Served as Growth Director on Executive leadership team providing growth strategies to ensure long-term success supporting development and engineering investments.Developed growth strategies for clients ranging from e-learning, sports media and insurance companies – engagements included demand generation, increasing user engagement, user retention, and optimization.• Oversaw paid media management across multiple platforms including Apple App Store, Google Ads/UAC and other various networks ensuring growth & CPI goals were met and exceeded.• Client Example: Increased organic web traffic by 257% for a sports media site (including over 1k keywords achieving top 3 rankings in competitive market in Google).• Collaborated with product and development teams to ensure growth best practices were integrated into core apps and web projects.

Oversaw SEO program, developed and implemented SEO requirements for General Growth Properties' 120 property web properties. Efforts resulted in 20-50% search visibility increase across 120 website properties.Corporate Site SEO• Ensured SEO best practices were implemented during GGP's transition from static CMS platform to responsive CMS platform - including page crawlability, use of angular js, sitemap implementation, internal linking strategy.• Provided a plan to ensure 301 redirects were properly deployed from legacy platform to new platform in order to maintain SEO value.• Achieved top keyword placements for high-demand terms in all GGP markets; including Chicago, Las Vegas, Boston, Los Angeles - as well as many others.Local SEO• Identified ways to enhance local visibility by optimizing local business profiles, network distribution, dissemination of accurate location information, monitoring business photo galleries and reviews. • Optimized local SEO efforts utilizing "Google My Business" and "YEXT" platforms.• Collaborated with leading vendor in order to develop an SEO-first approach to content development.App SEO• Developed best practice App Store Optimization (ASO) strategy for both iOS (App Store) and Android (Google Play).Reporting• Developed reporting dashboard allowing marketing team to track progress in SEO program.• Developed a series of trend reports utilizing Google Trends and keyword demand data to provide content development, leasing and business development teams deeper insights into market level retailer and brand popularity in their respective markets.

Oversaw performance marketing initiatives including Search Engine Optimization (SEO), Paid Search (PPC) and Affiliate Marketing program. I took a holistic approach which included assessing opportunities, developing proposed solutions and tracking progress over time.Worked with development and content team to launch a new "Majors" category section. • Efforts resulted in a 100% increase in organic search (SEO) traffic for "Majors" related content.• Worked closely with design & development team to ensure pages are designed and coded in an SEO-friendly manner.• Conducted keyword research to identify highest demand keyword phrases and collaborated with content development team to ensure that keywords are utilized effectively and that new content is unique and in-line with Google best practices.Conversion Rate Optimization (CRO)Created a new user registration flow and improved conversion rate by 3x• Identified inefficiencies in "What Are My Chances?" registration flow used by affiliates• Presented findings to management team and outlined a proposed wire-frame solution• Collaborated with design and development team to deploy new landing page environment• Created a proxy server environment in order to run registration A/B tests faster and without relying on on-going development resourcesAffiliate Marketing• Maintained relationships with over 20 existing affiliate partners.• Worked closely with affiliates to understand pain-points and offer guidance in order to increase productivity.• Developed a beta test for new registration flow; soliciting input from key affiliates.

Developed and deployed strategic online customer acquisition programs for Syncapse's (formerly Clickable) largest clients in the Healthcare, Pharmaceutical, Publishing and Online Retail verticals.• Responsible for managing over $5 million in annual search engine marketing (SEM) budgets; exceeding acquisition goals by 3.5x• Oversaw and managed all aspects of client accounts including competitive research, ad copywriting, content development, micro-site development, lead generation, channel partner cultivation, analytics and acquisition strategies• Industry experience with Fortune 50 health care, international enterprise cloud software and ecommerce (Internet Retailer 500) clients• Actively engaged with and developed specifications for engineering team• Contributor to SearchEngineLand.com blog & speaker at industry conferences

Strategic Internet Marketing Consultant, development of customer acquisition plans through direct online marketing channels, increasing brand exposure, website usability & conversion initiatives.• Oversaw and managed all aspects of client accounts including competitive research, ad copywriting, content development, micro-site development, lead generation, channel partner cultivation, analytics and acquisition strategies• Industry experience with Fortune 50 health care, international enterprise cloud software and ecommerce (Internet Retailer 500) clients• Actively engaged with and developed specifications for engineering team• Published in “Clickable Guru’s Guide to Better Search Marketing”• Contributor to SearchEngineLand.com blog & speaker at industry conferences

Developed and managed full-scale online marketing acquisition program including SEM (AdWords, Yahoo and shopping comparison channels), SEO (content development & site structure), email (newsletter & promotions) as well as managing our affiliate vendor. Responsibilities included: daily management of paid search accounts, email marketing, LinkShare affiliate program as well as management of strategic partnerships.• Increased revenue over 600% from 2006 to 2007• Developed and managed full-scale online acquisition and marketing program including pay-per-click campaign (PPC), organic search engine optimization (SEO), direct response email marketing program, identified and partnered with industry leading super-affiliates• Developed and drove content management strategy to support rapid, scalable site growth and search engine optimization (SEO) initiatives• Cultivated external vendor relationships with industry leading email and affiliate partners

Managed paid search campaigns for several leading brands including Fortune 500s in the hospitality, retail, financial and legal services industries.