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Technology Business, Marketing, and Business Development Leader I have 25 years of leadership experience in business general management, marketing and business development leadership roles at technology, consumer internet, e-commerce, and SaaS companies.I have had many roles as a business development and marketing leader. I have developed strategic partnerships and developed many marketing programs and channels to drive sales, growth, revenue, and awareness. I have launched many products with GTM programs and often managed customer acquisition, customer engagement and repeat sales. I have led the strategic planning process in my roles and established analytics and fact-based decision-making processes to drive high-ROI programs.My marketing experiences include two CMO roles, an SVP of Business Development role, and several Business Development and Marketing Vice President and Director roles. I have had key business development and marketing leadership roles in SaaS software, consumer internet, and e-commerce companies and achieved great results in each. I have extensive experience as a senior executive and team leader and have managed many teams - both large and small.Experience:• Business Development• Marketing• Team Leader• P&L Management• General Management• E-commerce• Customer Acquisition• Customer Engagement• Customer Retention• CRM• SaaS• Digital Media• Partnership Management• Group Management• Strategic Marketing• Internet Marketing• Brand Marketing• Marketing Channel Development• Website Development• Website Optimization• International Business Management• Strategic Planning• Sales Management• ROI-based Program DevelopmentI have created over 100 strategic partnerships as a senior business development leader.I developed the first enterprise-level paid search (Search Engine Marketing / SEM) and natural search (Search Engine Optimization / SEO) programs as a marketing leader at eBay.I managed all revenue-producing marketing programs as a senior marketing leader at Shutterfly and drove 35% YoY growth.Contact me at: tonypecora@yahoo.com or (408)483-8642.
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Chief Of StaffVectaraCalifornia, United States
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Chief Of StaffVectara Apr 2023 - PresentPalo Alto, Ca, UsVectara provides a Trusted Generative AI platform. The platform allows organizations to rapidly create a ChatGPT-like experience (an AI assistant) which is grounded in the data, documents, and knowledge that they have. Our serverless RAG-as-a-Service also solves critical problems required for enterprise adoption, namely: reduces hallucination, provides explainability / provenance, enforces access control, allows for real-time updatability of the knowledge, and mitigates intellectual property / bias concerns from large language models -
Marketing ConsultantVectara May 2022 - Mar 2023Palo Alto, Ca, Us
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Independent ConsultantInternet And Software Industries Jan 2022 - Apr 2022
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Executive Vice President Of MarketingDispatchtrack Oct 2020 - Jan 2022Campbell, California, UsDispatchTrack is a software solution used to manage and optimize last mile delivery. Responsible for marketing and business development. -
Vice President Of Business DevelopmentNtent Jan 2016 - Oct 2020NTENT is a SaaS-based, AI-enabled search and voice technologies company. Responsible for business development and strategic partner acquisition and engagement in the U.S. • Developed 15 strategic partnerships with large internet and telecom companies and many smaller partnerships to provide SaaS-based software solutions to them • Created strategic partnerships with Microsoft, Yahoo, Mozilla, AT&T, Charter Communications, ServiceNow, and Home Depot; drove significant revenue streams • Performed market analysis and partnership modeling to target high-potential partners and forecast the benefits of partnerships.
