• Work closely with executives to prioritize the site development roadmap, participate in business development activities, and provide technical guidance for future solutions• Assist in scoping, architecting, & launching major website redesigns, overhauls, & site migrations• Responsible for the development of the Shopify Plus platform, custom themes, liquid programming language, and corresponding apps• Develop a staging environment and manage the testing roadmap; oversee the testing process to improve engagement and conversion metrics for online store• Track and monitor performance for digital content projects. Provide direct feedback with the goal of improving customer response• Perform project management activities, including active mitigation of any risks to the project scope and schedule, and provide status updates• Collaborate alongside Sarah's Silks creative Marketing team to align brand identity and creative strategy for company during high-growth period• Design, develop, & launch research questionnaires & other key research instruments and collect actionable insights• Assist in internal and external research regarding new product concepts and content• Handle technical support issues and offer solutions to ensure customer satisfaction• Communicate directly with marketing executives to determine photographic requirements for promotional materials & use digital editing programs to modify files to meet requirements for final product

Marketing• Spearheaded B2C and B2B website design, from wireframes to high-fidelity mockups.• Produced diverse marketing collateral, from print material like brochures and flyers to digital assets for social media.• Produced brand-enhancing marketing videos from storyboarding to final cut.• Crafted web pages showcasing company services and promotions, emphasizing user engagement.• Devised and implemented styleguides and workflows for web content, ensuring brand consistency.• Partnered with developers to integrate content seamlessly into website design.• Supported SEO initiatives, collaborating with the marketing team to drive organic traffic.• Supervised website and social media content, emphasizing relevance and professional presentation.• Worked cross-functionally to optimize the website for target audience engagement and to achieve corporate marketing objectives.IT/Operations • Collaborated with cross-functional teams (product, operations, marketing, sales, design, development) to align priorities and drive consistency in execution.• Implemented strategies to enhance product development, introducing process and task management protocols.• Addressed technical challenges by providing prompt on-site support, serving as the primary contact for both local and remote issues.• Led initiatives to expand the company's technological footprint, including the introduction of a company-wide intranet, knowledge base, and help desk solutions.• Designed and rolled out asset management systems to monitor company resources.• Oversaw Property/Database Management Systems, ensuring efficient operation and data integrity.• Innovated solutions to refine IT operations, enhancing the employee IT experience.• Managed software lifecycle from installation to maintenance, overseeing cloud services, account support, and license management.• Orchestrated the procurement, allocation, and upkeep of company hardware.