Tony Obregon Email & Phone Number

San Diego, CA, US

I am currently on sabbatical to recharge and live life. Time is a luxury and I feel fortunate to have so much of it right now to spend time with loved ones, volunteer in my community and work on personal projects and hobbies. As I continue to explore, learn and grow, I also look ahead to future opportunities where I can make a meaningful impact. Please.

• Managed the entire content production engine promoting the company’s generative AI and cybersecurity offerings with over 575 assets produced and published in 2023.
• Harnessed the power of AI tools such as Apollo, Jasper, ChatGPT, MidJourney, and Summarize to automate tasks, enhance productivity and create engaging content for marketing.
• Provided editorial and design guidance for all external content including technical datasheets, targeted email campaigns, sales decks, whitepapers, and more to inform clients, influence prospects and enable sales teams.
• Collaborated with SMEs on industry thought leadership content published in the media and on the corporate blog to build credibility with target audiences.
• Oversaw global B2B social media activity to increase community growth, engagement and brand awareness resulting in over 50% increase in LinkedIn followers within 8 months.
• Led corporate website strategy to increase website traffic that included a migration from Drupal to WordPress, SEO implementation, competitor tracking, and the development of a roadmap of key initiatives.

San Diego

• Hired as the company’s first leader to spearhead social media marketing operations across 20+ countries and develop marketing strategy, organizational development, resource planning, process improvement, etc.
• Oversaw strategy and execution of global marketing campaigns across the organization supervising a dedicated social media team and partnering with multiple cross-functional teams
• Managed operations of $1M+ in social advertising budget leveraging innovative growth marketing strategies to increase new business leads
• Grew 100+ branded accounts across Facebook, Instagram, LinkedIn, Twitter and YouTube by implementing digital marketing best practices and techniques to sustain 20% organic community growth YoY
• Led flawless execution of the editorial and publishing process for our flagship technology blogs spotlighting innovative solutions that attracted over 1.5M visitors (I designed the UX template of the corporate blogging.
• Created employee policies and procedures and developed training curriculum, resource materials, security protocols and governance standards that resulted in 500% increase of employee engagement

San Francisco Bay Area

I launched my own consultancy that provided strategic digital marketing services to small and medium business owners who wanted to expand their online footprint and grow their business. Client roster spanned various industries including fashion retail, consumer technology, and the nonprofit sector.

San Francisco Bay Area

Conceptualized and managed comprehensive social media programs designed to build brand loyalty, increase customer advocacy, drive lead generation and exceed client satisfaction. Provided program recommendations and client counsel for global brands and Fortune 500 companies including HP, Landor, McKesson, Panasonic, SanDisk, Seagate, Toms of Maine and Young.

Computer Programming, Economics, English And Psychology

Continued education with "Organizational Leadership" business courses in 2011

Executive Leadership Training

Exclusive Leadership Training: Orchestrating Client Value Workshop (for senior management within the WPP network