Multimedia studio practice. Art & brand collaborations. Collaborations include: Captain Fin, Billabong, Plan B Skateboards, Nixon, and The Girl Skateboard Co.

Oversaw every creative and design touchpoint across all media and product channels for both Serengeti Eyewear and SPY Optic.• Led a multidisciplinary team of four in-house designers and a large network of external design contractors, videographers and photographers• Spearheaded the ideation and execution of creative concepts across all digital and print media activations• Established cross-functional creative processes to bridge the needs for product teams, go-to-market managers and sales reps• Executed the comprehensive redesign of visual and marketing strategies for two brands in the portfolio

Joined the company as part of strategic push to evolve the brand’s 20 year history by spearheading a rebrand across key creative and marketing channels.• Co-conceptualized and executed the award-winning “SEE HAPPY” marketing campaign, garnering nation-wide media attention• Collaborated closely with the brand marketing leadership to customize a 360° launch campaign for 5 categories, resulting in annual revenue growth from $37.8M to $42.3M• Directed the visual concepts and identity execution for the brand’s inaugural ventures into consumer electronics and travel accessories• Implemented content creation budget strategies on a quarterly and annual basis. Leveraged key partnerships to reduce op-ex spend

Successfully oversaw the conceptual and visual development of all consumer-facing touch points across print, digital, retail and event marketing.• Directed and executed over 150 unique ad and campaign concepts• Led a team of 5 in-house designers and over 15 photography and video contractors. • Directed advertising concepts for seven sports and lifestyle categories. Collaborated closely with brand founder Ken Block on advertising strategies, consumer engagement, and brand ethos• Mentored entry-level designers and interns

Responsible for a wide array of design initiatives including illustration, typography, photo editing, graphic design, website design and copywriting.• Quickly advanced from entry-level graphic designer to Senior Graphic Designer, and ultimately promoted to Art Director• Responsible for ideation and design for board graphics, apparel graphics, catalogue production, photo editing, and POS materials• Collaborated with company founders to uphold and advance brand values across all consumer-facing visual communication• Created over 350 unique board graphics, many of which have become coveted collectors items