Identify new business opportunities for floorball and pickleball. Build and maintain relationships with clients and stakeholders. Develop marketing strategies to increase sales and revenue.

Manage and operate a variety of RED-branded assets including RED Shop (Singapore’s largest retail outlet for floorball) and RED Quarters (Singapore’s only privately run floorball courts) with a team of energetic, vibrant and hardworking colleagues aptly named “RED Crew”. We want everyone to Reach Every Dream!

Corporate development, guardianship of corporate identity and internal brand trainer. Online and offline materials, media relations and copywriting for brand campaigns.

I am the Series Steward for GT World Challenge Asia - the region’s largest series for GT3 and GT4 racing. In my position, I adjudicate upon any dispute or protest arising during an event and I’m also responsible for ensuring it is conducted safely.

Features about the luxury automotive industry including supercar reviews, personality interviews and latest news.

As a Contributing Writer of The Straits Times Life! Motoring section - Singapore’s most read daily- I write a variety of articles and stories, covering a wide range of topics including car reviews, motor racing, personality profiles and industry news. I have over 25 years of motoring journalism experience.

Public Relations1.​Vet and amend press releases (where necessary) for suitability.2.​Monitor, grow and update media list.3.​Co-handle media visits, on-site and off-site. Marketing and Events1.​Co-represent the brand as its spokesperson at events.2.​Assist Marketing Lead in various collaborations, partnerships, etc.3.​Procure leads for catering and assist Marketing Lead with handling the leads. Franchising1.​Handle all enquiries:•​Request key information from potential franchisees via email•​Update and maintain spreadsheet containing all potential franchisees.•​Prepare individual potential franchisee profiles and update as and when necessary.•​Engage potential franchisee in chat via Skype/Google Hangout/FaceTime/etc. and record on video.•​Maintain and update Franchising file•​Entertain visits by potential franchisees.•​Attend meetings pertaining to franchising. Management•​Attend all meetings including leadership and perform follow-up where necessary.

BrandOversee usage of all TAK, Lamitak and Lamitak Studio brand properties such as symbols and logotypes:1.​Brand Guardian: TAK, Lamitak and Lamitak Studio.2.​Check and vet of all requests from all departments and Catalyste.3.​Dispense advice and suggestions to all departments and Catalyse.4.​Give clearance to all departments and Catalyste for usage of brand properties.5.​Propose and execute brand training and refresher courses (where necessary).6.​Conduct Brand training for all new TAK staff. Corporate CommunicationsOversee all internal and external official correspondence:1.​Copywrite and/or vet business letters to partners, dealers, etc.2.​Copywrite key emails to staff.3.​Handle enquiries from staff and external parties. Media ReleasesOversee all information sent to media including print and digital:1.​Create all press releases for TAK, Lamitak and Lamitak Studio.2.​Work with photographer/videographer for photos and videos to complement press releases.3.​Work with Marketing on the uploading of press releases and photos and videos on digital and social media platforms. Media RelationsOversee all engagement with media including print and digital:1.​Ensure media releases are sent out to all media.2.​Follow-up with media to ensure sufficient coverage.3.​Initiate and entertain media visits to TAK, Lamitak Studio and external events and exhibitions.4.​Ensure regular contact with media to build and maintain good relationships. Social Media:1.​Vet monthly content plan and suggest changes where necessary.2.​Check text of every post for relevance and accuracy. Digital:1.​Co-create content pillars2.​Monitor and supervise third-party vendor for blog content including text and photos.3.​Repurpose content to suit various uses where necessary.Lamitak Studio (showroom)1.​Oversee the day-to-day running and manage the Brand & Customer Relations Executives.2.​Oversee the marketing efforts with Marketing Manager.

Media RelationsOversee all engagement with media including print and digital:1.​Create all press releases.2.​Create all media releases with photos and videos3.​Ensure media releases are sent out to all media.4.​Follow-up with media to ensure sufficient coverage.5.​Initiate and entertain media visits to showroom and exhibition stands.6.​Oversee and handle requests for information, images, samples, etc.7.​Arrange for test rides and reviews.8.​Ensure regular contact with media to build and maintain good relationships.9.​Manage media list and ensure it is up-to-date. Business Development1.​First point-of-contact for all enquiries, local and overseas, which pertains to collaborations, sponsorships, events, etc.2.​Attend all meetings, perform follow-up and update the team where necessary3.​Maintain good, working relationships with key organisations (TAITRA, iF Design Taiwan, OCBC, etc.) Sales and Marketing1.​Conduct, coordinate and organise events where necessary with the assistance of the team.2.​Prospect for local sales (car companies).3.​Create and/or vet text for advertisements and advertorials.4.​Create and/or vet text for exhibitions including wall information and exhibition guide.5.​Create and/or text for website, brochures, guides, etc.6.​Represent the Coast Cycles as its spokesperson. Social Media1.​Vet Facebook and Instagram posts daily and make changes where necessary.2.​Craft and upload posts on Facebook and Instagram where necessary.3.​Ensure appropriate hashtags are used.4.​Inform brand partners if they are mentioned so they can “like” and “share” on their social media platforms. Blog1.​Create text for blog posts.2.​Choose complementary photos and videos.3.​Upload onto Coast Cycles website.4.​Share blog posts on social media platforms.5.​Inform brand partners if they are featured so they can “share” on their digital platforms.

I was the Associate Editor of Torque - Singapore's leading automotive magazine.

I was one of the founding members of Carma and served as its Editor until our company was acquired by SPH Magazines.

I was one of the founding members of Wheels Asia and served as its Assistant Editor, then Deputy Editor.