At Web Katalyst, I’ve led comprehensive digital transformation initiatives across diverse industries, including eCommerce, fintech, and SaaS. My focus has been on driving business growth through data-driven strategies, managing high-impact campaigns, and optimizing digital operations for sustained value delivery.• Directed a team of digital experts—including developers, designers, and marketers—to deliver strategic marketing solutions that align with business objectives.• Developed and executed performance marketing, SEO, and lead generation campaigns to increase online visibility and drive high-quality traffic.• Managed paid advertising campaigns across multiple channels, ensuring optimal ROI and customer acquisition efficiency.• Collaborated with product and business development teams to align digital strategies with broader business goals, supporting customer retention and growth initiatives.• Continuously identified and implemented innovative marketing trends and technologies to maintain a competitive edge.I pride myself on my ability to deliver high-impact, data-driven strategies that not only meet but exceed client expectations and stakeholder interests.Key Achievements:• Tripled organic traffic across key projects over 3 years, resulting in significant savings by reducing reliance on paid ads.• Achieved a 93.7% reduction in CAC, improving profitability while maintaining high acquisition volume.• Spearheaded growth marketing efforts for fintech and SaaS clients, improving inbound lead generation and optimizing campaign performance.

Let’s Go aims to transform leads into new customers through innovative web campaigns. Currently managing a team of three freelance digital experts.• Developing marketing and promotional strategies for SME business• Attracting and engaging customers through content marketing such as website, video, social media or blogging• Increasing conversion and drive traffic by understanding consumer behavior based on data analytics• Optimizing SEO and SEM to increase online presence and drive digital ad campaigns

Consulting company specialized in market analysis in the online security business• Repositioned several brands after in-depth market analysis• Implemented and high tec digital monitoring system resulting in a more efficient and cost effective security system• Reduced overall security spenditure by 30% for the next three years for medium to large French companies (i.e.: SNCF, Véolia, Vinci, Stade de Nice)

Head of marketing department of the family owned company while the customer base was growing by 15% over the last 7 years. Launched the 1st E-commerce website of the Café Coton Group• Defined online strategy for key accounts resulting in launching first ever E-commerce websites. Example: Café Coton Group E-commerce website resulted in 0 to 1m€ revenue after first year and 30% revenue increase per year• Managed several online discount campaigns through yield management resulting in up to 10x more sales• Expanded company Group Websites to other branches within the EMEA region

Global Technology Services (GTS)GTS deployed enterprise storage as a service to help clients shift to Cloud.Organized key account events: ie tec conferences and workshops• Improved customer satisfaction and awareness by 15% redefining the value proposition of GTS• Performed several analysis including benchmarking and market intelligence• Successfully supported all the marketing department members

Libertyprod is a family company that was created in 2005• Raised customer traffic up to 30 times using SEO tools• Integrated back office tools to support the sales team

Business development involving upper socio-professional category at ParisInternational Airport and selling banking products