APM MacLean has earned an enviable reputation for being a premier builder in Prince Edward Island and Canada, and Royal LePage APM Commercial is a commercial real estate brokerage office that focuses on all aspects of real estate, including development, property management and leasing. The Digital Marketing Specialist’s role is to design, create, and deliver marketing activities to support business and growth of the services and products.

- Built and managed total national trading category from forecasting, supply chain, sales performance by channel- Social media execution, brand activation, promotion and sampling - Responsible for profit and loss, helped driving profitability for new business- Participated in content writing, managed media agency execution- Negotiated and worked with international business partners for product import, sales operation, and marketing support

- Built business plan and monitored daily operation- Managed product portfolio, product sourcing, and import process from oversea- Planned and managed trade support, marketing activities for whole company portfolio- Responsible for managing the company's finances, including financial planning, budget and cost, P&L, and new investment

- Strategic Performance:Develop and implement marketing strategy and plan for ARC's glass tableware brands (Luminarc, Arcoroc, Chef&Sommelier, Cristal D'Arques) at Vietnam, Cambodia, LaosMonitor market changes and adjust marketing strategies accordingly in order to remain competitive and performing within the changing market- Promotions & Animation:Develop an annual promotional calendar per channel/chain around the key seasonsCreate and execute the promotional campaigns… Show more - Strategic Performance:Develop and implement marketing strategy and plan for ARC's glass tableware brands (Luminarc, Arcoroc, Chef&Sommelier, Cristal D'Arques) at Vietnam, Cambodia, LaosMonitor market changes and adjust marketing strategies accordingly in order to remain competitive and performing within the changing market- Promotions & Animation:Develop an annual promotional calendar per channel/chain around the key seasonsCreate and execute the promotional campaigns with continuous monitoring of performancesTrain and communicate sales team and customers on new products and activation programs to ensure the buy-in of the projects and optimize performance and ROI- Merchandising & POSM:Develop and execute merchandising solutions, POS materials and Catman approaches as appropriate in order to cater to the exciting needs of the marketImplement reference shelves and perfect shelves throughout the countries and channelsSupport sales team as required to ensure effective in store implementation- Communication:Develop the local communication strategy consistently with the brand charts and missions to bring coherence on product’s key selling pointsIdentify measurable objectives and implement the associated communication plan as necessary to support the brand and the launches (i.e. PR – On line & Off line Communication) according to the country need and budgetWork collaboratively with product development specialists and sales to monitor trends in order to determine when new products should be launchedPrivilege the 360 approach to ensure the maximum ROI of marketing investments- Market Analysis:Conduct regular market visits to get insights and inputs from the field and share with sales team as well as with category manager in order to convey the selling points for product innovationDemonstrate a clear understanding of the dynamics of the categoriesMonitor sales performances by product range in order to identify sales opportunities or threats Show less

- Assist Brand Manager in development of brand strategy (Chinsu, Nam Ngu and Nam Ngu De Nhi) to meet yearly business objective - Lead projects including product development, packaging development and communication execution to strengthen brand equity and achieve sales target - Closely monitor brand performance using internal sales data, market report data and recommend fast & appropriate reaction - Manage profit goals (through managing accountant), sales target (through trade &… Show more - Assist Brand Manager in development of brand strategy (Chinsu, Nam Ngu and Nam Ngu De Nhi) to meet yearly business objective - Lead projects including product development, packaging development and communication execution to strengthen brand equity and achieve sales target - Closely monitor brand performance using internal sales data, market report data and recommend fast & appropriate reaction - Manage profit goals (through managing accountant), sales target (through trade & sales team) and brand performance (through CMK and agencies) Show less