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Chief Marketing OfficerSelectquote Insurance Services Feb 2014 - Dec 2015Overland Park, Kansas, UsResponsible for all marketing programs and brand development; managed customer acquisition, customer engagement and retention, eCommerce, creative development, analytics, and channel development to include paid search, SEO, online media, affiliates programs, social media; email, direct mail, TV, and radio • Drove revenues of $110 million per year • Built a 40-person Marketing Team with many functions; managed a budget of $35 million • Increased ROI of TV and radio advertising programs by 34% • Expanded online advertising programs, evolved them to an ROI / profit-based model, and increased profits by 15% • Created desktop, tablet, and smartphone versions of the web site to improve consumer engagement and conducted A/B and multivariate testing to improve conversion rates -
Vice President Of Customer AcquisitionShutterfly Jan 2012 - Feb 2014San Jose, Ca, UsResponsible for customer acquisition for the Shutterfly, Tiny Prints, Wedding Paper Divas, and Treat brands; built and managed marketing channels to include paid search, SEO, online media, affiliates programs, partner marketing, and social media • Drove $388 million in revenue in 2012, growth of 36% • Managed a budget of $60 million and drove high growth with a positive ROI in every marketing channel • Acquired 2.9 million new customers for the Shutterfly brand in 2012, growth of 31%; • Developed an ROI model to enable budget and spending decisions and developed a customer model to manage new and existing customers and establish goals to deliver revenue targets -
Vice President Of Customer MarketingShutterfly Jul 2010 - Jan 2012San Jose, Ca, UsResponsible for customer acquisition, customer retention (CRM), e-commerce, pricing and promotions, and site merchandising • Attained $360 million in revenue over 2011, 25% YoY growth • Built and trained a highly-skilled Customer Marketing Team of 35 marketers in 10 functions • Implemented new CRM platforms to include Responsys and Unica to engage with 10 million customers to drive repeat purchases • Replaced the e-commerce platform to include store and shopping cart
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Chief Marketing OfficerWorkingpoint 2009 - Aug 2010UsResponsible for leading the marketing efforts for an early-stage, online (SaaS-based) small business management solution to include establishing marketing channels, customer acquisition, and business model development • Acquired 30,000 subscribers in six months after launch of the solution with 50% to 100% month-over-month growth each month • Established five channels of marketing achieving early results in search engine marketing and search engine optimization with early traction in PR, partnerships and viral initiatives • Established a viable business model that includes two primary revenue streams – premium subscriptions and lead generation advertising -
Senior Vice President, Business DevelopmentMonster.Com May 2007 - Aug 2009Weston, Ma, UsResponsible for leading business development efforts for Monster in its core business as well as other business units; had planning, transaction, and P&L responsibility for Monster’s partnerships and acquisitions • Led acquisition of Trovix for $73 million to improve Monster’s search capability; one of two strategic acquisitions in 2008 • Led strategic partnership efforts with major partners such as MySpace, Microsoft, and Facebook to drive audience engagement and support revenue generation • Generated $2.5 million per year by expanding consumer services on Monster through partnerships for online learning, resume writing, and company and industry profiles -
Vice President, Business Development, Sales And Internet MarketingBecome.Com Nov 2005 - Apr 2007P&L responsibility for a forty-person shopping search company • Increased monthly revenues 700% from $109,000 to $865,000 in one year • Established meaningful performance metrics and attained revenue goals each quarter • Created and closed 8 strategic partnerships and added 637 online retailers over one year by effectively managing a five-person sales team in retailer recruitment -
Sr Director, International Business Development And Internet MarketingEbay, Inc. Dec 2004 - Nov 2005San Jose, Ca, UsResponsible for managing Internet Marketing for eBay’s business outside the United States; P&L responsibility for all Internet Marketing channels including Paid Search, Natural Search, Affiliates Programs, and Internet Portals • Drove over $240 million in revenue in 2005 by managing efforts of 22 eBay Country Internet Marketing Teams containing 115 people with advertising budgets of $180 million • Led global strategic planning process for eBay on a worldwide basis to analyze market trends and determine strategic actions • Led infrastructure planning to develop projects that all eBay countries could use to maximize their advertising ROIs and drive the maximum amount of traffic to eBay at the lowest cost -
