Tony Stanhope Email & Phone Number

Orlando, Fl, Us

Driving data-led growth for publishers, media companies, and DTC brands.Granite Data Pro builds large-scale, deeply-connected data solutions for our clients. Whether that's building out a robust consumer data warehouse, connecting disparate platforms, or scaling up business operations with marketing automations — we cover a ton of ground based on over a decade of experience in subscription-based industries.

Austin, Texas, Us

Leading a remote-first workforce of developers and engineers in the creation of tools that help modern publishers, media companies, and content creators overcome challenges with monetizing their content. Flexpress offers a headless content management system (CMS), a comprehensive programmatic ad management solution, and additional tools to support multi-channel campaigns and affiliate marketing initiatives through the use of big data, machine learning, and artificial intelligence.

Austin, Texas, Us

Developed a suite of monetization and analytics apps for mid-market publishers to better track, report on, and optimize their paid digital media campaigns. Working with a team of 20+ engineers, we launched 6 enterprise products in just under 12 months.Product requirements involved heavy integration work, with over 35+ third-party platforms being added to our ecosystem, including project management software, email marketing platforms, social media accounts, ad management solutions, online video platforms, content management systems, and more.

Rancho Santa Margarita, Ca, Us

Re-architected PADI's Salesforce Marketing Cloud (SFMC) account for enhanced email preference management and streamlined Data Extensions between SFMC & Salesforce CRM databases. Built data automations for user activities and leveraged Google Tag Manager to deploy geo-targeted webforms to populate progressive profiling models for B2C clients (divers) and B2B members (stores & instructors).Bootstrapped PADI Club subscription program using AWS resources and PayPal Braintree.

Winter Park, Florida, Us

As the Director of Data Science & Analytics, I oversee the administration of Bonnier's 50M+ consumer database, 16M+ email marketing database, and associated web analytics/data visualization platforms.Our department is responsible for the development of enterprise reporting, which often involves mining, transforming, and analyzing large sets of data (structured and unstructured). Leveraging a combination of open source & proprietary processes, we've been able to restructure data into formats that provide actionable insights and business intelligence for all aspects of the company including sales, marketing, finance, production, development & more. Our team champions data literacy and the use of self-service reporting to over 150 employees through Google Analytics 360 and Tableau Server dashboards and workbooks. Enhanced reporting and custom analytics projects are also performed for executive team members and various departments on an ad-hoc basis.In addition to reporting responsibilities, we play a key role in product development. Current efforts include web-based subscription offerings (paywalls/membership programs) and automated marketing campaigns (email, web & social) for over 60 domains and properties.Software/Platforms: Amazon Web Services (AWS), Google Analytics 360, Tableau Desktop/Server, Pentaho Data Integration (PDI/Kettle/Spoon), Google Tag Manager 360 (GTM), Atlassian Product Suite (Confluence/JIRA), Cheetah Digital Marketing Suite

Winter Park, Florida, Us

Oversaw enterprise data security practices to maintain compliance with GDPR, CCPA, and other data & privacy related legislation.

Winter Park, Florida, Us

Work directly with VP, Data Science & Analytics to create & manage automated processes across all data-driven departments. Using Pentaho’s ETL capabilities, data is synced across all major digital platforms including our enterprise-wide reporting suite, Tableau. New processes are continuously being built and revised based on business needs.Manage various databases including data for:- 45M past and present magazine subscribers (including campaign & payment history)- Email data at event-level granularity (sent, opens, clicks, opt outs, etc)- Demographic data for audience segmentation- Event data across multiple industries (Hunting, Fishing, Moto, Watersports, etc)- Integration with Public & Partner data sources (Licenses, FAA/USCG Registration, etc)Perform Candidate Response Modeling using IBM SPSS for various direct mail/digital campaigns including:- Expire Reactivations- Subscription Renewals- Cross-sells/Cross-promotionsAssist with Email Marketing initiatives using Cheetah Digital Marketing Suite including:- Database Setup/Management- IP Configuration (SPF, DKIM & DMARC compliance)- Tracking hard/soft bounces & spam complaints across IPs, VMTA Pools & Domains- Data enhancement through 1st & 2nd party sources- Complex Filter Targeting (multi-variate querying)- Form creation & database integration- Program Automation- Event-triggered & date-triggered campaigns- AutorespondersSoftware/Platforms: Oracle 10g, Amazon Redshift/AWS, Pentaho Data Integration (Kettle/Spoon), Pentaho Report Designer, Tableau, IBM SPSS, Toad for MySQL, SQL Server, SQLWorkbench, FileZilla (and other FTP/SFTP Platforms), Watson Campaign Automation (formerly IBM Marketing Cloud/Silverpop), Adobe Analytics (formerly Omniture), Salesforce DMP (formerly Krux), Apple Reporter, Atlassian Product Suite (Confluence/JIRA), Cheetah Digital Marketing Suite (formerly Experian Marketing Suite).

Winter Park, Florida, Us

Worked to develop and maintain a consistent email communication channel between Bonnier Corporation's brands and their audiences. Maintained email list generation and list health by analyzing key performance metrics and segmentation. Tested various campaigns and targeting to improve audience engagement using tools such as IBM's Silverpop.

Maintain site content using Wordpress while developing relationships with content creators and pro audio manufacturers. Build networks between readers and the pro audio brands while monitoring growth through tools like Google Analytics. Current site viewership is at 60,000 users.

Framingham, Ma, Us

Drove sales in multiple Tier 3 & 4 stores, ranging from $2.5m - $4m in annual revenue. Focused on creating customer centric selling environments in all service departments, including EasyTech & Copy Center. Inspired teams to focus on profit-driving programs including the Business Discount Program, SquareTrade Protection Plans, and EasyTech Services. Direct reports: Operations Supervisor, Team Supervisor, Tech Sales Supervisor, Copy & Print Supervisor, Inventory Specialist, Certified Technicians & all Sales Associates.

Worked with studio staff to provide a professional environment for label clients and select other projects. Responsibilities included session setup, facility maintenance, and runner duties. Spent time with both SSL and Neve consoles, tape machines, and various outboard equipment.

Worked with studio staff to provide a professional environment for clients. Responsibilities included session setup, facility maintenance, and runner duties. Also spent time with various recording technologies in both the studio and rental environments.

Working in a two-studio facility utilizing SSL 9000J Series consoles and extensive outboard/microphone collections. Duties included general housekeeping, studio recall, microphone placement, set-up/tear-down, and basic editing. Label work included event coordination, marketing assistance & artist relations.

Work recording/mixing/producing/mastering projects on Pro Tools HD system for downtown Orlando record label/music group. Other responsibilities included studio maintenance, artist relations & development. Genres include rap, hip-hop, pop, R&B, and rock music.

Master Of Science (M.S.), Entertainment Business

Recording Arts Bachelor Of Science, Audio Engineering

Diploma, Diploma