Need to get clear on your vision, promise, purpose, positioning, product or promotional elements to propel your growth? I'm here to help.I provide strategic and marketing counsel to individuals, agencies and SMEs who need an experienced director to help them with their branding and marketing strategy, digital marketing communications, campaigns, copywriting and content. And, if you work alone, you're in a bind or need a little extra backup on a project - I'm also ready to act as an extension of your team. I'd love to hear what I can do for you. Let's connect!

The RMIT School of Fashion and Textiles is at the global forefront of fashion and textiles education, training and research, working with industry to foster next-generation design and business leaders. The Master of Fashion (Entrepreneurship) is the first Australian masters by coursework that provides students with the capabilities, knowledge, and confidence to create their own fashion enterprise, or build a career within the global fashion industry.As the lecturer in Fashion Marketing for Entrepreneurs, I teach students the fundamentals of marketing and communications to bring a fashion brand on to the global stage. As the lecturer in Fashion Brand Management, I teach students how to analyse brand problems, understand strategic approaches and craft solutions for real-world clients. I have developed specialised fashion brand management and marketing courseware and assessments, delivering lectures, tutorials and workshops, sourcing contemporary case studies, discussion topics and clients, and assessing student’s comprehension, applications and performance in class. I have consistently averaged a GTS and OSI score above 85% including a 100% rating which was achieved in Semester 2, 2019.

The Bachelor of Fashion (Enterprise) examines environmental, ethical, corporate and consumer dimensions of the fashion and textiles industry, giving students an understanding of the dynamics of the industry, including consumer buying patterns, and how to design, develop, source, communicate and sell fashion products. Students gain an understanding of the dynamics of the industry, with an emphasis on the emerging markets and innovations of the Asia Pacific region, and the latest innovations in technology, e-commerce, sustainability, product management, marketing, retailing and emerging consumer trends. Digital Fashion Marketing Strategies is a new course which I have developed for students who wish to acquire the contemporary knowledge and skills required to be a successful Digital Fashion Marketer. Fashion eCommerce is also a new course, developed for students who want to develop additional skills in the fast growing discipline of eCommerce management.

The Diploma of Marketing and Communication offers students an intensive, unique, industry-led approach to help them to develop creative and business communication skills. Students learn how to interpret market trends, and design and implement creative marketing and communication strategies, including specialised media planning and social media engagement. This industry-focused diploma offers students the chance to work on real projects and campaigns with high-profile industry partners giving them invaluable hands-on skills and practice that provide graduates with an advantage for applying for jobs.

I'm honoured to be an inaugural course mentor for students of RMIT Online's Brand Experience course. Whether you’re looking to expand your existing digital marketing skillset, or seek to adopt a brand-led business approach, RMIT Online's Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and leverage your unique and central brand idea consistently across various digital channels. Learn more at: https://online.rmit.edu.au/course/sc-brand-experience-dmk104

As a Course Mentor for this very popular course, I support adult learners to successfully complete their Content and Social Media Marketing certification. By completing this course, learners will walk away with a comprehensive content and social media marketing plan and calendar to enable them to kickstart a marketing strategy and producing blogs, video plans, and social media advertising that they can distribute and optimise in real-world situations. Enrol for our next intake here: https://online.rmit.edu.au/course/sc-content-and-social-media-marketing-dmk103

As a Course Mentor, I support professionals to evaluate trends and opportunities for customer and business solutions in e-commerce, produce an e-commerce strategy including business category and value chain considerations and to develop business solutions using relevant metrics to aid decision making in e-commerce experiences. If you want to become a robust e-commerce strategist, learn more at https://online.rmit.edu.au/course/sc-e-commerce-strategy-and-experience-dtr110

LEXIGO is a global translation, technology and CALD communications agency and has been at the forefront of emergent multicultural trends, translation technology and services for decades. Trusted by government departments and leading companies around the world, LEXIGO Is renowned for delivering fast, accurate and timely translation services, powered by its cutting edge technology and global team of translators, cultural communication specialists and strategists servicing 138 local and international markets and communities in 171 languages. As Head of Strategy, I provide counsel to the CEO and executive team on LEXIGO's growth, marketing and transformation goals and I lead intercultural and multicultural communication strategy projects for LEXIGO's clients.

I provided strategic, communications and media support as Parliamentary Adviser to the Legalise Cannabis Victoria Members of the Legislative Council and their electoral office teams as they set up their offices and functions. It was an honour to work alongside Rachel Payne MP, the Member for South-Eastern Metropolitan Region and David Ettershank MP, the Member for Western Metropolitan Region, as they introduce, refine and champion important law reforms on behalf of their constituents, supporters and for greater Victoria.

