Credit Union Benefit created the "Total Benefit Pre-funding" program in collaboration with the NCUA in 2019 and is based upon revised regulation 701.19. CUB creates customized investment programs with no principal risk or volatility for credit unions who want to use investment proceeds to cover their employee benefit costs, improve liquidity, dramatically increase net income and thereby improve their ROI.- Enables investments in stocks, CDs, bonds, life insurance, annuities, mutual funds, ETFs, etc.- Customized programs have delivered a minimum 6-8% returns on average, even in down markets.- Program has passed all NCUA audits (30+ to date) since 2019.- Executives who move their COLI/BOLI/Split Dollar programs into the investment program are receiving a 3X higher return.- The program can provide a solution for credit unions who have investments in underperforming CDs and Bonds.- Investment gains can fund anything of benefit to an employee (sans salary or commissions) to include, employee benefits, spot bonuses, pensions, vacation pay, 401k matching increases, training and conferences, etc.Attracted $11.5M (@5% of $200M+AUM) in net new assets under management for program in my first three months via digital marketing, new landing page, gated content, published articles in Callaghan and CU Connection, contact database creation, targeted CU industry publication ads and eblasts.

Lead overall marketing efforts across the Financial Institutional Group (largest of the 14 divisions) product and service offerings (CPI, GAP, MMP, LPI, Payment Services, Asset Recovery, Outsourced Collections, Checking Account Strategies). Lead branding efforts, product positioning, campaign leadership, business analytics, marketing budget, project management and development/implementation of short-and long-term strategic growth plans.Oversee development and execution of innovative and integrated promotional campaigns that cross media channels and drive effective campaigns that stimulate sales growth activity across 1,400 financial institution clients.Generated millions in net new contracted product revenue based upon qualified, marketing influenced leads. Revenue generated in lead year with continued conversions of leads to contracts in following year based upon variable sales lead time.Hierarchy-driven analytical dashboards created for EVPs and RVPs (Sales Team) integrating data from Salesforce, HubSpot, FI Navigator, Google Analytics, FDIC, NCUA and third party data sources.Launched 14 webinar events with 200+ participants each focusing on different product offerings, industry trends, etc. "70% of webinars have less than 50 participants." (GoToWebinar.com, 2020)Developed and launched various marketing campaigns for new products, service enhancements via alliances and cross selling of next most likely product purchase.Review and approve all marketing materials: brochures, website content, presentations, RFP content, videos, blog articles, articles for publication, press releases, ads, SEO/PPC content, etc.Manage over division sales & marketing analytics team.Digital marketing, digital media planning/budgeting, digital and business analytics, marketing technology (Salesforce, Tableau CRM Analytics), FI Navigator, Outreach Sales Enablement Platform, BombBomb video, Alyce AI-enabled gifting platform, social media marketing (LinkedIn).

As CMO/SVP, I architect and execute the company's positioning, go-to-market strategies, branding and solution presentment. Reporting to the CEO, I lead all aspects of marketing ensuring maximum return on investment and alignment to our business growth objectives.Responsible for strategy and execution of all aspects of marketing, including: digital marketing, social media, PR, SEO/PPC, blogging, organic content creation, ad creation, community outreach, research, analytics, and website management. Manage philanthropic efforts and corporate communications. As a member of senior management team, grew company revenue organically from $9.8 million (2010) to $46 million (2018). Marketing efforts attracted new accounts such as POST Holdings, SEGA America, Standard Aeon, Fred Loya Insurance, Cintra Toll Services, SWBC, Bank of America, IBC Bank, San Antonio Credit Union, Truliant FCU, BioBridge Global, Horne LLP CPAs, and David Weekly Homes.Google Analytics: Averaging 4,200 B2B sessions per month, 81% new sessions. Average page visits 3.53 (B2B industry average is below 2.0). Session length of 4:03 minutes (B2B industry average is 1:57 and 1:47 for Information & Technology Service Providers). Bounce rate at 56.3% (B2B avg. bounce rate at 61.04%). Traffic: 55% PPC, 25% SEO, 20% Direct, Social, Display Ads. Year-over-year sessions increased by 61.33%, unique visitors increased 78.44% and page views increased by 11.79%.Thought Leadership - Published author of "Insight - What the Business World should know about Marketing, IT, Millennials and more..." (2017). Contributing author of 20+ articles to various publications including San Antonio Business Journal, Help Desk Institute (HDI) Magazine, the Express News and Texas CEO Magazine. Telly Award winner, 2017.Business-level knowledge of Data Analytics, Business Intelligence, Blockchain, .Net/JAVA, SAP, SharePoint, RPA, Social Response Monitoring and Help Desk/Infrastructure solutions.

