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Full-Stack Marketing Expert, blending the modern & traditional into award-winning excellence and quantifiable results. Leader, mentor and chief collaborator of C-Suite Decision Makers, Creative Directors, Graphic Designers & Copywriters, Front & Back End Developers, SEO & Web Specialists and Social Media Strategists.Strategic Marketing Leader with a proven track record driving revenue through exemplary marketing, communications, digital strategy, and business development. Highly creative and analytical, with unmatched initiative and leadership. Proven ability to consistently deliver high impact marketplace experiences that drive results. Cultivates key relationships with pertinent departments and stakeholders to develop and support strategies and objectives. Consistently ahead of the competition by keeping current on industry standards and market factors that successfully translate company value.
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Chief Marketing OfficerEngaged Nation Sep 2017 - PresentLas Vegas, Nevada, UsDirecting a team of digital marketing engagement, front end web development and go-to-market specialists for one of the leading digital engagement marketing agencies in the country. Other responsibilities and successes include:Working with a patent-pending and award-winning proprietary digital marketing platform, designed and created over 100 consumer-driven interactive promotional websites that drive online-to-on-premise engagement with quantifiable results. Using email, social media, and other digital advertising channels to acquire and re-engage participants.Revamped production process to reduce time-to-market by 30% year-over-year.Creative Director for all digital engagement campaigns, from online to on-floor presence, messaging, and design.Primary production liaison to all clients, including results and analytics tabulation and reportingWorking with some of the largest gaming and consumer brands including Golden Entertainment, Station Casinos, Penn Gaming, SciGames (Light & Wonder), Konami, Everi, IGT, Resorts World, Hard Rock Digital, Global Payments, the NFL, Denver Broncos, EON Productions (James Bond Franchise), Hasbro, Jack Link’s, Walgreens, Speedway Stores, 7-11, Los Angeles Chargers and Rams, and the entire Anheuser-Busch product suite.Winner of a Diamond Romero Award and 3-Time winner of the MarCom Breakthrough Award.
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Director Of MarketingGlobalstar May 2015 - Sep 2017Covington, La, UsMentored and directed a team of marketing, social media, media buying, retail and dealer support, public relations, product development, front and backend developers and SEO professionals in daily service to a publicly traded global satellite telecommunications company. Other responsibilities and successes included:Spearheaded and launched simultaneous international go-to-market strategies for 2 unique retail and B2B consumer products that included all advertising, packaging, retail, media and corporate communications.Planned and implemented a multi-million-dollar annual budget, while reducing expenses by over 30%.Developed and executed a new ROI process that precisely analyzed a major initiative, saving the company over $200,000. -
Director Of MarketingBar None Auction May 2013 - Aug 2014Sacramento, Ca, UsGuided a team of 6 marketing, website, SEO, social media, public relations, and graphic design professionals for a multi-million-dollar heavy equipment auction firm operating across 8 western states. Other responsibilities and successes included:Delivered marketing and sales content for 40 annual multimillion dollar events at 10 sites.Revamped marketing methodologies, leading to a 51% increase in first-time event attendance with a 65% decrease in cost per, a 25% growth in customer base with a 47% decrease in cost per and a 20% boost in overall event attendance.Developed and orchestrated an entire revamp of the company’s digital media strategy, including a new website, social media revamp and a monthly e-newsletter, securing a 75% increase in visits, page views and time spent onsite.Conceptualized and implemented a three-tier customer VIP loyalty and referral program.Recognized with an international award from Auctioneer Magazine & USA Today for redesigned sales materials.“Tony, thank you for your dedicated service. You have brought many exceptional features into our company and we will continue to use them as our mainstay of daily activities. Not only have you given us a standard of excellence in our marketing program, but also provided a moral boost to all departments as you lead our company within the industry. We are very thankful for the opportunity to have worked with you and will miss your energy and leadership.”— Zeb Seidel, President, Bar None Auction -
Director Of MarketingVacation Choices, Inc. Oct 2011 - Jan 2013Rebuilt, trained, and led a team of 6 marketing, website, SEO, social media, and graphic design professionals for a national travel company operating in all lower 48 states and Alaska. Other responsibilities and successes included:Planned and implemented a multimillion-dollar budget across all mediums.Reengineered marketing methodologies, gaining a 36% increase in sales, an 84% decrease in cost per lead and a $500,000 reduction in corporate operating expenses.Managed a $2M+ budget, featuring over 100 unique campaigns across 48 states.Produced a complete rebrand of company’s primary product that led to a 45% increase in sales. -
Managing DirectorOne-Eighty, Inc. Apr 1999 - Oct 2011Managed a full-service marketing, PR and advertising agency comprised of 10 account executives, media buyers, web developers, digital specialists and graphic designers that led to 36 international awards for excellence and, most importantly, a long list of satisfied clients due to quantifiable results.BRANDS SERVEDTravel Oregon, Ford, Starbucks, Sprint, Champ Car Racing Series, Indy Racing League, Nike Golf, PartyPoker.com, Budweiser, Red Bull, Toyota, Jaguar, Taylor Made Golf, Mt. Hood Meadows Ski Resort, Timberline Lodge Resort,, Mt. Bachelor Ski Resort, Oregon Film Office, RadiSys Corporation, Yoshida Foods, Paul Mitchell Hair Care, US Marines, Sony, Sperry Van Ness, Miller Brewing, Subaru and CasioSignificant achievements include:Oregon Museum of Science and Industry, “Animation” interactive exhibit – $8M exhibit project. Reworked all sales, marketing, branding and communications materials. Secured Cartoon Network as primary corporate partner ($1M value); one of most profitable exhibits in client’s history.Oregon State University, Heisman Trophy Campaign – Developed national brand, web, and PR campaign for the Athletic Department. Efforts placed athlete as a Top 3 candidate for the Heisman Trophy for 3 consecutive months.Portland Trail Blazers (NBA Franchise) – Individual, Corporate and Group Season Ticket Sales, Special Group Events, Sponsorships and Print Sales (Hoop Magazine). Consistently ranked Top 3 in sales revenue.Vegetate – 5-day pro snowboarding competition. Drove all sponsorship sales, fulfillment, and marketing. Increased revenue 1300% (not including in-kind product) over 4-year period. Nationally televised on ESPN, Fox (Root) Sports & Resort Sports Network.The Race & Ace Challenge – Co-owned a 2-day pro-am golf and ski team competition. Handled all sponsorship sales, fulfillment, and marketing for the event. Profitable each year. Nationally televised on RSN and regionally on Fox (Root) Sports and Comcast.
Tony Pulicella Skills
Tony Pulicella Education Details
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Oregon State UniversityLiberal Studies
Frequently Asked Questions about Tony Pulicella
What company does Tony Pulicella work for?
Tony Pulicella works for Engaged Nation
What is Tony Pulicella's role at the current company?
Tony Pulicella's current role is Chief Marketing Officer at Engaged Nation.
What is Tony Pulicella's email address?
Tony Pulicella's email address is pu****@****ink.net
What is Tony Pulicella's direct phone number?
Tony Pulicella's direct phone number is +198533*****
What schools did Tony Pulicella attend?
Tony Pulicella attended Oregon State University.
What are some of Tony Pulicella's interests?
Tony Pulicella has interest in Golf And College Sports, Economic Empowerment, Politics, Anything With My Family, Education, Especially Football.
What skills is Tony Pulicella known for?
Tony Pulicella has skills like Brand Development, Digital Marketing, Marketing, Brand Management, Marketing Communications, Advertising, Copywriting, Social Media Marketing, Social Media, Marketing Strategy, Creative Direction, Sponsorship.
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