As Acting CEO, I led a team of passionate staff and volunteers and worked with sponsors, donors, government and local council, media, film and cinema partners to bring about the most optimal conditions possible for a COVID-safe Film Festival in the midst of Melbourne's COVID-19 extended lockdown. During this short time, I brought about a 30% increase in non-ticketing revenue from new sponsors and funding, developed the brand and productisation of MQFF's streaming service MQFF+, launched MQFF's podcast and implemented a suite of changes to improve team cohesion, efficiency and efficacy resulting in the best possible conditions for a new CEO to take over.

For over 30 years, the Melbourne Queer Film Festival (MQFF) has illuminated and inspired audiences with the best LGBTIQ+ content from around the world. We seek to change lives through the experience of shared stories - to give a voice to the underrepresented, showcase unique perspectives and to champion emerging talent.As MQFF’s first Manager, Strategy & Development, I was tremendously proud to be engaged to build and bolster the capacity and capabilities of the organisation and to grow and fortify the Festival’s connection to community, donors, volunteers, partners, sponsors and audiences throughout metropolitan Melbourne and Regional Victoria.

Thirst Creative was a full-service marketing, brand and digital agency. As Head of Strategy, I led the strategy, branding, content, social media, research, innovation and marketing communication services for the agency, growing, pitching and delivering quality services to clients and managing a team of account managers and strategists. During my time, I was lauded for developing and establishing the agency's brand values, improving the performance review and professional development culture and growing new business. In my first year, I converted the most new business leads, helping to exceed revenue targets to achieve a 52.5% growth and the highest EOY results the agency had ever recorded. I was proud to work alongside a range of clients and teams on projects for clients such as DPV Health, Eastern Health, McKenzies, RMIT, Cygnet, Mountain Goat Beer, Nutrano, ITS Australia, IT Strategic, The Separation Guide, Heinz Law, Gallo & Associates, IPC Health, OSQO, WIRE, Rainbow Health, The Oranges Toolkit, Here's Looking at You Kid Spirits & Watson Young Architects.

Minus18 is Australia's leading LGBTIQ youth charity - we champion the social changes needed to help all LGBTIQ young people to feel safe, included and supported. My team achieves this by creating safe spaces, events and experiences for young people of diverse genders, sexes and sexualities so that they can comfortably connect with others and be themselves. We also co-create, develop and deliver education, awareness and inclusion programs that support LGBTIQ people in schools, organisations and workplaces across Australia.As GM and Acting CEO of Minus18, I led a team of event producers, workshop facilitators, volunteers and marketing and operations staff to deliver on our mission to make Australia a more inclusive, safe and respectful place for future generations.

Shping is set to become a global shopper-marketing, traceability and consumer protection platform that empowers brands and retailers to reward shoppers with cryptocurrency (Shping Coin) for their attention, actions and choices in store. It's not just the future of shopper marketing - it's a working platform and they're looking to onboard product brands right now. Shping successfully blends the digital and in-store shopping experience by creating a powerful mobile app that enables consumers to scan standard product barcodes to access trusted, verified data about a product's origin, authenticity, safety, ingredients, reviews and marketing information that can influence their purchase decisions in store. Over 30 million products have been added to Shping’s Global Product Database and growing. As CMO, I was responsible for global marketing communications and publicity for Shping and the Shping Token Sale which raised AUD$8.6 million during an ICO (Initial Coin Offering) conducted over 6 weeks.

A global leader in brand consulting and design, Landor helps clients build agile brands that thrive in today's dynamic, disruptive marketplace. As Strategy Director for Landor Melbourne, I enjoyed leading brand strategy and research projects, delivering workshops and creating strategic communication frameworks and plans for a cross-section of clients encompassing retail, FMCG, resources sector clients and government.

FutureBrand unites experts in strategy, design, innovation and experience, who work together across the globe to harness the power of brand for growth. As Strategy Director, I led brand strategy, research assignments, business development pitches and presentations for a range of clients and prospects in the banking, payments, transport, alcohol, FMCG, superannuation, travel and medical services industries across the Asia Pacific region.

