Tony Mcdaniel Email & Phone Number

Birmingham, Alabama Area

• Collaborated with operations teams to design and deploy marketing strategies and promotional campaigns, which led to company-leading sales and profit growth across a multi-state retail network.
• Developed innovative sales initiatives focusing on daypart expansion, academic marketing, and pricing strategies, leading to increased check values and transaction volume.
• Refined competitive positioning and merchandising tactics, contributing to consistent growth in comparable sales.
• Successfully grew B2B sales within the education and business sectors, achieving double-digit annual sales growth.

Montgomery, Alabama Area

• Developed B2B brand engagement and advertiser acquisition strategies, integrating new portfolio channels that expanded reach across digital, social, and print media.
• Utilized market research to execute B2C initiatives, resulting in a 9% increase in subscriptions and a 12% uptick in rack sales, bolstering reader engagement and loyalty.
• Drove revenue enhancement, achieving over $200K in growth by creating and managing events that elevated brand visibility and provided advertisers with opportunities to broaden their market presence.

Alabama

• Developed and implemented comprehensive marketing strategies for various restaurant and retail brands, resulting in the growth of daypart programs, and enhanced B2B and B2C sales initiatives through a mix of digital.
• Directed a major brand transition from print to digital, overseeing a complete website overhaul and the introduction of loyalty and text communication programs, thereby enhancing customer engagement and service.
• Executed targeted marketing and merchandising initiatives for big box retailers and dollar stores, leading to improved operational efficiencies and strategic positioning in competitive markets.

• Overhauled and optimized every brand touchpoint including TV and radio advertising, website, merchandising programs, and on-line store offerings making them more impactful, appealing, and differentiated which reversed.
• Collaborated with operations to introduce exciting new products and retire older offerings while simultaneously completing an overhaul of the entire menu which led to more variety, expanded consumer appeal, and grew.
• Developed an on-going research modality which measured vital brand metrics as well as that of the competition. Used qualitative and quantitative findings to drive marketing strategy.