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Proven marketing and sales professional with over 15 years of enterprise sales and account management experience within agencies and technology start-ups.
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Vp, Global Strategic AccountsBraze Feb 2022 - PresentNew York, New York, Us -
Vp, Strategic AccountsBraze Jan 2021 - Feb 2022New York, New York, Us -
Senior Director, Strategic AccountsBraze Sep 2020 - Jan 2021New York, New York, Us -
Director, Enterprise Sales & Strategic AccountsBraze Feb 2019 - Sep 2020New York, New York, UsBraze is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Braze, the world's largest enterprise and digital-first brands in dozens of countries on six continents seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. Braze has been named a Digiday Signal Award Finalist for Best Marketing Automation Platform, a VentureBeat Omnichannel MMA “Best Bet,” and was selected by Forbes as a Cloud100 Rising Star. Learn more at braze.com. -
Strategic Account ExecutiveBraze Mar 2016 - Jan 2019New York, New York, Us -
Senior Director, Enterprise SalesSocialchorus Jun 2014 - Mar 2016San Francisco, Ca, UsManaged team focused on new business. Understand business needs of potential customers and develop employee engagement plans to support. Identify, manage and onboard strategic enterprise customers. Customers: AB InBev, Boeing, Purina, Target, Fossil, 3M, Abbott, Pepsico, HP, ConAgra Foods.SocialChorus® enables all employees and brand ambassadors to consume, share and create branded content generating new awareness, engagement and sales for brands. -
Senior Director, Customer Success & StrategySocialchorus Apr 2013 - Jun 2014San Francisco, Ca, UsManaged and grew Customer Success team.Assigned Customer Success Managers and supported onboarding process for all strategic accounts.Developed and presented implementation strategies to leverage advocate marketing to support key communications and marketing goals.Ongoing support, strategy and relationship building with key accounts. -
Senior Director, Brand DevelopmentMry Jan 2011 - Apr 2013New York, Ny, UsEstablished MRY presence in San Francisco, led new business efforts, staffed and managed account teams for new clients. Clients: Adobe, Google, PayPal, PlayStation, Samsung, Microsoft, Ubisoft, Clorox.In 2011, Crain's New York Business and Advertising Age named MRY as #2 of its Top 10 "Best Places to Work." In past years MRY has been recognized as "Social Media Agency of the Year" by Mashable's Open WebAwards, and ranked among Fast Company's "Most Innovative Companies in Advertising and Marketing" in the world. -
Managing DirectorHadley Media Sep 2003 - Jan 2011UsBuilt San Francisco office and grew to team of 16, managing all aspects of GTM organization (pre and post sales). Clients: FX Networks, FOX Broadcasting, Cirque du Soleil, Game Show Network, Lionsgate, truTV, Odwalla, Cartoon Network, NAVY, Food Network, Ubisoft, NBC Universal, Scion, TiVo.Managed three award-winning campaigns: FX nip/tuck Office Pop-Up 2008, FX nip/tuck ‘Timeless Beauties’ Installation 2009, Ubisoft Rabbids ‘Pile’ Installation E3 2009.Established key agency relationships with Deutsch, Initiative, Media Storm, KSM, Outdoor Services, Chocolate Communications, Glass McClure. -
DirectorHadley Media Aug 2002 - Aug 2003UsHired to develop engagement marketing unit of Hadley Media. Expand the footprint of capabilities.Managed engagement marketing activations for Virgin Megastore, Princeton Review, Monster.com, Nestle, FOX. -
Regional Marketing ManagerSteamtunnels Sep 1999 - May 2002One of the first six employees hired to market website and build distribution of Steamtunnels magazine.Established relationships with top college newspapers, securing exclusive distribution of Steamtunnels magazine. Grew Steamtunnels magazine into powerhouse college publication with 2.5 million circulation on over 280 college campuses. Worked with local advertisers and campus marketing managers to create a Steamtunnels.net local portal supporting the magazine and creating a 360-degree offering for advertisers. Helped develop an integrated on-campus marketing model leveraged by JobTRAK (Monster.com), Red Bull and New Internet Company (Oracle).Assisted Steamtunnels national advertising team to create unique, all-encompassing marketing campaigns leveraging all Steamtunnels channels for brands looking to reach the college demographic.
Tony Mcroberts Skills
Tony Mcroberts Education Details
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Michigan State UniversityMarketing
Frequently Asked Questions about Tony Mcroberts
What company does Tony Mcroberts work for?
Tony Mcroberts works for Braze
What is Tony Mcroberts's role at the current company?
Tony Mcroberts's current role is VP, Global Strategic Accounts at Braze.
What is Tony Mcroberts's email address?
Tony Mcroberts's email address is to****@****dia.com
What is Tony Mcroberts's direct phone number?
Tony Mcroberts's direct phone number is +191753*****
What schools did Tony Mcroberts attend?
Tony Mcroberts attended Michigan State University.
What skills is Tony Mcroberts known for?
Tony Mcroberts has skills like Social Media Marketing, Integrated Marketing, Social Media, Digital Marketing, Marketing Strategy, Account Management, Social Marketing, Software As A Service, Enterprise Software, Enterprise Technology Sales.
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