Vice President in charge of providing new clients and prospects strategic insight to help them market more effectively and enter new markets. Peoples Bank - analyzed current website content, messaging, information flow and architecture. Created a plan for enhancing various segments of the website and a complete overhaul of the small business segment. Worked with graphic design to create a new look and feel for the website. Responded to formal RFP and won the contract. Marietta Silos - worked with CEO of major cement silo manufacturing company to create a value-based webinar strategy and presentation content to present at various engineering symposiums and private companies. In-depth assessment of the company, its products, its strengths, the competition, cost benefit analysis and tangible product benefits. Presentation helped to solidify new contracts.Conley Motorsports - design and development of a corporate sponsorship package including marketing materials and a video interview with Cale Conley (driver). Attended various races, video taped races, interactions with other drivers, personal interviews, etc. Worked with Clear Channel to perform video editing and performed voice-overs. Resulting video overview contained history on the driver, race clips and a one-on-one interview. Sponsorship package elements defined with client - investment price points for logo positioning on car, on racing uniform, on motor coach, etc.Recruited to join Y&L Consulting.

Directed two senior managers and ten product managers responsible for $400 million retail core check product line and new services revenue. Core product line responsibilities included all major brands (Disney, Looney Tunes, Wyland, etc.) and collegiate licensing as well as bi-annual $11 million POS budget. Managed $4.8 million marketing budget and provided quarterly updates to Annual Operating Plan. Responsible for various business lines supporting the banking industry including: personal and small business checks and accessories, DeluxeCard (stored value cards), Deluxe Detect (fraud protection for banks during account opening), ID Theftblock (fraud protection for consumers), Deluxe Calling (outbound calling to confirm check order receipt and position a bank's indirect loan products with their consumers), and Deluxe Marketing Services (formerly Deluxe Impressions Suite to attract, retain and grow new accounts). Filed patent for a unique customer on-boarding approach for the banking industry that leveraged in-branch online applications with direct marketing and gifting platforms. (Patent Application IPC8 Class: AG06Q9900FI - Systems and Methods for Improving Customer Retention).Contributed to the determination of key strategic alliances and/or acquisitions for Deluxe. As a member of the Mergers & Acquisitions team, identified PartnerUp, an online social network, for acquisition. Participated and led multiple discussions and market tests with third parties considered for merger or acquisition. Leveraged marketing acumen to determine the relative effectiveness of potential company’s current market impact and the combined impact if absorbed by Deluxe. Presented go/no-go M&A recommendations to Key Leadership Team and Board of Directors. Involved in numerous confidential M&A projects.

Led new business development within a variety of industries. Increased year-over-year billings 50% through a solution selling methodology. Completed comprehensive client audits and revamped marketing channels (direct mail, ad campaign, POS, online experience, store layout/design, tradeshow booth design, brochures, and CPG redesign). Negotiated retainer contracts with new clients, providing firm with consistent revenue stream. Restructured company materials with focus on delivering solutions to specific business issues.Presented comprehensive marketing plan to Magnum Magnetics who had recently acquired Magnetic Solutions, Inc. (MSi). Complete re-branding strategy and market re-launch. Negotiated retainer contract. The company had never before had retainer contracts. Based upon the success of the launch, Magnum agreed to a second retainer contract for another recently acquired promotional magnet company in Florida. The value of these contracts made Magnum Magnetics our largest client.Recruited to join Deluxe.