As ntegrity's Strategy Director, I led a team of digital strategists, analysts, creatives and change-makers to produce impressive and tranformative results for my clients. I helped businesses to gain clarity around the performance of their digital channels, developed actionable digital strategies, and actively nurtured organisations to transform into digital-first cultures. For the majority of my tenure, I also looked after the management and growth of the agency while our Founder was on maternity leave and supported her as she transitioned to part-time hours upon her return. In my first year, I propelled the startup agency to it's first million-dollar year. In doing so we smashed our moonshot goals and nearly doubled the previous year's revenue. By developing new frameworks and products, coaching colleagues, and leading business development, I transformed ntegrity from a predominantly social-media led agency into a reputable digital strategy and transformation agency. I was honoured to work with clients such as The Asylum Seeker Resource Centre, RSPCA, Berry Street, Make A Wish, Vinnies, World Wide Fund for Nature (WWF), Australians Together, Alzheimer's Australia, Plan International, Melbourne City Mission, Education Services Australia, Jewish Care, Medela, Family Life, Foundation for Young Australians (FYA), Bluearth, Arrowbay, Pramrolla, The Royal Institute for Deaf & Blind Children, The CEO Institute, Newland, Regional Development Victoria, Essential Services Commission, the Victorian Department of Education & Training, the Victorian Responsible Gambling Foundation, and the Southern Metropolitan Cemeteries Trust.

I joined Mustard at the beginning of the social media and digital marketing insurgence. It was an exciting time full of possibilities, and among it all, I imagined a future where the agency would transcend its desktop publishing, website design and packaging roots to become a full service creative agency. As Strategic Director, I set about transforming the agency to realise it's full potential. Over the course of the next 6 years, we extended service lines into advertising, digital, branding, social media, and content production and ultimately became renowned for being an agency that could do it all. As 2IC of the agency, I enjoyed leading pitches, business development, creative strategy, branding projects, and managing the digital and content marketing teams. During my time, the agency continued to double in size each year, and I have had the enormous privilege of working with some incredibly imaginative people. Today, Mustard employs over 30 talented designers, producers and creatives. My clients included Kmart, Cotton On, Kidspot, Brooksfield, Australia Post, Clarks, CUA, CBRE, Bonds, Bastion Brands, Be Collective, Green Press Juices, Factorie, Gloweave, Puma, Britex, Moroccan Tan, Rubi Shoes, Typo, T-Bar,Freshlife, Verve Portraits, Blue Wheelers, BMW Financial Services, Challenge, Lockwood, Scalzo Foods, Kmart Wishing Tree Appeal, City Mazda, Zostavax, Hofbrauhaus, Yooralla and the Centre for Palliative Care.

I was engaged at Australia Post to investigate the market potential and go-to-market strategies for a future, digitalised Australia Post. I managed the prototyping, brand, naming, marketing and market research exploration behind new digital products including the first generation AusPost Digital Mailbox, product design, scoping and specifications for new digital products and planning the pre-registration, activation, launch, loyalty, eDM and digital advertising strategies for new digital products.

jobjobsjobs.com.au was developed as a challenger brand to SEEK, Mycareer and CareerOne. I was engaged to drive the product and the launch of the job board to engage candidates and recruiters to adopt the platform. As Digital Marketing Manager, I managed the company’s online, eDM, SEO, SEM, performance marketing, loyalty program, market research and digital advertising, web analytics, campaign monitoring and ROI reporting. I generated an average of 150,000 unique visitors per month within the first 3 months of the website’s launch and developed partnerships with key industry associations and media partners.

Before social networking, there was permission marketing, and Empowered Communications was a national leader in this space. I conceptualised, branded and launched a network of ad-sponsored reward sites and generated huge volumes of subscribers who were receptive to receiving acquisition, information and awareness campaigns in exchange for incentives.As National Marketing Manager and 2IC of the business, I managed staff in 2 cities, managed the publicity and advertising for the network’s online media properties and delivered an 82% revenue growth for the time that I was engaged.

For over 35 years, the Computer Power Group trained students and corporates in job-ready IT skills, and delivered over 20,000 technology graduates into the workforce. As global marketing manager, I managed the integrated marketing strategy across the education business in 4 countries during the volatile dot com crash of 2000/1, re-branding and takeover bids.As Marketing Manager, my responsibilities included managing the advertising, market research and promotional program in Australia, New Zealand, Singapore and London. This included PR, sponsorships, strategic partnerships, events, conferences, sponsorships and deploying customer retention strategies nationally and internationally. I worked with some excellent regional managers and team leaders during this time and in spite of the disruptions we maintained our student growth targets and graduate job placement rate of over 90%.