Tony V Francis

Tony V Francis Email and Phone Number

Director- PLAY LLP (Progressive Learning Adventures & You) , Author, The Autograph Seeker (Amaryllis Publishing), Sr.L&D leader(GroupM), Chief Revenue Officer(Matrix Publicities, WPP), GM & Station Director (93.5 Red Fm) @ PLAY LLP - Progressive Learning Adventures & You
Tony V Francis's Location
Bengaluru, Karnataka, India, India
About Tony V Francis

Tony V Francis is a seasoned Learning and Development Professional, Novelist, and Media & Broadcasting Executive with a distinguished career in the Indian media industry, known for delivering award-winning results and driving business growth.As Director at PLAY LLP, a product and services company specializing in Learning and Development, Tony led the creation of four innovative tools, including The Thynking Game, developed in collaboration with key industry leaders such as an ISRO scientist, National Library Director, National Museum Director, and a Media Agency CEO. PLAY LLP is preferred training and development partner to three of India’s top universities and a prestigious institution established by an act of Parliament. PLAY LLP’s empowers age-diverse communities to achieve more in how they learn, work, play, and communicate.Career Highlights:Senior Leader, Learning and Development, GroupM: Spearheaded the award-winning Campus-to-Corporate initiative, which trained 120 campus graduates and earned GOLD for Best Talent Management Program in the Asia-Pacific Region at Campaign Asia. Led change management for 3,000 employees transitioning to a new global performance management system.Chief Revenue Officer, Matrix Publicities (GroupM): Oversaw revenue growth for Motion Content Group (now GroupM Motion Entertainment) and INCA (now The Goat Company), positioning these as leading players in content production and influencer marketing. Successfully launched India’s first Digital Daily Show, which became both a commercial success and critically acclaimed.Station Director & General Manager Superhits 93.5 Red FM: Won the company’s first-ever GOLD at the New York Festival’s World Radio Awards for innovative programming .Grew revenue and audience share, transitioning Red Fm from Mast Maja Maadi to Bajate Raho and positioning the station as a revenue market leader in Bangalore.Tony’s early career saw him as part of the first generation of radio professionals in India, helping launch India’s first 24-hour private FM station at Radio City 91 FM, Bangalore.Author: Tony is the author of The Autograph Seeker, a bestselling novel published by Amaryllis and distributed by HarperCollins. Opened at No. 13,Amazon New Releases,Nominated,Best Fiction,Valley for Words Literary Awards 2018, Must Read Lists 2018-Deccan Herald and Indian Express.Long-listed at Jio MAMI Word to Screen 2018.Alumni: A Distinguished Toastmaster he is an alumni of three prestigious institutions St.Xaviers Collegiate School and college, Alliance University and IIM Bangalore.

Tony V Francis's Current Company Details
PLAY LLP - Progressive Learning Adventures & You