Based upon ability to develop new market opportunities (within Small Business segment and Ecommerce) was asked to develop future vision of company in the creation of non-check solutions. Developed Express Welcome (New Customer On-boarding direct marketing program for banking institutions), Marketing & Information Services (Inbound Call Center Lead Generation Capabilities for banking institutions) and market tested an Address Change program (Recent Mover Customer Acquisition). Significant client interest in these solutions led to sales of the solutions which provided consistent new revenue streams for the company (Annualized value approx. $15 million). Significant market analysis and marketing reporting. Awarded the "Superior Contributor" award, highest company award for driving innovation.

Created the strategy and led the development of the online customer ordering application, Check Reorder Express. Developed a User Experience (UX) based upon customer behavior and focus group studies that vastly expanded purchasing options while streamlining the ordering process making for a pleasant online shopping experience. Added in unique features such as enabling customers to add pictures to their checks, automated the presentment of bundled options (checks, labels, covers, etc.), and added in over 100 accessories. Launched website awareness campaign by utilizing in-check box digital printing. Dramatically increased site traffic and conversion. Managed four marketers, seven Ecommerce developers a Web Designer, and a Project Manager. This marked the first time a marketer was entrusted with managing over IT resources in the company. Increased online sales from $560,000 to $13 million within two years.Responsibilities also included managing the online customer experience and ongoing development of our other Ecommerce applications including clarkeamerican@branch (branch based product ordering application), clarkeamerican@home (product ordering via integration with bank's home banking application) and expertsolutions.com (small business product ordering).

Responsible for supporting selling efforts by making inroads into banks and credit unions through the provision of sales training/education and product line positioning. Developed needs assessment guides for penetrating banks, credit unions, investment and insurance companies. Responded to 35 bank and credit union RFPs for the company resulting in $9 million in contracted business.Created a variety of new security products including BioSecure, TamperTag and experimented in holograph imagery. Formed four strategic alliances, worked closely with R&D in the development of chemical agents and reactors adhered to label substrates, educated internal departments and trained sales force on new products. Developed a unique line of biometric product applications that led to patents issued in 1999 across medical, insurance and airline industries - named as inventor on patents. Recruited to join Clarke American.

Developed a unique pre-paid phone card program that set the company apart from traditional forms manufacturers. Created alliances with Rand McNally and Cable & Wireless. Developed new card and carrier configurations with internal R&D. Launched program and attracted new, non-traditional clients such as MetLife and TV Guide.Recruited back to company by new VP Marketing. However, after the first year back, the company was sold to Reynolds & Reynolds, Dayton, OH and they shuttered Corporate HQ in IL.

Managed all marketing and communication activities for this $1B+ insurance company. Led team of communication specialists and dotted line responsibility for graphic design team. Launched and maintained two, bi-monthly, agent publications (Design Dispatch, Pioneer Power) circulated to thousands of captive and non-captive agents nationwide. Created new insurance product offerings for the Overage Medicare Supplement and Small Business markets. Heavily engaged in small business reform for the insurance market during the early Clinton years.

Began career in sales managing 28 accounts and Burns Harbor location of Bethlehem Steel (@$750k) in NW, Indiana. Moved into corporate marketing to develop more effective selling tools for various markets. Promoted into healthcare marketing division and managed trade show activity, materials, booth and presented at tradeshows on behalf of company.

One of 15 founding fathers of the Sigma Chi fraternity on the Valparaiso campus. Petitioning local for 1.5 years in pursuit of a national charter. Successfully secured charter. There are now approximately 500+ Valpo Sig alumni.