I am Antonio Mendoza, a passionate character licensing expert with over 16 years of experience in the industry. As the founder and owner of LicensingMX (the only Spanish-language licensing website) I have dedicated my career to helping individuals to maximize the value of their characters and intellectual properties.Currently, I am a Startup Advisor at Creativa GDL, a mexican government program designed to accelerate the growth of creative companies all over latin america. My role includes advising startups on market strategies, branding, and business development, contributing to the success of various emerging businesses for the past 3 years.I have had the privilege of working at five prestigious marketing and advertising agencies in Mexico, Guadalajara, and Monterrey, where I have led campaigns and projects for high-profile brands, achieving exceptional results.I reside in the Bay Area in Northern California, from where I continue to collaborate with international clients and projects, bringing my knowledge and experience to drive growth and innovation in the licensing and marketing sectors.