Tony Moses Email & Phone Number

Cranbury, New Jersey, Us

Oak Forest, Il, Us

Eyecheck LLC is focused on the manufacture and sale of natural solutions for eye nutrition. Our mission is fourfold:*To provide patients and physicians with a clinical management program to facilitate coordination of eye care between patients and their health care providers.*To improve patient outcomes – growing evidence shows that patients taking an active role in managing their condition - such as regular self-monitoring and modifying lifestyle choices - experience improved health outcomes *To enable physicians to monitor patients remotely, facilitating improved collaboration, compliance and ease of care.*To help people with Macular Degeneration take a preventative role in managing their disease – including taking a potent dietary supplement, Macutene Protect, & monitor their eye wellness remotely based on the AREDS II clinical guidelines.

Market research, clinical study development and early market access consulting services offered for biotechnology, medical device startups focused in the eyecare industry.

Newark, Ca, Us

Us

Developed the strategic business plan for the organization Actively participated in 6 rounds of funding that raised a total of $110MDeveloped and currently managing the company’s global reimbursement strategy to ensure a successful global launch of the company’s first commercial productOrchestrating all marketing and sales activity world-wideManaging the development of all scientific papers Driving physician podium presentations of clinical data throughout the worldDirecting public relations program through media outreach as well as through patient advocacy groups, physician groups, and news printDeveloping all educational, promotional, and training material being utilized in the marketplace todayMajor Accomplishments:Initiated the company’s first-ever Phase III clinical study in 2006Created the organization’s initial Data Safety Monitoring Committee, MedicalAdvisory Board and Strategic Advisory BoardGuided the company’s successful pursuit of a reimbursement code through the AMA, receiving our code in 2008Led the development of the company’s first commercial product – VIDION® ANV® Therapy SystemSuccessfully launched a market penetration strategy for VIDION inEurope. VIDION is currently being utilized in 5 marketsPersonally trained 4 direct reports, 3 field consultants and numerous distributors and physicians on the utilization of VIDION in the surgical arenaElevated the public awareness of NeoVista and its breakthrough technology from one of being barely known to now being top of mindwithin the world-wide ophthalmic communityDrafted the content and engineered the design of the initial Company website and now developing the second phase of the initial site

Jena, De

Assumed strategic global marketing responsibility for product lines exceeding $150M in revenues Managed the tactical activity and strategic direction of 6 product managers in US and Germany Major Accomplishments:Developed the first ever strategic plan for the retina business group that serves as a guidance documentGuided the launch of 4 new products over the course of 16 months of employmentDrafted the customer requirements documentation for the Cirrus spectral domain OCT product platformLead the marketing efforts for this breakthrough technology, which achieved first year revenue in excess of $100MManaged the introduction of groundbreaking technology to diagnose early stages of Macular Degeneration

Mountain View, California, Us

Global responsibility for strategic and tactical marketing, planning, and budgeting within the areas of product design and development, positioning, promotion, and government reimbursementManaging staff consisting of Clinical Education, Product Management, Marketing Management, Marketing Communications, Training and Market ResearchMajor Accomplishments:Re-engineered Marketing Department to meet the needs and demands of our internal and external Customer baseDirected successful launch of the current laser product platform, IQ, which generated $1M to the revenue line within the first year of introductionLed successful disposable line extension strategy Designed new ad campaign to complement our core product strengthsManaged successful project to re-design all product manuals to conform to new ISO regulationsDrove reimbursement campaign to obtain local CMD support for a break- through therapy for age-related macular degeneration