Tony Wardle Email and Phone Number

Experienced guidance for CEOs and marketing management in brand development, marketing strategy, business development and marketing performance improvement. A broad spectrum of clients including ICL Fujitsu, Nordic tech giant TietoEnator, Orange, The Welsh Assembly Government, First Direct, Actant, IATA, TSB, UC4, Eurodata and many others

Brand development. Marketing strategy. Communications. Research. Mentoring global marketing team.

Guidance on branding, marketing strategy and business development for this notable change leadership consultancy.

High-end IT consultancy and data specialist, working with GCHQ and FTSE 100 companies. What began as a marketing audit project, developed into an interim role over 12 months. Outputs included brand and marketing planning, repositioning, website re-build, improved lead generation, overall marketing performance improvement. Outcomes ...sustained aggressive top-line and margin growth. Offered and declined full-time role. Business acquired shortly afterwards by BAE Systems.

Called in as a consultant to advise on the brand. Morphed into a full-time interim role. Responsible for group marketing reorganisation, brand strategy and management, market research and CRM. Influential over external and internal communications. Global role. Reuters subsequently ranked #1 UK brand by value and #54 in the world (Source: Interbrand)

Saatchi acquired Mann Wardle Group in 1987 after a play-off against WPP. It followed a successful collaboration on a number of projects including the launch of The Independent newspaper. My role included rescuing a large but vulnerable full service subsidiary and turning round a loss-making direct marketing agency. The first became a top 3 profit generator for the worldwide group within 18 months ...the latter was successfully sold to US agency Draft. During this time I founded Saatchi &… Show more Saatchi acquired Mann Wardle Group in 1987 after a play-off against WPP. It followed a successful collaboration on a number of projects including the launch of The Independent newspaper. My role included rescuing a large but vulnerable full service subsidiary and turning round a loss-making direct marketing agency. The first became a top 3 profit generator for the worldwide group within 18 months ...the latter was successfully sold to US agency Draft. During this time I founded Saatchi & Saatchi Business, a specialist b2b agency, building a profitable international network of 11 agencies. Show less

Acquired marketing and promotion consultancy Merchandising Strategy with Partner Tony Mann. Grew the company into a profitable multi-skilled marketing and communication agency with full-service studio and events management subsidiary. Clients included Whitbread, The Irish Dairy Board (Kerrygold), Coca Cola SE Asia, The Independent, The Daily Telegraph, The FT, Capital Radio, The Cooperative Wholesale Society and Alpha Romeo.