Tony Shellman Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York City Metropolitan Area

• Building successful businesses and brands is what I love! As a consultant I have had the opportunity to enjoy learning, growing, and leveraging my diverse background to help companies realize their dreams through.
• Developed e-commerce platform, allowing for continuity in sales during retail locations closures due to the global pandemic.
• Managed the marketing agency and guided them in developing a digital marketing and social media strategy and a creative asset content library.
• Streamlined the warehouse operations to improve the supply chain, oversaw production development and introduced new partner factories to secure domestic manufacturing.
• Enabled a successful design process by selecting additional designers and graphic artists which boosted the consumer appeal through new and fresh product designs.MAXIMA APPAREL: Brought in to both consult on and.
• Increased brand’s market competitiveness by implementing a new pricing structure.

New York City Metropolitan Area

New York City Metropolitan Area

• Served as a member of the ReedPOP West leadership team, led brand strategy, developed best-in-class tradeshows such as Agenda Las Vegas, and managed the sales, merchandising, marketing, operations teams along with.
• Increased revenue by securing sponsorship partners with eBay, Viceland, Zappos, Palm Casino & Hotel, and Drai’s Nightclub.
• Scored the highest NPS ratings (Attendee and Exhibitor satisfaction survey) in three years, with an increase in year-over-year results in the 7 behaviors surveyed.
• Expanded international brand attendance by more than +50%, increasing global brand exposure.

New York City Metropolitan Area

• Led corporate marketing, partner/channel marketing, product marketing, and the product management marketing teams for AKOO, Hustle Gang, Play Cloths, & Pyradice clothing brands. Established and managed annual marketing.
• Increased digital and social media footprint driving brand awareness and direct sales through Facebook, Instagram, and other social media platforms.
• Implemented a new e-commerce approach that saw a +100% rise in online sales.
• Developed new business retail partnerships with Footlocker, Dillard’s, City Gear, and Foot Action to drive programming and product placement deals.

England, United Kingdom

• Launched the brand in the U.S. marketplace! Identified emerging trends in men’s street wear fashions, capitalized on gaps in the American market, and developed digital and relationship marketing strategies that.
• Defined and implemented the strategic vision and direction and built a road map for marketing the brand digitally to consumers.
• Grew sales volume to $5 million in a year of launching the brand by building business relationships with top-tier specialty retailers and department stores including Nordstrom, Macy’s, DTLR and Foot Locker.
• Fostered brand loyalty through consumer confidence in apparel, achieving profitability in challenging economy.
• Oversaw large scope projects and ensured results were delivered on time and within budget.

Greater New York City Area

• Revitalized this men’s contemporary sportswear brand through creative merchandising and forward-thinking design, marketing and sales strategies to elevate the brand and increase sales within deeply saturated market.
• Re-established and reinvigorated key accounts such as Atrium, Flying A, DTLR, and Urban Outfitters by executing innovative sales and business strategies that resulted in double-digit sales volume growth, stronger.
• Increased sales by 60% in Japan, Toronto and Europe.

New York City Metropolitan Area

• Conceptualized, developed, and launched multi-dimensional, post-modern Men’s Streetwear, Inc. Oversaw major business areas including marketing, business development, sales, and finance. Responsible for P&L, finance.
• Collaborated to create initial brand concept, brand message, and mission.
• Shaped designer voice and inspiration, organic marketing, and community involvement.
• Developed partnership with inner-city school in Camden, NJ to give back to the communitythrough a fashion event to promote mentorship, leadership, and teach business skills to students.
• Hired and developed Design, Sales, and Production teams of over 10 marketing professionals.

New York City Metropolitan Area

• Launched unique apparel brand that blended casual, denim, athletic and sportswear for urbanites. Created products and developed marketing strategies for sales, operations and product development. Helped company develop.
• Led marketing tactics that generated widespread media exposure and brand promotion
• Launched e-commerce business and supported creative direction for digital marketing
• Cultivated global alliances with worldwide promotions and sales, spearheading all marketing efforts
• Grew volume from launch to more than $120 million across 5,000 stores worldwide

• Pioneered design and brand and developed high-performing team, achieving one of the premier success stories in urban apparel. Created and marketed brand and served as key decision-maker and strategist across all.
• Designed concepts, providing direction for market research, product definition, strategy, design and packaging
• Built volume to more than $25 million in first year alone, setting brand up for major push into marketplace
• Orchestrated and oversaw sale of company to International News in 1996