Tony Saha Email & Phone Number

Bellingham, Washington, US

Bellingham, Washington, US

Trulife Engineered Solutions is the Pacific Northwest’s premier manufacturing solutions company. We provide engineering and manufacturing services to a number of industries primarily the aerospace, defense, medical and commercial industries.

• Manage major accounts and foster organic growth within already existing partnerships; also responsible for new business development in the medical technology market space.
• Managed and grew $4+ million relationship with medical technology OEM using services solutions to address the needs of the customer in areas of regulatory, mechanical and electrical design, compliance documentation.
• Delivered sales presentations and negotiated numerous deals in the digital realm on subjects including IoT, cloud connectivity, AR/VR, ML, and data analytics.
• Expanded the OEM internal footprint to additional verticals and created continuing revenue streams.
• Opened new relationships with OEMs and established new revenue streams through market research, lead generation, and creation of new relationships with senior level executives.

Delivered financial services options to small and medium businesses including credit card services, payroll, technology solutions, web management, accounting solutions, and financial funding.

Tacoma, Washington, US

• Developed the strategic direction and tactical deployment of Business Development assets to drive growth of the education business and consulting services.
• Developed strategic marketing plan designed to increase attendance at educational offerings by focusing on driving brand awareness using classic marketing activities, website redesign, and social media.
• Launched Virginia Mason Institute social media with LinkedIn and Twitter campaigns designed to attract followers and drive SEO. All activities designed with metrics to measure and validate ROI.
• Hired, managed, and mentored marketing team, including Brand Specialist and PR Specialist.

Amsterdam, Noord-Holland, NL

• Drove sales and revenue in areas of clinical education and services through proactive marketing programs, focused marketing campaigns, and research based marketing designed to hear the voice of the customer.
• Developed marketing support materials, white papers, conducted field research, and contributed heavily in new product introductions. Results were multiple years of 14%-18% growth of $20M+ education business.
• Created focused marketing campaign to drive attendance at major education symposia. Turnout went from <50% to >80%.
• Increased niche education portfolio revenue by over 100% YoY through focused marketing effort.

Redmond, Washington, US

• Managed and coordinated all business development, sales and marketing initiatives for all diagnostic ultrasound products throughout the US and Canada.
• Penetrated the North American markets quickly through negotiations with 30+ potential distribution partners.
• Gained competitive market advantage by analyzing product deficiencies and providing solutions.
• Negotiated vendor contracts that enabled the creation of ongoing and dynamic product evolution in response to evolving North American market requirements.

• Provided new product launch guidance and expertise for this medical device startup, as well as performing as Acting National Sales Manager involving the placement of a rep sales force throughout the US.
• Prepared an initial product launch at a major national tradeshow that resulted in the sale of 35 units at first public appearance.
• Created and delivered training to the sales force, including sales tactics, smart competition, and product features / capabilities.
• Hired and managed sales force of 8 strategically located manufacturer’s sales representatives.

Bothell, WA, US

• Managed all indirect sales channels, including resellers, OEMs, and all 3rd party vendors. Total budget responsibility: $8.5M.
• Drove channel sales from $740K to $2M in revenue in 12 months and ultimately increased market segment by 185% over the prior year.
• Managed the successful on-time launch of an office sales channel that achieved 142% of year-one revenue plan.
• Increased niche market sales by $500K in 3 months by expanding the sales rep network and negotiating new distribution contracts.

Amsterdam, Noord-Holland, NL

Master Of Business Administration (Mba), Marketing/Marketing Management

Bachelor Of Arts (B.A.), Education