Play Llp - Progressive Learning Adventures & You

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Director- PLAY LLP (Progressive Learning Adventures & You) , Author, The Autograph Seeker (Amaryllis Publishing), Sr.L&D leader(GroupM), Chief Revenue Officer(Matrix Publicities, WPP), GM & Station Director (93.5 Red Fm)
Tony V Francis Work Experience Details
  • Play Llp - Progressive Learning Adventures & You
    Director
    Play Llp - Progressive Learning Adventures & You Feb 2024 - Present
    Bangalore Urban, Karnataka, India
    Founded PLAY LLP, a product and services company in Learning and Development, and led the creation of four innovative tools, including The Thynking Game, developed in collaboration with an ISRO scientist, National Library Director, National Museum Director, and Media Agency CEO. Under a year, PLAY LLP became the preferred learning partner for three of India's top universities and an institute established by an act of Parliament.PLAY LLP’s mission is to empower age-diverse communities by creating experiential tools and interventions that enhance learning, work, play, and communication. As a dynamic Human Capital Development LLP, we bring together seasoned professionals with a rich blend of industry and academic expertise. Our fingertips are dripping with the passion to enable individuals and communities to embrace a positive, playful, and adventurous approach to continuous learning.
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  • Groupm
    Senior Leader- Learning And Development
    Groupm May 2022 - Jan 2024
    Bengaluru, Karnataka, India
    Best Talent Management Program,Asia Region:GOLD,Campaign Asia Awards.At GroupM, I drove transformation through a data-driven learning and development strategy as Senior Leader of Learning and Development at WPP’s media investment company. I led large-scale initiatives that directly impacted over 3,000 employees and enhanced organizational performance.As Program Director of mWizards, a Campus to Corporate initiative, I collaborated with a team of 90+ subject matter experts to train 120 campus graduates through a 12-week intensive program, followed by 8 weeks of on-the-job training. This initiative won the GOLD award for Best Talent Management Program in Asia at the Campaign Asia Awards.I also led the change management for the transition to a new global Performance Management System, guiding over 3,000 GroupM India employees through the process. Additionally, I collaborated with the GroupM APAC Chief People Officer to shape our Diversity, Equity, and Inclusion (DEI) strategy.As part of the WPP India Learning Collective leadership, I partnered with WPP's Chief Culture Officer to implement the LGBTQ+ Sensitization program across WPP companies and spearheaded cross-agency knowledge-sharing initiatives, aiding collaboration and upskilling across teams.
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  • Wpp
    Chief Revenue Officer- Specialist Business, Matrix Publicities (Wpp)
    Wpp Jun 2021 - May 2022
    Bangalore Urban, Karnataka, India
    Successfully Launched India’s First Digital Daily Series premiering on YouTube – A Revenue-Generating Hit and Award-Winning Innovation.Vallamai Tharayo, Exchange4media Award-Best Integration of Brand in a Web Original-Hindi/ Regional Gold award and Bronze award for Best Web Series RegionalLed a high-growth portfolio of specialty businesses for GroupM's Matrix Publicities, driving revenue growth across high-demand channels for clients. By consolidating services, I empowered clients to optimize media investments while providing seamless access to our offerings as a unified solution.I led revenue for GroupM’s Influencer Marketing business, INCA (now The GOAT Agency), and the content business, Motion Content Group (now GroupM Motion Entertainment), both of which positioned us as key players in the influencer marketing and content production sectors. These businesses generated significant revenue and successfully brought brand-focused ideas to life, delivering measurable ROI for advertising campaigns.
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  • Wpp
    National Head- Specialist Team
    Wpp Jun 2020 - Jun 2021
    Bengaluru, Karnataka, India
    As National Head of the Specialist Business at Matrix Publicities (GroupM), I led the development of creative, revenue-generating solutions across four high-performing product portfolios, driving measurable impact for GroupM clients:Motion Content Group: Partnered with global talent, producers, and distributors to fund, develop, and distribute premium content. This resulted in upfront content production and successful sponsorship pitches, driving significant media value for clients.INCA: Led a data-driven, outcome-based influencer marketing solution, optimizing campaign performance and contributing to measurable ROI improvements.Astus: Managed a Media Trading Barter product that delivered incremental value on media investments, enhancing client media spend efficiency.Digital Proprietary Media: Secured and traded Digital Proprietary Media across WPP media agencies (Mindshare, MEC& MediaCom( Now Essence Mediacom), Maxus(Now Wavemaker), providing clients with an unrivaled marketplace advantage and maximizing media effectiveness.My leadership helped streamline innovative solutions, resulting in increased client satisfaction and measurable business growth across the portfolio.
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  • National Manager- Key Accounts
    National Manager- Key Accounts
    National Manager- Key Accounts Mar 2018 - Jun 2020
    Bengaluru Area, India
    Led business development and growth strategy for Matrix Proprietary Media, focusing on the top 35 clients of GroupM agencies. By partnering with agencies like Mindshare, Wavemaker, Mediacom, Essence, and Motivator, I delivered an unrivaled marketplace advantage to clients, driving 70% of Matrix Publicities' business from this key client base.I also led top-performing sales teams across regions, consistently exceeding targets. Our revenue growth became the driving force behind the proprietary media business, significantly contributing to making Matrix Publicities highest revenue generating business for GroupM India.
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  • Wpp
    Senior Director - Wpp Matrix Publicities And Media India Pvt Ltd
    Wpp Nov 2015 - Mar 2018
    Bangalore, India
    As Head of South Business for the newly incorporated Proprietary Media business at GroupM, I was tasked with driving exponential growth and establishing the unit as a leading contributor to GroupM's media services revenue. Under my leadership, the South region, became the second highest revenue driver in the second year.I successfully engaged high-potential, fence-sitting clients, securing their commitment to Matrix Services. This effort created momentum for Matrix Publicities, positioning it as a powerful asset for GroupM and enhancing our value proposition before clients. My strategic initiatives resulted in increased market share and revenue growth, solidifying our presence in the competitive media landscape.
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  • Digital Radio Broadcasting Ltd (93.5 Red Fm)
    General Manager And Station Director
    Digital Radio Broadcasting Ltd (93.5 Red Fm) Nov 2005 - Nov 2015
    Bengaluru Area, India
    First World Radio Awards,GOLD, New York Festival for Superhits 93.5 Red Fm as Bangalore Station Director.General Manager- Corporate Sales South:Head of revenue from the south region to the 50 station network of Superhits 93.5 Red Fm(Digital Radio Broadcasting Ltd). This included FCT sales, Activations and NTR sales and Digital sales.Station Director:Head of operations for the Bangalore Station: managed the radio station functions of Programming,Marketing and Finance of Superhits 93.5 Red Fm Bangalore as Station Director.
  • Star India
    Senior Executive, Corporate Sales
    Star India Dec 2001 - Nov 2005
    Bengaluru Area, India
    Charter member of Star India's radio division RadioCity 91 fm when it launched the first private radio station in India.Began work in the retail business and left as Sr.Executive Corporate sales after holding sales responsibilities for the southern market.
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Tony V Francis Education Details

Frequently Asked Questions about Tony V Francis

What company does Tony V Francis work for?

Tony V Francis works for Play Llp - Progressive Learning Adventures & You

What is Tony V Francis's role at the current company?

Tony V Francis's current role is Director- PLAY LLP (Progressive Learning Adventures & You) , Author, The Autograph Seeker (Amaryllis Publishing), Sr.L&D leader(GroupM), Chief Revenue Officer(Matrix Publicities, WPP), GM & Station Director (93.5 Red Fm).

What schools did Tony V Francis attend?

Tony V Francis attended Indian Institute Of Management, Bangalore, Alliance University, St.xavier's College, Kolkata, St. Xavier's Collegiate School Kolkata.

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