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24 years of experience in email marketing. Co-author of 'The Big Book of Email Marketing'.17 years experience in the Financial Services sector.40+ years experience in Sales & Marketing (29 in Digital Marketing).Specialties: Email marketing and communications strategy, campaign analysis, testing programmes, email delivery, subscriber retention, mobile email optimisation, email campaign development and deployment, email automation, email ecommerce.@EmailBloke
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Chief Operating OfficerThe Email Factory Nov 2022 - PresentEdinburgh , GbThe Email Factory was launched to make email marketing easy, fast and cost effective.Many SMEs face skill and cost barriers to entry. You’re great at what you do, but this added element of design, coding or even deployment is often a step too far or an afterthought.Even if you master design, coding, working with a WYSIWYG email builder and setting up the email to send, the truth is you’re better at your job than you are at ours. If we can make our element cost less or similar than you can, outsourcing to us is a no brainer.We have experience using any number of different email services, all the major email platforms and ISPs.
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Chief Operating OfficerDisplay Block Jan 2014 - PresentLondon, GbWe are everything email. Our talents lie in understanding, influencing and gaining positive, usable results from persuasive email marketing campaigns. display block are system agnostic and non-industry specific so whatever your email requirements, we can help you. We know that every business is unique, so our email solutions are designed to suit your requirements. Our services include:- Strategic consultancy- Email automation- Responsive email design- HTML optimised for email- Landing pages- Campaign management- Data analysis and profiling- Reporting and analytics -
Chief Operating OfficerInbox Warriors Aug 2007 - PresentBurnham, Berkshire, Gbwww.inboxwarriors.comThe email marketing landscape is constantly changing. Webmail operators control the inboxes of people we, as marketers, want to communicate with. Email for mobile devices and user engagement are the biggest challenges email marketers face. We need to constantly review the way we send email to our customers and prospects. Email is about building relationships with people by sending relevant and timely content. It is critical to understand how people interact with brands and content as well as how Webmail operators filter the messages we send. At Inbox Warriors we work with our clients to get the most out of their email marketing, consistently achieving deliverability rates above 98% and increasing online revenue.Inbox Warriors Ltd was founded in August 2007 and is jointly owned by Mike Parry and Tony Macpherson -
Head Of Client ServicesIpt Ltd Aug 2002 - Aug 2007Watford, Hertfordshire, GbManaged key clients and the account management team of IPTs email broadcasting and consulting division - EmailBureau, built and managed the Account Management team responsible for annual revenues in excess of £1.2m - delivering over 1,000 campaigns and 140 million emails per month for 120 clients. Speaker at trade shows and national seminars on email marketing and deliverability. Hosted workshops attended by Blue Chip companies on how to maximise email marketing activity. -
Business Development DirectorE2 Communications Apr 2001 - May 2002e2 Communications were the first ASP email solution to be made available in the UK in 1999. Responsible for the formation and business development of an email services division for the Financial Services sector.
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Senior Consultant, Web SolutionsInteractive Investor International Oct 1996 - Apr 2001Consultant to financial services companies - primarily operating in the fund management and insurance fields - on building, deploying and maintaining corporate websites - many with transactional systems. Scoped, sold and project managed the delivery of the UKs first online ISA transaction system for M&G in 1999. Other clients included: Standard Life, Gartmore, SG Asset management, Jupiter, Legal & General, Norwich Union.
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Sales Manager - Internet DivisionHemmington Scott Oct 1992 - Sep 1996Managed the sales team for the companys main product 'The Hambro Company Guide' to Finance Directors of the FTSE 100 and 250 companies, taking the proposition online in 1995. Selling the internet back then was quite a challenge. The words "it'll never take off" and "passing fad" were heard quite a bit!
Tony Macpherson Skills
Tony Macpherson Education Details
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Pimlico SchoolSport -
None Worth Mentioning
Frequently Asked Questions about Tony Macpherson
What company does Tony Macpherson work for?
Tony Macpherson works for The Email Factory
What is Tony Macpherson's role at the current company?
Tony Macpherson's current role is Just a bloke who does email marketing.
What is Tony Macpherson's email address?
Tony Macpherson's email address is tm****@****s.co.uk
What is Tony Macpherson's direct phone number?
Tony Macpherson's direct phone number is +4420897*****
What schools did Tony Macpherson attend?
Tony Macpherson attended Pimlico School, None Worth Mentioning.
What are some of Tony Macpherson's interests?
Tony Macpherson has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Tony Macpherson known for?
Tony Macpherson has skills like Email Marketing, Digital Marketing, E Commerce, Online Marketing, Online Advertising, Mobile Marketing, Customer Acquisition, Direct Marketing, Digital Strategy, Strategy, Database Marketing, Lead Generation.
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