Within the home improvement industry, Prime-Line Products is known as the top supplier of window and door replacement hardware (as well as adjacent categories) for residential, commercial, and industrial markets. As Vice President of Ecommerce, Marketing & Customer Experience, I take a great deal of pride in collaborating with my talented teams of professionals to drive and execute B2B and B2C marketing and ecommerce strategy on a global scale.I joined Prime-Line Products with the challenge of revamping all online aspects of the business and over the last 7 years have served as a Digital/eCommerce subject matter expert, thought leader, and cross-functional stakeholder on all things DTC/digital.MY TRADEMARKS:I work hard and approach challenges as opportunities with an open mind. And I deliver – optimized ecommerce capabilities, improved customer experience, and omnichannel marketing strategies that drive growth and eliminate channel conflict. HOW I ACCOMPLISH GOALS:Building relationships at every level of the organization … collaborating with colleagues … establishing clear objectives and milestones … and solving problems. I value people and as a result can work effectively with various types of people, bring them together, and achieve goals. I’ve developed best-in-class marketing teams – training, mentoring, and empowering individuals to attain greater productivity and performance.Customer demographics and behaviors are changing rapidly; consequently, the home improvement market is evolving. It is imperative that we in the industry have a strong understanding of our customers, their pain points, and preferences. I’m passionate in my desire to continue being a part of the marketing + customer experience + ecommerce evolution and welcome the opportunity to connect and collaborate with like-minded professionals.