Tony Maiore Email & Phone Number

Highland Park, Il, Us

Greater Chicago Area

Greater Chicago Area

In a “Seller/Doer” model, manage $2M in business with pharmaceutical and medical device companies. Provide clients with promotional medical education and primary market research. Delivered over 150 Peer to Peer programs allowing our clients to fully leverage KOL relationships by promoting their clinical solutions and/or supporting them in expanding their understanding of customers' needs. Specific activities have included:Identifying Key Opinion Leaders for clients,Moderating panels and roundtables,Creating materials to be used by Key Opinion Leaders for sponsored activities,Gaining Legal/Regulatory/Medical approval for promotional medical education material,Organizing Peer to Peer Promotional programs at meetings and congresses andGathering data for and creating necessary compliance reporting.

Lincollnshire, Il

The ACA mandate of full reimbursement for breast pumps created a new channel for breast pump manufacturers. Ameda needed assistance with how to best navigate this channel. Deliverables for the project included educational clinical messaging, channel optimization strategy and a field sales toolkit.

Round Lake, Il

Developed strategy and messaging for the $350 million of non-hospital business in the United States. Segmented market and directed investment based on potential. Identification of the most distressed market segments enabled discrete analysis and focused programs. In one case, pricing adjustments alone reversed one customer from declining revenue to 10% growth at better than average margins.

Round Lake, Il

Core team leader for the Next Generation Infusion Pump. As the sole owner of all marketing team deliverables, designed a new to Baxter Voice of Customer process. Received approval and funding for a $750K effort that utilized observational, qualitative and quantitative research to deliver verifiable and quantifiable user needs. Led a House of Quality effort that allowed engineering to create product requirements that were fully traced back to user needs. Turned needs and requirements into the commercial and strategic marketing plan for Next Gen LVP.

Greater Pittsburgh Area

Developed commercial and clinical strategy for the $300 million CT injector business. Launched product extension, achieving a 43% attachment rate after first year. Directed three Regional Marketing Managers and two Product Managers. Primary responsibility and budgetary ownership for booth and related activities at RSNA, the largest global Radiological Congress.

Master Of Business Administration (Mba), Marketing And Strategy

Mpia, International Relations And Affairs