Attraction World is now one of the world’s leading specialist travel-industry retailers, distributing tours, experiences and attraction tickets from a comprehensive portfolio of over 5,000 products via both B2B and B2C channels. As a result of its scale, AW has become a strategically important distribution partner for many of the world’s largest attractions including Disney, Universal Studios and SeaWorld Parks & Entertainment.Since 2006, AW has enabled over 2.5 million customers to pre-book worldwide attractions.Key Responsibilities• Main Board position with responsibility for delivery of P&L to shareholders• Functional Responsibility for sales, product and marketing strategy to achieve sales and margin budget. Total team of 50• People development through appraisals, training and mentoringKey Achievements• Re-branded and re-launched the company • Put in place an award winning sales and marketing team• Reduced customer service issues from 4% to 0.04%• Instigated a successful MBO in 2011• Introduced new market-leading XML technology (first to offer e-tickets) • First to create bundled tickets to Florida. First year revenue +175% • Grew revenue from £20m to £70m (2016 F/Cast £100m)• Grew profit from low base of £100k to £1.1m in 2015• Grew market share from 21% to 70% • Winner of Ernst and Young Entrepreneur of the Year 2013 and RSM European Business award 2015• Winner of over 20 major travel industry awards in 2014/16 for excellence, brand and Sales• Again created one of the best known brands in travel today

Macdonald Hotels was one of the leading privately owned hotel groups with over 100 4 star hotels in it's collection, 25 Spa's and 11 timeshare resorts in the UK and Spain.Key Responsibilities• Responsible for call centre of 40 staff• To grow sales through the leisure market for the hotels, increase membership of health clubs and grow time share rentals/ownership in the resorts• To assist in the production of tenders for corporate RFP’sKey Achievements• Relocated and built a new 5-strong marketing team around key revenue channels• Re-branded all hotels and resorts into one cohesive and recognisable entity• Implemented National brand standards including operating manual• Implemented new web strategy which grew web business by 400% in first 3 months (low base), this included developing a new website• Implemented a new marketing strategy both on-line and above the line adverting, Created new CRM activity to build on existing customers. 8:1 ROI

Responsible for the complete P+L of what was then a £100m business.This included managing over 400 staff and gaining business through various business channels.Key Responsibilities• Full P&L responsibility for £100m turnover business (UK)• Dotted line responsibility for “Best sales and marketing practice “ in our European offices. • Management of international sales teams • Managed up to 400 staff including Sales and Marketing Director, Call Centre Director, Finance Director, Head of HR and Head of Customer ServiceKey Achievements• Increased turnover by +300% and profits by +250% (£30m to £100m & £2m to £5m respectively)• Reduced call centre attrition by 40% with significant corresponding savings in recruitment and training• Built award-winning sales team and won ALL major trade awards• Grew market share from 16% to 65%• Above achievements led to the acquisition of HA by Lastminute.com• Created one of the best known brands in travel at that time.

I was responsible for the leisure product sales( short breaks) for the 240 group hotels at that time.

I was responsible for the sell through (DVD's) of all the films of 20th Century Fox once they has finished their cinema run.

Build relationships with the travel trade.