and subscription sales and marketing initiatives for three seasons at Manhattan Theatre Club on and off-Broadway. While there, I worked on such productions as Constellations with Jake Gyllenhaal and Ruth Wilson, Fool For Love with Sam Rockwell and Nina Arianda, Steppenwolf’s Airline Highway, Prodigal Son with Timothée Chalamet and Robert Sean Leonard, and developed the first-ever Broadway mobile rush with TodayTix for the sold out hit Heisenberg with Mary-Louise Parker. I remain a champion for accessible, mission-driven arts organizations while ensuring ticketing and revenue initiatives stay competitive in a commercial marketplace. I have spoken on the topics of pricing and marketing for the arts in various forums, including lectures at Columbia University in New York City, panel appearances with Logitix at the Tessitura Learning & Community Conference (TLCC), and delivering a keynote for the Australian Council on the Arts in Sydney. I have served on the board of directors for the Catskill Art Society in Livingston Manor, New York where I am currently renovating a 1921 farmhouse and raising 8 chickens.
Listed skills include Social Media Marketing, Digital Marketing, Facebook, Integrated Marketing, and 13 others.
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New York, New York, United States
Insight Tix provides a full suite of consultation and direction for sales and pricing strategy of Broadway and Touring Broadway productions. Shows include: Hamilton, Sweeney Todd, MJ the musical, Six, The Who's Tommy, Harry Potter and the Cursed Child, Tammy Faye, and The Queen of Versailles.
Greater New York City Area
Management of all ticketing strategy for Hamilton Broadway, 3 touring companies, and extended engagements in San Francisco, Chicago, and LA.
Greater New York City Area
Arts Marketing Consultant - collaborating with non-profit arts organizations across the country to increase their revenue, grow attendance, and have a better understanding of their customers’ behavior through data-driven research and analysis. These diverse clients include Second Stage Theater (NYC), Playwrights Horizons (NYC), Victory Gardens Theater (Chicago), Lyric Opera of Chicago, New York Philharmonic, Sundance Institute (Park City), Straz Center (Tampa), Navy Pier (Chicago), Chicago Symphony Orchestra, and many others of varying disciplines and sizes.
New York, New York
Planning and execution of concerts, plays and readings...as well as online marketing and audience engagement.
Greater New York City Area, Boston, Chicago, Seattle
Partnership and promotional highlights include:• PigPen Theatre Co.'s "The Hunter and The Bear" mobile lottery with Writers Theatre in Chicago• Christopher Wheeldon's "Nutcracker" mobile lottery with The Joffrey Ballet • "Here Lies Love" mobile lottery with Seattle Rep• "Dreamgirls" mobile lottery with Village Theatre in Seattle• Season-long mobile lottery for all productions at The 5th Avenue Theatre including "Fun Home," Disney's "The Little Mermaid," and "Romy and Michele's High School Reunion - The Musical"• "The Scottsboro Boys" mobile rush with SpeakEasy Stage Co in Boston• First Access lottery for free opening night tickets to A.R.T.'s Oberon productionsAs well as additional partnerships with Huntington Theatre Company, Lyric Stage Co., Steppenwolf, Chicago Shakespeare Theatre, Lyric Opera of Chicago, Lookingglass Theatre Company, Victory Gardens Theater, Marriott Theatre in Lincolnshire, Seattle Children's Theatre, Boston Children's Theatre, The 5th Avenue Theatre, ACT - A Contemporary Theatre, The Dinner Detective, "Spamilton" in Chicago, and The Can Can Cabaret in Seattle.
• Manager of all sales and promotions for one Broadway and two off-Broadway theatres – performing sales analysis and recommendations for prices and discounts, while also serving as the manager for all group sales. • Oversee all marketing partnerships with area businesses, concierges and group sales agents. Created the marketing partnership with TodayTix, launching the first-ever Broadway and off-Broadway digital Rush, directly resulting in an increase in sales in all 3 theatres.• Advertising strategy, creative direction and placement for all print materials and interactive media, including direct mail postcards, flyers and email blasts (media plan management) as well as Awards Season promotion management. • Collaborating with press office (Boneau/Bryan-Brown) and advertising agencies (SpotCo, Serino/Coyne and AKA NYC/London).• Select Broadway and off-Broadway credits: Constellations (with Jake Gyllenhaal and Ruth Wilson), Airline Highway, Fool For Love (with Nina Arianda and Sam Rockwell), The Father (with Frank Langella), Prodigal Son (with Timothée Chalamet), Ripcord (with Marylouise Burke, Holland Taylor, and Rachel Dratch), Heisenberg (with Mary-Louise Parker), Jitney, Vietgone and Incognito (with Charlie Cox).
Greater New York City Area
Brand management and marketing of Get Services, a membership-based concierge company primarily focused on the theatrical community. Select personal assistant clients include: F. Murray Abraham, Ewan McGregor, Audra McDonald, Marin Mazzie, Lucie Arnaz, Annie Potts, John Cullum, and Megan Mullally.
New York, New York
Marketing department coordination, project management, general assistance
Marketing department coordination, project management, general assistance
Manage the store from the front, executing management as directed by district and store managers.
Quick answers generated from the profile data available on this page.
Tony Lance works for Insight Tix.
Tony Lance is listed as President at Insight Tix.
AeroLeads has found 1 work email signal at @todaytix.com for Tony Lance at Insight Tix.
Tony Lance is based in New York, United States while working with Insight Tix.
Tony Lance has worked for Insight Tix, Hamilton, Jca, Essential Theatre Group, and Todaytix.
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Tony Lance is listed with skills including Social Media Marketing, Digital Marketing, Facebook, Integrated Marketing, Entertainment, Event Management, Social Media, and Event Planning.
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