Tony Philip

Tony Philip Email and Phone Number

Group CMO @ Dubai, AE
Dubai, AE
Tony Philip's Location
Dubai, United Arab Emirates, United Arab Emirates
Tony Philip's Contact Details

Tony Philip personal email

Tony Philip phone numbers

About Tony Philip

Commercial marketer with 14+ years of leadership & insights within the FX and CFDs space, driving brand and business performance for global brokerages in the MENA region and scaling operations into emerging markets across Africa, SEA, and LatAm. Responsible for the growth & impact of marketing-driven accounts, FTDs, client retention, trading volumes and RPM.Experienced in startup/scale-up growth, competitive benchmarking & brand strategy, delivering ROI via performance marketing, new markets penetration and setting up advanced digital tech stacks. Proven track record in digital marketing (SEM, SEO, SMM, programmatic, media buying), UI/UX optimized platforms, integrating AI, growth hacks, global sponsorships and industry awards.

Tony Philip's Current Company Details
IC Markets

Ic Markets

Group CMO
Dubai, AE
Tony Philip Work Experience Details
  • Ic Markets
    Group Cmo
    Ic Markets
    Dubai, Ae
  • Atfx Global
    Head Of Marketing
    Atfx Global Mar 2020 - Sep 2024
    Global, Gb
    Drove significant growth for the SCA-regulated firm, achieving key commercial milestones (FTDs, trading volume, ROI) and enhancing brand recognition while penetrating previously untapped segments and territories. Led a multidisciplinary team to deliver tailored product and service offerings, including research and actionable signal platforms/apps, strategic partnerships, and promotions. Executed performance-driven acquisition strategies (SEM, SMM, SEO, programmatic, media buys), optimized lead-to-FTD conversion (CRO) and retention through advanced tech stacks, and managed campaigns across various channels including online and on-ground educational initiatives.
    View
  • Equiti Group
    Chief Marketing Officer
    Equiti Group Jan 2017 - Feb 2020
    Dubai, Ae
    Established Equiti and its various B2B and B2C sub-brands and entities across MENA, E.Africa and UK regions. Led marketing for the Group, managing marketing strategy & initiatives, systems, processes and teams across 6 global offices and 5 verticals covering research & analysis, education, creative & content, performance/ digital marketing (SEM, SMM, SEO, programmatic, media buys), conversion optimisation (CRO) and marketing BI. Achieved acquisition, brand and budget KPIs via DR, social and organic activities, high-value partnerships, mobile-first UI/UX, retention & fulfilment automation, sport-sponsorships, service integrations etc.
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  • Axitrader
    Chief Marketing Officer - Middle East, Africa & Asia
    Axitrader Apr 2015 - Dec 2016
    North Sydney, Nsw, Au
    Developed and nurtured the Brand and services in the aforementioned regions & enhanced the global growth strategy/footprint. Created unique product & promotion campaigns to demonstrate exclusivity in a fairly parity market. Partnered with key media, IB and sponsorship platforms to build long term association, ROI and trust.
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  • Ads Securities
    Director Of Marketing
    Ads Securities Sep 2014 - Mar 2015
    Abu Dhabi, Ae
    Responsible for the MENA region, in charge of elevating ADS Securities as the leading Global Trading entity within the realms of FX/bullion/CFD trading, wealth management, capital markets and investment banking. Responsibilities include influencing brand, education, acquisition, deposits and volumes.
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  • Alpari
    Head Of Marketing
    Alpari Mar 2010 - May 2014
    The Catalyst, Mu
    Established the Alpari brand as the leading providers of online foreign exchange, CFDs, commodities and futures trading services in the Middle East & SEA. Achieved numerous Industry marketing awards for Alpari. Retail deposits and trading volumes grew to be the foremost in the region. Enviable brand positioning via key assets including the Dubai Duty Free Tennis sponsorship.
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  • Gowealthy Holdings
    Vice President - Marketing
    Gowealthy Holdings Apr 2006 - Mar 2010
    Managed the strategic direction and operational implementation of all domestic and international marketing operations of the various companies within the holding group. Received the 'Best Real Estate Marketing' Arabian Property Award; Instrumental for the 'Superbrand' award 2010; Marketing success on over 6 UAE residential & mixed-use projects;
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  • Eta Star Properties
    Manager, Marketing & Promotions
    Eta Star Properties 2003 - 2006
    Dubai, Ae
    Supported corporate marketing strategy, project, brand marketing & promotions for the domestic and international operations pertaining to the property and hospitality divisions of the organization. Successes on major residential & commercial projects in Dubai Marina, JLT, Business Bay, Palm Jumeirah & DMC etc.; Arabian Property Award for 'Best Developer Website'; Regional brand/corporate TV campaigns
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  • Visa
    Regional Marketing Manager - South Asia
    Visa 2000 - 2003
    Foster City, California, Us
    Developed & executed regional marketing plans and promotional programs in line with country policies relating to Visa credit & debit card issuance targets, sales objectives and merchant acceptance strategies. Interfaced with member banks and business partners; negotiated contracts and coordinated merchant premium/incentive programs.
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  • Lowe And Partners Worldwide
    Account Manager
    Lowe And Partners Worldwide 1998 - 2000
    London, Gb
    View
  • Jwt
    Account Management
    Jwt 1997 - 1998
    New York, Ny, Us
    View

Tony Philip Skills

Marketing Management B2b Online Marketing Account Management Digital Media Business Development Market Research Negotiation Digital Marketing Advertising Strategic Planning Seo Strategy Marketing Social Media Marketing Market Analysis Sem Budgets Business Strategy Management Marketing Strategy Brand Management Crm

Tony Philip Education Details

  • Xavier Institute Of Management & Entrepreneurship, India
    Xavier Institute Of Management & Entrepreneurship, India
    Marketing

Frequently Asked Questions about Tony Philip

What company does Tony Philip work for?

Tony Philip works for Ic Markets

What is Tony Philip's role at the current company?

Tony Philip's current role is Group CMO.

What is Tony Philip's email address?

Tony Philip's email address is to****@****ail.com

What is Tony Philip's direct phone number?

Tony Philip's direct phone number is 612996*****

What schools did Tony Philip attend?

Tony Philip attended Xavier Institute Of Management & Entrepreneurship, India.

What skills is Tony Philip known for?

Tony Philip has skills like Marketing Management, B2b, Online Marketing, Account Management, Digital Media, Business Development, Market Research, Negotiation, Digital Marketing, Advertising, Strategic Planning, Seo.

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