Director, Business Development And Internet MarketingEbay, Inc. Jan 2003 - Dec 2004San Jose, Ca, UsResponsible for building eBay’s U.S. Paid Search and Natural Search Channels to bring users from search engines to eBay; P&L responsibility • Drove 1/3 of eBay’s total traffic to the site by developing traffic channels from search engines • Drove revenue of over $82 million in paid and natural search in 2003; grew revenue by 36% to $112 million in 2004. • Drove the strategic direction for eBay’s participation in the search industry
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General Manager, Home Improvement CategoryEbay, Inc. Mar 2002 - Dec 2002San Jose, Ca, UsResponsible for driving eBay’s business in the home improvement vertical; P&L responsibility• Drove 68% revenue growth from $4.4 million to $7.4 million and grew gross merchandise sales 60% from $60 to $100 million over 2002• Led eBay’s expansion efforts into the home improvement industry and created business development and marketing plans and executed them to support the effort
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Director, Business Development And Account Management, Business To Consumer GroupEbay, Inc. Jun 2001 - Mar 2002San Jose, Ca, UsResponsible for strategy development, business development, and account management of eBay’s new initiative with major corporations managing an 8 person team• Brought Sears, Home Depot, and 5 other large, corporate sellers onto the eBay marketplace • Created a solution program to enable larger sellers to efficiently sell product on eBay
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Director, Business DevelopmentAltavista, Inc. Mar 1999 - Jun 2001Responsible for business development to build content, e-commerce, and search products and monetize traffic • Closed 75 business partnerships over two years bringing in tens of millions of dollars in incremental revenue• Managed a 7 person team business development team
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Business Development ManagerCompaq Computer Corp. Nov 1998 - Feb 1999Houston, Texas, UsResponsible for creating partnerships for the Consumer Product Division • Created partnerships to place software bundles and internet services on consumer PCs -
Business Planning ManagerCompaq Computer Corp. Feb 1997 - Nov 1998Houston, Texas, UsResponsible for strategic planning for Compaq’s Portables Product Division • Drove planning for a $4 billion product division to increase annual revenue by 15% to include market analysis, setting business goals, resource planning, establishing performance metrics, and product portfolio planning
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Strategic Planning ManagerCompaq Computer Corp. Aug 1995 - Feb 1997Houston, Texas, UsResponsible for strategic planning for Compaq’s Government and Education Markets Business Unit • Developed focused, customer-oriented strategic marketing plans to grow sales from $750 million to $1 billion to $1.5 billion over 3 years; also managed market research
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Assistant Professor Of EconomicsUnited States Military Academy At West Point 1993 - 1995Taught undergraduate courses: • Economic Principles - included topics in microeconomics, macroeconomics and international trade• Corporate Finance - included topics in project valuation and the CAPM• Money and Banking - included topics in interest rates, risk and monetary policy• Financial Accounting - course director - included topics in basic accounting.
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Company Comander, Staff Engineer, Logistics Officer, Executive Officer, And Platoon LeaderU. S. Army Corps Of Engineers 1982 - 1991Washington, Dc, UsWorked in the United States, Italy, Germany, France, England, Turkey, Honduras, Korea, and Panama• COMPANY COMMANDER, STAFF ENGINEER, LOGISTICS OFFICER (Captain), • PLATOON LEADER, EXECUTIVE OFFICER (Lieutenant)
Tony Pecora Skills
Tony Pecora Education Details
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United States Military Academy At West PointEngineering -
Northwestern University - Kellogg School Of ManagementAnd International Management
Frequently Asked Questions about Tony Pecora
What company does Tony Pecora work for?
Tony Pecora works for Vectara
What is Tony Pecora's role at the current company?
Tony Pecora's current role is Chief of Staff.
What is Tony Pecora's email address?
Tony Pecora's email address is tp****@****ent.com
What is Tony Pecora's direct phone number?
Tony Pecora's direct phone number is +140848*****
What schools did Tony Pecora attend?
Tony Pecora attended United States Military Academy At West Point, Northwestern University - Kellogg School Of Management.
What skills is Tony Pecora known for?
Tony Pecora has skills like Strategic Partnerships, E Commerce, Strategy, Online Marketing, Start Ups, Email Marketing, Business Development, Seo, Marketing, Marketing Strategy, Sem, Product Management.
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