Tony Stocco Email & Phone Number

San Diego, California, Us

My team is responsible for revitalizing and enhancing Petco's online customer experience and personalization capabilities. I lead the creation and execution of a comprehensive, data-driven strategy that encompasses digital marketing, omni-channel ecommerce platforms, experimentation and personalized customer interaction points. My role includes creating strategies, roadmaps and directing the development and rollout of innovative ecommerce programs, and managing cross-functional teams to ensure smooth execution from concept to live deployment. This strategic focus is pivotal in strengthening Petco's reputation as a leader in pet care and wellness through superior online customer engagement.

Boise, Idaho, Us

Joined as the SME and Lead PDM to scope, roadmap and build advanced measurement and targeting and reporting capabilities as the enterprise migrated from an outsourced 3rd party to an in-house agency with a custom tech stack built from the ground up — with an ambitious goal of $1B in ad revenue in five years.

Boise, Idaho, Us

Hired to lead the enterprise-wide ‘eCommerce and app focused’ measurement and experimentation strategy for the company’s Digital Transformation; a teardown and rebuild of all 13 e-Commerce websites; consolidation of a fragmented mobile app ecosystem (40+ apps into 13 Android & 13 iOS); reimagined owned, organic and paid marketing channels; and launch A/B Testing capabilities, strategy, process and center of excellence.

Neuilly Sur Seine, Ile De France, Fr

+ Built the capabilities to enable Sephora’s proprietary customer personas in Adobe Analytics and Adobe Target powering Sephora's industry leading personalization strategy by delivering perfectly timed and relevant high converting campaigns to customers across all of their devices+ Lead a cross-functional team to build a self-service method for Marketing Teams to deploy targeted promotional content on web and mobile apps via Adobe Target which reduced time to launch from 6 weeks to 3 days+ Architected an optimized, cross-channel strategy for app and web customer behavior data collection enabling closed loop, omni-channel reporting and segmentation

Richfield, Minnesota, Us

+ Partnered with Engineering to optimize the Adobe Analytics implementation to decrease download time and improve site performance for customers; changed to a modular solution to reduce analytics code by 75%+ Implemented custom analytics solution to enable interaction, conversion and revenue tracking for in-house recommendations engine, up-sell purchases and modifications to the algorithm+ Built and managed analytics implementation best practices, standards and documentation

Minneapolis, Minnesota, Us

+ Owned and managed the internet marketing strategy and performance for 37 hotel websites+ Partnered with Revenue Management Team to develop profitable ROI on PPC, display and social media campaigns+ Built a self-service email marketing process and standards for Hotel Marketing Teams to deploy branded and targeted email campaigns- including training on targeting, deployment and reporting+ Increased SEO traffic by over 35%, Revenue Per Visit by 100%, while improving conversion rate by 25%

Eagan, Minnesota, Us

Lead the internet marketing strategy for 32 client websites. Directed design and content teams on methods to improve search engine rankings, traffic and lead generation. Achieved 12 #1 rankings and 10 Top 3 rankings in Google for extremely competitive and high volume keywords. Increased SEO traffic by an average of 25% per client

San Antonio, Texas, Us