Tony Thijssen is a Chief Design Officer and Founder of Selekkt at Selekkt Agency. He possess expertise in user experience, interactive advertising, online advertising, digital strategy, interaction design and 18 more skills. Colleagues describe him as "I had the privilege of working with Tony and his team at Studio Lekker on HBO Product Marketing initiatives. Their talent, spirit and professionalism made the work both efficient and enjoyable." and "I had the pleasure and honor to work with Tony at Studio Lekker for over a year on a very creative and successful on line campaign designed for coolcapitals.com Not only is Tony creative and original, he is a very competent, reliable businessperson. Any question or request from my side was met with clear explanations and nothing seemed to be impossible. The people Tony employs are as efficient, resourceful and knowledgeable as he is himself. With his team, he created an online banner campaign for coolcapitals.com. There were 5 European cities involved: Amsterdam, Antwerp, Valencia, Vienna and Zurich. Each city had its own banner. The strategic goal of this online campaign was to distinguish the online advertising for coolcapitals.com from its competition, increase brand awareness for coolcapitals.com, increase traffic to the site and ultimately increase transactions on the site. The creative goal was to create an online campaign that will stand out, that will reflect the spirit of the participating European cities and is cutting edge in its way of using rich media. The rich media banners were featured on travel and news related sites where we were most likely to find our target group. My successor went on after this on line campaign to work on other successful events and campaigns for coolcapitals.com with Tony and Studio Lekker."