At XVI Sports, my leadership has been pivotal in securing and maximizing revenue streams for sports media rights, aligning with the company's core mission. Our team's innovative approach to licensing has established us as a key player in the dynamic global media environment. With over 1.5 years at XVI Sports, I bring a wealth of experience in managing live production services and digital broadcasting, ensuring comprehensive solutions for rights holders.Previously, as VP of Football Rights at Stats Perform, I spearheaded the expansion of a significant football streaming and betting data portfolio, directly contributing to the company's annual revenue generation. My strategic focus on new media and marketing communications has been instrumental in driving product growth and subscriber engagement, reflecting my dedication to excellence in media rights sales and acquisition in the sports domain.
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OwnerOlex Management GroupLondon, England, Gb -
Executive Director Media And Betting RightsXvi Sports Apr 2023 - PresentLondon Area, United KingdomMedia Rights LicensingXVI Sports core business is licensing sports media rights to television and digital broadcasters. In the ever changing global media landscape XVI is a guarantor of maximized revenue streams and exposure for rights holders.Host Production and Delivery ServicesAs a complimentary service to rights holders, or as a stand-alone, XVI Sports offers live production services such as OB production, satellite or fiber distribution and live streaming.Production… Show more Media Rights LicensingXVI Sports core business is licensing sports media rights to television and digital broadcasters. In the ever changing global media landscape XVI is a guarantor of maximized revenue streams and exposure for rights holders.Host Production and Delivery ServicesAs a complimentary service to rights holders, or as a stand-alone, XVI Sports offers live production services such as OB production, satellite or fiber distribution and live streaming.Production ServicesXVI Sports, through its digital production facility in Stockholm, offers post production, OTT, live streaming, off tube English commentary and editing services. Rights holders also benefit from our physical and digital archive capabilities.ConsultancyXVI Sports helps Federations, event promoters and other stake holders in sports marketing with information, analysis and advice built on our vast experience, know-how and network. Show less -
Vp Football RightsStats Perform Apr 2019 - Oct 2024London Area, United KingdomStats Perform is the market-leading sports technology and data company is focused on media, technology, betting and team performance with an unrivalled history of sports data and substantial portfolio of betting video live streaming and data rights.• Appointed VP of Football Rights at Stats Perform in April 2019.• Built and managed a substantial football streaming and betting data portfolio comprising of over 175 competitions with a value of over 70m USD.• Provides a vital asset to… Show more Stats Perform is the market-leading sports technology and data company is focused on media, technology, betting and team performance with an unrivalled history of sports data and substantial portfolio of betting video live streaming and data rights.• Appointed VP of Football Rights at Stats Perform in April 2019.• Built and managed a substantial football streaming and betting data portfolio comprising of over 175 competitions with a value of over 70m USD.• Provides a vital asset to the commercial team leading to the generation of over 4bn USD annually for the company. Show less -
Rights & Acquisition ManagerDazn Dec 2016 - Apr 2019London Area, United KingdomDAZN is a ground-breaking OTT subscription video streaming service that carries live and on-demand streaming of sports events and original programming. Since launching in 2016 it is now available in over 200 countries worldwide and has and estimated subscriber base of over 8 million.• Commercial management and rights acquisition for the Canada region.• Led key strategic planning and product development meetings around the product launch.• Grew the DAZN Canada product from inception… Show more DAZN is a ground-breaking OTT subscription video streaming service that carries live and on-demand streaming of sports events and original programming. Since launching in 2016 it is now available in over 200 countries worldwide and has and estimated subscriber base of over 8 million.• Commercial management and rights acquisition for the Canada region.• Led key strategic planning and product development meetings around the product launch.• Grew the DAZN Canada product from inception to over 1m subscribers in just over a year.• Negotiated multi-million-dollar rights acquisitions for properties including NFL, UEFA Champions League, The FA, English Premier League and Italian Serie A. Show less -
Senior Account ManagerLightblue Oct 2012 - Nov 2016Dubai, United Arab EmiratesLightblue are a branding adventures agency with high profile clients and accounts such as Adidas, Heineken, PlayStation and Nestle.• Developed and generated new business and oversaw full front-to-back delivery of major public projects and events such as sponsorship of the Dubai Marathon.• Created engaging pitches and saw them through from concept creation to successful execution.• Detailed management of P&L finance sheets• Management of over 100 promotional staff• Negotiated… Show more Lightblue are a branding adventures agency with high profile clients and accounts such as Adidas, Heineken, PlayStation and Nestle.• Developed and generated new business and oversaw full front-to-back delivery of major public projects and events such as sponsorship of the Dubai Marathon.• Created engaging pitches and saw them through from concept creation to successful execution.• Detailed management of P&L finance sheets• Management of over 100 promotional staff• Negotiated partnerships with production suppliers and clients to secure repeat business. Show less -
Senior Assistant ProducerSky Dec 2006 - Sep 2012London Area, United KingdomSky Sports is a group of subscription television sports channels operated by SKY.• Responsible for a wide range of journalistic production.• Founding member of the Networked Media division focused on new media, social media and video online.• Produced 7 short Sky Sports News reports per day for online use.• Managed presenters, reporters and guests including ex-players and managers provided the chance to build up an impressive network of contacts within the world of Football -
Manager Of Rights & Video Production365 Media Group Limited Dec 2002 - Dec 2006London Area, United Kingdom• Responsible for production and delivery of online, on-demand content to a UK network of sports websites reaching over 8 million monthly users.• Played a key role in securing an exclusive deal with the PGA of Great Britain & Ireland and maintained the relationship for over three years. -
Editorial AssistantVideo Networks Ltd Aug 2001 - Nov 2002London Area, United Kingdom• Planned, produced and edited sports programming for HomeChoice, a video on demand service.• Focused on content creation for the Premier League working on all aspects of production from live games to re-edits of highlights and creation of a weekly interactive stats service.
Tony Sutton Education Details
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University Of Surrey – St Mary’S TwickenhamMedia Arts Combined With Sports Science
Frequently Asked Questions about Tony Sutton
What company does Tony Sutton work for?
Tony Sutton works for Olex Management Group
What is Tony Sutton's role at the current company?
Tony Sutton's current role is Owner.
What schools did Tony Sutton attend?
Tony Sutton attended University Of Surrey – St Mary’s Twickenham.
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