• Define the growth strategy for automatic eCommerce (scaling and expasion).• Develop and implement country-specific strategies to drive digital and automatic transactions.• Manage the roadmap for eCommerce enhancements.

• Develop eCommerce strategy (massification and monetization) and roadmap development.• Design, test and deploy E2E digital experiences and I make sure of its profitability.• Lead digital teams under agile framework (App, web, chatbot, and payment methods) in order to grow digital Movistar users (new, loyal and win-back)• Manage resources and suppliers to comply with the commercial strategy.• Main milestones:o +364% eCommerce App: sales of plans, smartphones and services (2022 vs 2021)o +39% in Movistar automated eCommerce sales mix company (2022 vs 2021)o Telco Peru top-rader App (4.2 stars)o Launched Mi Movistar App offer customization module, new payment methods for eCommerce and 1st eCommerce lead manager.

• Led digital tribe working under Agile framework and managed its resources (OpEx, CapEx)• Defined eCommerce & eCare roadmap strategy and make sure of its profitability.• Designed and deployed new digital self-management digital functions in Mi Movistar App, Movistar website, and eCommerce Magento.• Main milestones:o 1st 100% automated eCommerce with released equipment. CAEQ, portability and home internet, in progress.o 1st Mi Movistar App unified during COVID period + self-management functions: loyalty bonuses, plan adjustments, lines and smarphone sale. From 950K to 2M unique users.o 1st payment gateway Movistar Peru. From 100K to 27M PEN of collection per month. Top HispAm indicators and B2C and B2C gateway hub.o 1st HispAm in SEO and fastest loading time Movistar portal (13M monthly users) with cloud upgrade in record time.

• Managed www.movistar.com.pe portal with more than 8M visits per month.• Managed sales and after-sales content on the Movistar portal.• Milestones: 1st flow of web top-ups and 1st cloud migration of Movistar portal.

Responsable de la planificación comercial e implementación de proyectos Retail y Canal Online.o S/15MM ahorro anual con nuevo esquema de comisiones vendedores Retailo S/40MM beneficio anual con esquema de bonos a vendedores Retail según rangos meta.o S/1MM ahorro impacto traslado de demanda Call center hacia USSD y App Mi Movistar

• Implemented a management model to massify home services with an impact of S/18MM / Year.• Managed massification of TV Go mobile application (Today Movistar Play)

• Implemented commercial actions by product and customer cluster: o From 20% to 30% on the sales of mobile packages.o +19M PEN mobile voice plan and equipment. o +9M PEN on digital cloud video surveillance services.

• Implemented marketing actions to increase voice revenue:o +27% voice traffic with “2 ferritos” commercial campaigno +30% voice traffic in rural areas

Distribution and logistics intern